Marc Thompson
Analyst · RBC Capital Markets.
Well, I think a few things. Obviously, on the top side of things, continuing on revenue, continuing to invest in our core strategies within our core solutions, systems of action and integrating payments and things like EverPro Edge, new add-on features that can drive both growth and profitability and frankly improve retention. I mean, our investments we're making year-over-year are always as much about acquiring new customers as much about investing in our ability to expand our customer relationships and also really improve features, functions remain competitive and drive improved retention. Obviously, when you sell more than one solution to customers, you drive retention that way. So I think, a variety of everything we're doing on the investment side in '24, particularly in these higher growth, higher margin, higher market opportunities, I think is all geared towards positioning us for upside. So, we're driving the investment dollars in, we're taking the actions and execution could certainly improve our ability to drive that top line. I do think as I mentioned on marketing technology, we are being prudent in our guide. It is we do see stabilization, but the world is not in our control. I do think there could always be upside there, and we're certainly well positioned for that. And I think as I mentioned earlier, the team has done a really nice job of managing through a really murky environment the last 18 to 24 months. On the bottom line, I think we've demonstrated through this year and really over the last 18 to 24 months, just as we had said, we were going to overcome the hump of the infrastructure costs we needed to make and the investments we needed to make to get and be public. I think we've delivered on that and then some. And I think we're positioning ourselves to deliver on that, this year with real confidence in building that into our guidance. But obviously, we can't work fast enough to drive more efficiency and scalability of operations into the business and we're doing that as quickly as we can. But there could be upside there from a variety of different initiatives we have going on internally as we continue to transform and optimize the business this year and next.