Walter F. Ulloa
Analyst · Noble. Please go ahead
Thank you, Carrie. Good afternoon everyone. Welcome to Entravision's second quarter 2015 earnings conference call. Joining me today is Chris Young, our Executive Vice President and Chief Financial Officer. Before we begin, I must inform you that this conference call will contain forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ. Please refer to our SEC filings for a list of risks and uncertainties that could impact actual results. This call is the property of Entravision Communications Corporation. Any redistribution, retransmission or rebroadcast of this call in any form without the expressed written consent of Entravision Communications Corporation is strictly prohibited. Also, this call will include certain non-GAAP financial measures. The Company has provided a reconciliation of these non-GAAP financial measures to their most directly comparable GAAP measures in today's press release. The press release is available on the Company's Web-site and was filed with the SEC on Form 8-K. Now moving on to our review of the second quarter, we have reached the halfway point of the year and continue to see a positive with the progress we have made in executing our growth strategy as we expand our reach in audience across all media platforms and further advance our digital capabilities. Our reported results for the quarter, particularly for our television group, were negatively impacted by the strong World Cup advertising revenue we generated during the second quarter of last year. That said, our audio properties including our radio station group and network delivered another strong quarter and once again we believe we outperformed the broader radio market. Our digital revenues continued to expand and we remain focused on further strengthening our unique digital platform and delivering to highly targeted and engaged audiences to our advertising partners. We also continued to return capital to our shareholders through our quarterly dividend. Looking at our results, second quarter consolidated revenues were down – second quarter consolidated revenues were $59.9 million, down 3% year-over-year due to the impact of World Cup revenues in the second quarter of last year. Excluding the estimated impact of World Cup, political retransmission fees and the additional pool for digital revenue, our core advertising revenue was up 2% in the second quarter. Consolidated adjusted EBITDA was $16.8 million in the second quarter while free cash flow was $8.1 million and earnings per share were $0.06. Turning to our segment operating highlights, television revenues were down 16% during the second quarter primarily due to the impact of World Cup revenues last year. Local TV revenues were down 8% while national revenue was down [33%] [ph] during the quarter. Excluding the impact of World Cup spending, political and retransmission revenue, core TV advertising revenue was down 5%. The automotive category was down 19% during the second quarter in our television business due mostly to strong World Cup related auto advertising last year. Excluding the impact of World Cup, our auto revenue in the second quarter was up 4% over the prior year. Looking ahead, we expect auto and Tier 2 automotive in particular to rebound in the second half of the year. While our performance across other key advertising categories was affected by World Cup last year, we did see growth in several advertising categories including the auto aftermarket up 25%, travel and leisure up 24% and finance up 8%. During the second quarter we added 38 new television advertisers that spent $10,000 or more, which generated approximately $737,000 in advertising revenue for our television business. Notable top new advertisers included Presbyterian health plans, The Solar Corporation, eBay Classifieds, Cacique Cheese and CalSurance. Turning to ratings, our Univision television service continues to operate from a position of strength in their respective markets and continue to be the dominant Spanish language television station in their respective markets based on the May 2015 sweep. In early local news for adults 18 to 49, our Univision television affiliates finished as the number one television station in 12 of the 14 markets where we operate. In the late local news in the same demo, our Univision television stations finished number one in nine out of 15 markets. In weekday prime, our Univision affiliates combined average of 3 rating among adults 18 to 49 while Telemundo averaged a 2.6 rating. In weekday prime, our Univision ratings are up from last year. Ratings have increased [3.4%] [ph] among Hispanic adults 18 to 34, 13.6% among adults 18 to 49 and 3.1% among Hispanic adults 25 to 54. Our total reach in markets where we subscribe to Nielsen is 2.6 million Hispanic persons 2 plus. That represents 26% of the total Hispanic persons 2 plus population in our market. Our nearest competitor, Telemundo, reaches only 1.8 million Hispanic persons 2 plus in our markets or 18% of the Hispanic persons 2 plus population. Looking now to our radio division where revenues increased 5% in the second quarter compared to last year with local up 3% and national up 9%, we achieved this top line growth despite the lack of $1.7 million of World Cup revenue this year compared to last year. Excluding the impact of World Cup spending and political in the prior year, core radio revenues increased 12.5% during the second quarter. This strong performance during the quarter places us in a position to continue outperforming the broader industry which was estimated to increase 1% during the second quarter based on Miller Kaplan estimates for the 12 markets to which we subscribe. Our Entravision Solutions Audio Network continued to generate strong results with revenues up 84% during the second quarter. The growth drivers for the ES Network include telecom, tune-in media, finance, auto repair and healthcare. Our audio network business is the leading platform to connect advertisers with Latinos across the United States. The key driver of our network growth comes from our industry leadership in content, including Erazno y La Chokolata, Alex El Genio Lucas and Eduardo Piolin Sotelo, an unprecedented trifecta in any language. Both Alex and Erazno have 100 [indices] [ph] at the top 150 U.S. Latino markets reaching over 5 million listeners weekly due to terrestrial radio, streaming mobile and social media. Erazno y La Chokolata, our top-ranked afternoon syndicated program, is aired in markets where 84% of the total U.S. Latino population resides. Alex El Genio Lucas, also a top rank leading performer, is airing in markets with an aggregate of 75% of the entire U.S. Latino market. And El Show de Piolin continues to significantly increase its network reach across the United States. This 1-2-3 punch-line of Erazno, Piolin and Alex Lucas has proven that Entravision Audio Networks represent the best Latino talent in Spanish language radio today. This powerful audio content offering continues to resonate with our advertising partners as our Entravision Solutions Network logged in a total of 35 advertisers during the second quarter, an increase of 21% from the same period in prior year. The list of top network advertisers making investments in our network this quarter included Sprint PCS, Sears, Macy's, JCPenney, O'Reilly Auto Parts, Wells Fargo and many others. New radio network advertisers included Budweiser, Kentucky Fried Chicken, Mexico Tourism and T-Mobile which is now the official telecom sponsor of the Piolin show and our 18th annual [indiscernible] life music festival which is held in late July. Our radio division as a whole recorded revenue growth in eight of our top 10 categories in the second quarter, including services up 13%, automotive up 16%, travel and leisure up 18%, retail up 11% and telecom plus 20%. Automotive which is the second-highest revenue generating category, as I mentioned, was up 16% from the quarter primarily due to a very healthy 25% increase in local auto dealership revenue. During the second quarter, we added 37 new radio advertisers who spent more than $10,000, which generated approximately $752,000 in advertising revenue. These advertisers included Los Angeles Immigration Attorneys, Superior King Groceries, Apollo College and Immigration America. In Los Angeles, our largest radio market, our radio station generated an impressive 12% revenue growth during the second quarter while the LA radio market as a whole declined 1% according to Miller Kaplan. Our strong performance in the LA market this quarter reflects the programming changes we made in the second half of last year as well as the recent addition of El Show de Piolin in January. Our Los Angeles radio station group generated 35% revenue growth during the second quarter while KLYY Jose up 50% and KSSC generating, our revenue increased up 18% compared to last year. We outperformed the LA market which was flat in the second quarter according to Miller Kaplan. We also outperformed our Spanish language peers which were up 1% during the quarter, again according to Miller Kaplan. This performance was even stronger when considering that both KDLD and KLYY broadcast the World Cup in 2014 last year. In Los Angeles, the leading Latino market in United States, both El Genio in morning drive and El Show de Erazno y La Chokolata in afternoon drive are both airing on Jose, our KLYY FM, and are among the top 10 radio stations regardless of language. Erazno is the highest rated program among Spanish language radio stations in its time period. Turning to our audio ratings performance, our stations continue to be ranked among the leaders in adults 18 to 49 against all competitors regardless of language. In 12 Entravision markets with Spring 2015 Nielsen Audio data, nine of our radio stations are ranked among the top 10 in their markets full week Monday through Sunday, 6 am to 12 midnight. In morning, six of our radio stations airing our El Show de El Genio on Jose stations and five of our radio stations airing El Show de Piolin are in the top 10. Our cornerstone afternoon drive program, Erazno y La Chokolata, is in the top 10 in eight markets. Entravision radio reaches nearly 3.5 million Hispanic persons 12 plus or 32% of the Hispanic persons 12 plus population in the markets Nielsen Audio has released so far this quarter. Now let's turn to digital, digital revenues were $3.9 million in the second quarter which represents 51% pro forma growth over the same period last year. Digital now accounts for approximately 7% of our total revenues and we expect that percentage to continue to grow in the coming quarters. Our digital revenue growth continues to be driven by our national and local fast growing unique portfolio of digital offerings on our owned and operated sites as well as our Pulpo audience platform. With Pulpo, we can target and reach Latinos nationwide with display, video, mobile and social across all devices and platforms and across all levels of acculturation which together with our traditional assets now allows Entravision to deliver the total U.S. Latino market for our advertisers. With Luminar and Pulpo, we have built a strong big data management platform which is delivering increased efficiencies with programmatic targeting and yielding optimization tools. Entravision now has a clear leadership position in data-driven marketing to connect brands with Latino consumers online and via mobile. Content remains key to our efforts to expand our digital revenues and our online social and mobile audiences. During the second quarter, we published over 13,870 local news stories and videos at our station Web-sites. In addition, we streamed over 5.5 million hours of audio in the second quarter. We also increased our unique monthly audio streamers to an average of 700,000 for the second quarter, 150% above the last quarter. We have by far the greatest digital Latino reach with an average of 2 million monthly unique visitors on our owned and operated sites. Also Pulpo, ranked by comScore's Hispanic ad-focused ranking, is the number one digital platform to reach Latinos in the United States across all levels of acculturation with 8.5 million monthly unique Spanish dominant Latino visitors and 16.4 million unique bicultural Latino monthly visitors. Entravision is now the largest media destination for digital Latinos in the United States. Period. During the second quarter, we also further extended our social media presence. We ended the second quarter with more than 5.6 million social media followers across all key channels. Turning to mobile, we all know we are in a world gone mobile and Latino is clearly over-indexed in mobile media consumption. We now reach 12 million unique Spanish dominant Latinos in mobile devices and 26.7 million unique bicultural Latinos in mobile devices through our Pulpo network. Digital and mobile first is our mantra. This focus on digital and mobile is paying off. We're happy to report that one-third of our digital revenue is already derived from mobile and continues to be the fastest growing revenue platform at Entravision. We are in the process of launching a mobile app centered around our radio personalities including Erazno, Alex El Genio Lucas and El show de Piolin, which will significantly increase our level of engagement with our audiences not only via streaming but also in social media, video and unique mobile content all in one platform. Mobile also includes our text and MMS operation. We sent over 1.5 million text messages during the quarter and usage levels continue to gain momentum. We are also hard at work increasing our content for mobile and then partnering with advertisers including McDonalds, GMC, Chevrolet, MetroPCS, Toyota, Jaguar Land Rover, Nissan, [indiscernible], Texas A&M, and many, many more. Approximately 32% of our text messages were MMS. All-in-all, our digital segment continues to expand its revenue streams and the strategic investments and targeted acquisitions we have made places us in a unique leadership position in the market and are delivering solid returns. We will continue to invest in digital businesses and talent. Today, we are delivering highly targeted and engaged Latino audiences across all media platforms and key demos at a time when the U.S. Latino population continues to expand both in numbers and influence. Turning now to our pacings, so far in the third quarter our television revenue is pacing positive mid single digits versus prior year which included World Cup advertising. However, we should note that included in this pacing is a $5.5 million revenue contract with a telecom company for services performed unrelated to advertising. This transaction is similar to a contract that we booked in the first quarter this year. Excluding this line item, our TV broadcasters are pacing in negative high single digits, primarily due to the difficult comparison from World Cup and political last year. Excluding the estimated impact of World Cup and political in the prior year, our core TV advertising revenue is pacing flat in the quarter compared to the prior year. Radio for the third quarter is currently pacing in the positive high single digits despite the impact of World Cup in the prior year. Excluding the estimated World Cup impact, radio is currently pacing in the positive mid-teens. Our digital business is currently pacing up over 50% compared to pacing at this point in the prior year period. In summary, our second quarter results demonstrate the benefits of our content investments in our audio business and the continued progress we are making expanding our total audience strategy and transforming Entravision to a leading multi-platform media company. While last year's strong World Cup revenues impacted our reported results, the underlying performance of our business remains healthy and our third quarter pacings to date are strong. Looking ahead, we are focused on continuing to connect advertisers and their brands with the targeted and engaged nationwide Latino audience that can be reached at home, on the Internet and on the go via mobile. Now I'll turn the call over to Chris Young, our Chief Financial Officer, for a review of our financial information.