Seth Birnbaum
Analyst · Canaccord. Your line is open
Thank you, Brinlea. Good afternoon, and thank you everyone, for joining us today. We are pleased to report a strong second quarter across all our key financial metrics, revenue, Variable Marketing Margin and adjusted EBITDA. We delivered revenue growth of 35% year-over-year and strong Variable Marketing Margin growth of 38%. Our success continues to derive from the strength of our data driven marketplace and commitments to serving a balanced consumer and inclusive provider approach. We continue to focus on strong organic growth as we scale, while simultaneously making steady progress towards profitability. In the second quarter and first half of 2019, we delivered positive adjusted EBITDA, while executing our key growth levers, expanding consumer demand, growing provider budgets, increasing consumer provider engagement and adding new verticals, including the successful launch of renters and health insurance in the quarter. We expect to continue to expand the adjusted EBITDA, while aggressively investing in the business to capitalize on a large and growing market opportunity. Based on our strong second quarter results, the momentum, we are increasing our guidance for the full year 2019, which John will detail in a moment, after I cover progress in our growth levers and key initiatives. We saw a very strong Variable Marketing Margin growth in the quarter. This was a result of successful execution of priorities we set last quarter for our consumer traffic teams. Excessive consumer traffic drove not only increased variable marketing dollars, but also an increase in unit economics as reflected by expansion of Variable Marketing Margin. In addition to growing insurance shopping consumer volume, we expanded our insurance provider network while deepening consumer provider engagement with additional, partial provider integration. Growth in consumer demand and insurance provider spend in our marketplace was broad based in the quarter, and also benefited from favorable market conditions in insurance broadly and the auto vertical specifically. We expanded our non-autos verticals with an emphasis on Variable Marketing Margin dollar growth to achieve near Variable Marketing Margin parity across our vertical offerings as a percentage of revenue. We are laser focused on our growth levers, key initiatives and our mission to make EverQuote the destination for insurance shopping. We continue to make progress on our goal to be the largest source of insurance policies online by expanding the value we deliver to consumers and providers via new and improved product experiences. We're excited and energized by our vision to use technology and data to help consumers protect themselves, their families and their life's most important assets. Now, turning to a deeper discussion on our growth levers and key initiatives. Attracting more consumers to our marketplace. This quarter, we increased investment in our marketing teams and expanded marketing channels and verticals to reach more consumers. We also saw success from tech investments in automation and machine learning to further leverage our growing data and human capital advantages. Leveraging data and technology to grow existing sources and add new sources delivered a 50% increase in consumer quote request volume year-over-year, while cost to quote request declined 8%, demonstrating strong consumer demand for insurance online, as well as leverage in our consumer traffic and advertising operations. Data and technology is core to our platform advantage. We accumulate millions of data points per day, which leverages our ability to optimize and automate consumer acquisition. Notably, we've seen multiple wins with the application of our proprietary data and machine learning algorithms contributing to the expansion of sources in the quarter. Our new inbound call service to help provide quotes for consumers who prefer to contact us by phone rather than online expanded in Q2. While still modest, this has been a very popular product offering with provider partners and we're confident this program gives us significant upside in consumer volume in 2019 and beyond. During the quarter, we launched renters and healthcare. We're excited about the addition of these new verticals and expect to make steady investments to increasingly diversify and grow our consumer traffic, revenue and business, by providing consumers more great insurance options in our marketplace. Increasing provider coverage. We continue to add more providers and expand budgets with current providers to grow overall revenue and revenue for quote request. Two priority growth initiatives for providers that we covered in our last call include our accelerated growth program for larger insurance agents and our verified partner program to enable third-party partners to participate with providers in our marketplace. Both are succeeding, scaling and have been very well received by our insurance provider partners. The accelerated growth program is growing and now accounts for more than 30% of our agency revenue. As traffic growth outpaced provider coverage growth in Q2, we saw some natural compression in revenues per quote request, but price or bid for referrals increased both year-on-year and sequentially, demonstrating strength in provider side demand, solid performance of our traffic for our provider partners, as well as matching and referral personalization capability for consumers in our marketplace. Additionally, we're pleased that the accelerated growth program for agents increases both coverage and coverage elasticity. So while we saw a much higher consumer volume to our marketplace, we believe accelerated growth program helps keep coverage compression model, playing a role in driving, increasing Variable Marketing Margin dollars, both sequentially and year-on-year with higher Variable Marketing Margin level than the prior quarter. We remain focused on continually ramping provider coverage, which is a steady long-term march as the industry continues to shift spend online. As a highlight, the Pablo [ph] agencies out of Texas are a testament to the potential impact of the accelerated growth program. They own six agencies in the Dallas metro area, and have been accelerated growth program partners since 2018. Large sophisticated agencies like their need a business partner that will provide deep dive analytics and insights to drive their business. According to these owners, EverQuote service is second to none. And they add that their AGP, dedicated business consultant understands the marketplace and understands their goals. Since joining, the accelerated growth program, the Pablo agencies have shifted their entire online spend to EverQuote, and they've seen rapid growth as a result. Deepening consumer provider engagement and reducing the friction of getting quotes by expanding provider integration. In Q2, we continued to optimize conversion rate in our consumer shopping funnel, which our internal metrics indicates an increase in the rate at which consumers line the policy. We also continued to expand provider integrations with the majority of referrals going through a partial integration experience today as we work towards the goal of getting each consumer one quote or one call away from a bindable quote. For consumers, all this work translates into real savings. In our most recent survey, consumer shopping for auto insurance through EverQuote saves an average of $610 a year, which we're thrilled with. That's a significant savings. We expect and are excited to deliver benefits to consumers across all our verticals by leveraging the breadth of our provider network, and we continue to focus on reducing friction, making the right personalized recommendations and increasing consumer choice through the insurance shopping journey. Further, as we secure deeper integrations, we believe we can also help our providers maximize their results through the use of our real time and machine learning capabilities. These capabilities allow insurance providers in our marketplace to optimize their campaign bidding based on their find rates in near real time. During the quarter, we continued expanding the portfolio of carriers, using our machine learning and real time bidding campaigns to more efficiently reach prospective policyholders. The early results have been promising, with our carrier partners seeing a much higher LTV efficiency and stronger performance across their KPI. Our largest partner using these niche products is seeing a 52% increase in referrals from our marketplace at their desired ROI target. These carriers are continuing to fund and grow their budget in our marketplace. We are confident continued expansion of our machine learning and real time bidding capabilities will allow our partners to efficiently grow their advertising spend with EverQuote, while achieving even better ROI for campaigns in our marketplace. Our EverDrive program has continued to expand its insurance offer coverage with our current partner, up from 12 states to 24 since our last call. We've succeeded in our efforts to expand the EverDrive team, most recently adding a Senior Product Manager with extensive experience in consumer facing mobile applications, and assigning additional resources to drive acquisition activities and audience growth. Work is also underway on additional features that will facilitate in-app quoting and binding, while also enabling new user engagement features in the coming quarters and beyond. We're excited by the continued expansion of telematics-based insurance programs in the industry in EverDrive's a unique position in helping users become safer drivers and connected free insurance products and discounts. Finally, adding new verticals. We launched two new insurance verticals in our marketplace and are bullish on the long-term prospects for both, increasing our overall marketplace, diversity and TAM. As we are clearly seeing the benefits in our results, we plan to continue investing in both EverQuote and EverDrive consumer experiences in 2019. And we are focused on a greater consumer satisfaction, loyalty and lifetime value. We are also pleased with our ability to expand our team with talented and experienced hires during the quarter. These team members had a near-term impact on the business and we are looking forward to recruiting additional power to manage key initiatives in the quarters to come. In summary, we had a strong Q2 with solid execution, combined with positive insurance market trends and strong momentum into Q3, reaffirming our views as a business, TAM and EverQuote's future. We're executing well on our growth levers, key initiatives and mission. We delivered positive adjusted EBITDA, balanced with strong growth in the quarter and year-to-date. We're confident in our long-term model and continued progress towards profitability as the business scale. We're pleased with the progress we've made thus far in 2019 and we look forward to finishing this year strong, and setting the stage for continued growth in 2020. Now, let's turn the call over to John.