Thanks, Chris. The media space is evolving and demands more performance-based, transparent and digital-focused solutions. To best service our growing client base, we, therefore, continue to enhance our product portfolio, including more digitally driven products and solutions. As part of this evolution of our business, we look to align ourselves with other high-growth companies, such as Cisneros Interactive.
Our strategic majority investment into Cisneros Interactive will advance our digital service offerings to our clients, while also expanding our digital operating segment revenues. Cisneros Interactive is anticipating approximately $200 million in full year 2020 revenues and $10 million in EBITDA. As the majority investor, Entravision will record 51% of Cisneros Interactive's fourth quarter financial performance post closing.
Cisneros Interactive is primarily a wholesaler of advertising for some of the world's leading digital technology companies, including Facebook, Spotify and LinkedIn, whose businesses have remained resilient from the impact of COVID-19. In addition, they have a strong digital audio unit, Audio.Ad, to complement AudioEngage, our current digital audio business. $29 million investment into Cisneros Interactive represents approximately 6x multiple of cash flow, which is in line with our previous acquisitions.
In terms of the future, Entravision remains opportunistic when it comes to acquisitions. And even with the impact of COVID-19, our balance sheet remains strong. The strength of our balance sheet combined with our cost-cutting measures has positioned us to comfortably make the strategic investment. Going forward, we will look to add companies to Entravision's portfolio of digital and media assets that are accretive in the first 1 or 2 years as well as contribute significant cash flow to the company.
In summary, Entravision's third quarter, along with overall economy, had its challenges. That said, our business is making a very positive turn and trending in the right direction, as shown by our strong third quarter results and fourth quarter pacing. In addition to the anticipated strength of our political advertising revenues, other key ad categories from auto to financial services are making good progress. Our television and radio programming had a strong summer season, and we are anticipating continued rating strength in the fall.
Thank you again for your time today and for your continued support of Entravision. Chris and I will now be open for questions.