Michael Christenson
Analyst
Thank you, Roy, and thank you to all of you for joining us on this call today. The first quarter of 2024 was transformative for Entravision. As you all know, Meta informed us that they were terminating their authorized sales partner program. The effective date is July 1. For this quarter, we are working with Meta to wind down the business. We are working to provide a smooth transition for advertisers, for Meta and for Entravision. In round numbers for 2023, Meta was half of our revenue and half of our cash flow. Terminating the Meta business will have a significant impact on our strategy and operations. And you'll hear more about this transformation as we progress through 2024.
Fortunately, we have a strong balance sheet with substantial cash and modest debt, and our remaining businesses are profitable and generate significant cash flow. So, we have the financial capacity to absorb this event and move on. Now we are focused on our future, and we are excited about the opportunities ahead of us. We are certainly more excited about the opportunities ahead of us than the market price of our stock would indicate. We believe broadcasters provide a valuable service to their audiences in America. We have served our audience for 3 decades. 1 in 5 of the Latinos in America are in our broadcast markets.
We believe our audience will be critical to determining the outcome of our 2024 elections. So, this year, we have invested in expanding our news production capabilities and the amount of news we provide to our audience. We now provide morning, midday, early evening and late news in all of our markets, and we provide weekend, early evening and late news in San Diego, Las Vegas, Denver, El Paso and McAllen, Texas. We have also invested in a sales organization that can engage directly with political decision-makers to educate them about our audience and how Entravision can help them reach our audience.
As far as our advertising services and technology businesses are concerned, what we present is our digital segment for financial reporting purposes. It will be dramatically smaller after we wind down Meta. The core of this business is our Smadex programmatic advertising platform, our DSP. As we said last year, Smadex continues to work hard building AI capabilities into its platform and building a scalable customer-focused sales organization. They are making progress and have now returned to industry growth rates, and they have done it profitably. So, we have put Meta behind us. We are excited about the opportunities ahead, and we're looking forward to building value for our company and shareholders in 2024. Now I'll pass the call back to Chris Young, our CFO, to provide the financial review.