Walter Ulloa
Analyst · NOBLE Capital Markets. Please go ahead
Thank you, Danielle, and good afternoon, everyone, and welcome to Entravision’s third quarter 2018 earnings conference call. Joining me on the call today is Jeff Liberman, our President and COO; and Chris Young, our Chief Financial Officer. Before we begin, I must inform you that this conference call will contain forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ. Please refer to our SEC filings for a list of risks and uncertainties that could impact actual results. The call is the property of Entravision Communications Corporation. Any redistribution, retransmission or rebroadcast of this call in any form without expressed written consent of Entravision Communications Corporation is strictly prohibited. Also, this call will include non-GAAP financial measures. The company has provided a reconciliation of these non-GAAP financial measures to their most directly comparable GAAP measures in today’s press release. The press release is available on the company’s website and was filed with the SEC on Form 8-K. Our third quarter results were in line with our expectations, with solid growth achieved by our digital segment, partially offset by decreased revenues in our television and radio segments compared to the prior period. Our balance sheet continues to be solid with approximately $234 million in cash and marked up securities on the books and total debt of $297 million. Turning to our consolidated financial performance. Total revenues decreased $74.6 million compared to $334.6 million in the prior year, as we recorded our FCC auction results in the third quarter of last year. Consolidated operating expenses were up 2% and consolidated adjusted EBITDA was $11.3 million. Turning to our television segment. Television revenues from advertising and retransmission consent were down 4% during the third quarter due to lower advertising sales and slightly lower retransmission revenues. National advertising revenue was down 2%, while local revenue was down 7% compared to last year’s third quarter period. Political revenue for our television segment totaled $1.5 million versus $2.1 million in the third quarter of 2014. Excluding political, core TV advertising revenue was down 10%. Retransmission revenue declined 1% to $8.4 million during the third quarter versus $8.5 million in the prior year. The decline is primarily due to the absence of dish, retransmission related revenue this year as Univision continues to be dark on the dish platform nationwide. Revenue generated from spectrum usage rights totaled $1.2 million, arising primarily from spectrum leasing initiatives, which began earlier this year, compared to $263.9 million in the prior year period when we booked our results from the FCC broadcast auction. Automotive advertising was down 8% for our television segment and represented 32% of our total advertising revenue. We saw solid growth in six of our top 10 auto clients including San Diego Toyota dealers, Central Florida Honda dealers and Gulf Coast Honda. Services retail and political were the only top 10 television advertising categories that generated growth during the quarter. Overall, we added 49 new advertisers who spent more than $10,000 during the third quarter on our TV platform, which totaled approximately $1.9 million in advertising revenue. Notable new brands returning to our spot markets in the third quarter included Blue Cross, Blue Shield of Florida, realtor.com and Lexus dealers. Turning to our ratings performance. In the July 2018 sweeps were dealt 18 to 49 in early local news, our Univision television stations finished ahead of their Telemundo competitor in 14 of 17 markets where we have head-to-head competition. Additionally, our early local newscast are ranked number one or number two against English and Spanish language competitors in 11 markets. Univision’s Premios Juventud award show in July 2018 was among the top 10 broadcast TV primetime programs, regardless of language for the night among adults, 18 to 34, in 13 of our markets and among adults, 18 to 49 and 25 to 54, the show ranked among the top 10 in 11 of our markets. Turning to our audio division. Audio revenues were down 7% during the third quarter compared to the prior year. Local revenues were down 9%, while national revenues were down 3% over the prior year period. Political revenue for audio division in the quarter was $276,000 versus $339,000 in the third quarter of 2014. Automotive advertising increased 13% for our audio segment, with growth in all three auto tiers. Tier 1 increased by 403%, Tier 2 was up 26% and Tier 3 was up 3%. We saw growth in five of our top 10 auto clients, including increased outspending by Paul Blanco Good Cars, Northern California Toyota dealers, Nissan North America and the Ford Motor Company. Beside auto, finance was another top – was another positive top 10 category that experienced growth in the quarter, increasing 30%. Services, health care, travel, and leisure, and retail, four of our top 10 categories for audio, delivered disappointing results in the quarter, compared to the third quarter of last year. Overall, our audio business added 24 new advertisers to spend more than $10,000 during the third quarter, which totaled approximately $650,000 in advertising revenue. Notable new brands in the third quarter included Nissan in North America, Mitsubishi and VW Electrify America. Looking at our audio division ratings performance. Among Spanish language stations, the Erazno y La Chokolata show is ranked at number one in eight of the nine markets released for summer 2018 among Hispanic adults 18 to 49. For Hispanic adults 18 to 34 and Hispanic adults 25 to 54, the show ranked number one in seven markets. The May relaunch of the fan favorite, Jose network in our Los Angeles and Riverside San Bernardino markets is a continued success. Looking at summer 2018 in data, Riverside San Bernardino, Jose ranked as the number one radio station regardless of language during morning drive, mid-day, afternoon drive and total week among adults 18 to 49 and adults 25to 54. On our Tricolor network, morning drive and mid-day programming ranked as a top choice among young Latinos. During mid-day, La Plebe ranked number one or two among Spanish language radio stations in seven out of eight markets among Latino adults, 18 to 34. For morning drive, our stations ranked number one or two among Spanish language stations in five out of eight markets among Hispanic adults, 18 to 34. El Show de Piolin anchors for our mid-day slot on La Suavecita network across the six Piolin markets released summer 2018, the adults, 18 to 49, [indiscernible] audiences is up 24% from the same time last year, and up 47% among adults, 18 to 34, compared to last year. Now let’s move over to our digital business. For the third quarter, digital revenues increased 31% versus the same period last year due to solid double-digit organic growth. We will continue to explore opportunities to invest in digital businesses that exploit secular shifts in the media industry. Not only do we see an attractive opportunity for return on capital, these businesses promote an innovative culture within Entravision. For example, our Headway unit lost to digital out-of-home solutions in Mexico, which programmatically connects screens in airports and shopping centers to deliver real-time advertising solutions powered by big data. We ran a very successful campaign with Coca-Cola and are looking at a promising budget commitment for the product in the fourth quarter. We also are seeing record revenue figures in our digital business unit, ScrollerAds, which had its best historic month in September, delivering great results for advertisers. The recent acquisition of Smadex, a demand side platform, is showing early signs of success. Also Smadex is hitting on all the marks in terms of the goals set for the unit. The most exciting news is of the synergies between the demand side platform and Headway are generating incremental value for our programmatic mobile app solutions. Our goal is to evolve with digital trends in our industries. For instance, the spend in digital audio has increased 500% over the last eight years, surpassing the amount of advertising dollars spent on terrestrial audio, which is why we fully committed – we are fully committed to strengthening our audio strategy. During the third quarter, we delivered $6.8. million hours of digital audio streaming entertainment to over one million fans across the country, expect to hear more exciting news about digital audio in the upcoming reports. To complement, our content efforts on own platforms, we continue to develop our distribution on social media channels, helping us to stay close to our local communities. During the third quarter, we have seen our fan base surge 26% to 11.8 million followers from 9.4 million followers in the same quarter of last year as well as an increase in the engagement rate across our top properties. Meanwhile, we will continue to strengthen our digital platforms to three key pillars, high-quality content, distribution to leading platforms and the advertising solutions in key formats, video, display and audio. This approach allows us to provide the most powerful set of Latino data and digital services to our advertisers. Turning out to our pacings for the fourth quarter. Television revenues excluding retrans are currently pacing plus 27% in the third quarter, including political. Our audio advertising revenue is currently pacing plus 1% in the third quarter including political. Digital revenues are currently pacing plus 25%. In summary, our third quarter results were largely in-line with our plan, and we remain on track in executing our strategy to further build on our unique audience reach and targeting capabilities, while proactively managing our cost. Before I turn the call over to Chris, I want to comment on our political strategy or success in this past year. This will be a record midterm election for Entravision. As of yesterday, we booked approximately $12 million of political advertising for the year. That’s more than 30% from our 2014 political advertising revenue, and more importantly, plus 14% over the 2016 presidential election cycle. What has become clear in 2018 is that both political parties value the Entravision platform as a means of reaching the increasingly important Latino voter. Entravision’s footprint is strategically located in battleground states and districts, making Latino voters that much more critical to competitive races in Florida, Nevada, New Mexico, Texas and key parts of California. We are pleased with this outcome and are extremely excited about our prospects in the upcoming presidential cycle of 2020. Finally, I want to mention that earlier today, we announced that Mario Carrera has decided to step down as Entravision’s Chief Revenue Officer. Mario has been a member of the Entravision team for 15 years. He served as our Chief Revenue Officer for the past six years, which included this most recent political season, during which Entravision achieved our highest political revenue ever for a midterm election. Mario has decided to move on to a new stage in his life after 15 years with the company. I want to thank Mario for his service and dedication to Entravision, and we wish him the best in the future. We began a search for Mario’s successor, and Mario will remain with Entravision until we identify his replacement. I will now turn the call over to Chris to take us through the numbers.