Dara Khosrowshahi - Expedia, Inc.
Management
Sure. As far as HomeAway international expansion, HomeAway historically have grown significantly through acquisition. And while we do have regional brands, the vast majority of those regional brands are now on the mainline HomeAway platform, and as a result, getting the benefit of all the technology investments that we're making to improve the consumer experience and the supplier experience on the platform itself. While Mark and I are ones never to say no to acquisition, we do believe that the majority of our growth on a go-forward basis, as it relates to HomeAway, is going to be on an organic basis. We just think the service can get so much better. We are already investing in non-U.S. growth in Asia, et cetera, but we just think we can step on the gas over the next couple of years. When going back to Mark's comment about our under-indexing outside the U.S., that is even more true of HomeAway. And we just think that the opportunity in Europe, in Asia, and Latin America is enormous, and we certainly plan to get to it. But we do believe it will be more organic than through acquisition. As far as mobile goes, listen, the trends in direct traffic, I would say, are similar to the trends that you see on desktop, in that mobile web is a very, very fast-growing channel for us as far as new customers go, especially internationally. A lot of those new customers come through paid channels. And then our teams are continually optimizing, moving those customers from mobile web into our various apps. And that's just a continuous optimization and process that goes on. Frankly, I think we can do better there and I think the teams are certainly planning to do better there. Our app direct channel is very healthy. It's one of our fastest-growing channels. So I think that mobile web, it's kind of the same game plan that you see on desktop, which is capturing new customers through variable channels, give them a great experience, and then get them to come direct the second, third, fourth, fifth time. No difference so far.