Walter Ulloa
Analyst · Wedbush
Thank you, Drew. Good afternoon, everyone, and welcome to Entravision's Third Quarter 2012 Earnings Conference Call. Joining me today on the call is Chris Young, our Executive Vice President and Chief Financial Officer.
Before we begin, I must inform you that this conference call will contain forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ. Please refer to our SEC filings for a list of risks and uncertainties that could impact actual results. This call is a property of Entravision Communications Corporation. Any redistribution retransmission or rebroadcast of this call in any form, without the express written consent of Entravision Communications Corporation is strictly prohibited.
Also, this call will include certain non-GAAP financial measures. The company has provided a reconciliation of these non-GAAP financial measures to their most directly comparable GAAP measures in today's press release. The press release is available on the company's website and was filed with the SEC in a Form 8-K.
Our third quarter results demonstrate our success in executing our growth strategy and monetizing both our core and digital assets. We generated solid political revenues in the quarter as a result of our strong competitive position in markets located in key swing states. The operating environment for our core television and radio assets has continued to improve, while our digital platform has continued to grow, and we have further strengthened our integrated advertising capabilities. This effort has put us in a very good position to continue to benefit, as more and more advertisers seek to reach Latino audiences.
Turning to our financial results for the quarter. Our consolidated revenue was $58.5 million, up 17% over the third quarter of last year. Operating expenses increased 5% to $32.9 million in the quarter, as we continued to invest in our growth opportunities while also effectively managing our cost structure.
Our prudent cost management and strong top line performance resulted in 43% growth in our consolidated EBITDA. Consolidated EBITDA was $21.6 million during the quarter, compared to $15.1 million in the year-ago comparable period. Free cash flow more than doubled to $10.5 million in the quarter, compared to $4.3 million during the third quarter of 2011.
Turning to our -- now to our television division. Total revenues increased 22% during the third quarter. Excluding retransmission fees, our television revenues grew 23%. Excluding retransmission fees and political revenues, core TV revenues increased 10%, compared to the third quarter of last year. This strong performance in our core television business reflects ongoing improved performance across all our markets and advertising categories. During the third quarter, local TV revenue was up 3% while national revenue was up 46%. Excluding political billing and retransmission fees, local TV revenue grew 3% while national revenues increased 18%.
The automotive category growth continues to deliver significant strength to our television division. Auto was up 41% during the third quarter, which was the 10th consecutive quarter of double-digit auto segment growth. This growth continues to be broad-based with all 8 of our top 8 automotive brands delivering year-over-year growth as well as posting increases in all 3 automotive tiers. This balanced category growth and momentum has continued into fourth quarter, as October will reflect growth of 19% in the automotive category for our television group.
Overall, the television division posted growth in 8 of our top 10 advertising categories, led by automotive, media, services, healthcare and product and brand names. Only the fast food and retail categories posted revenue declines in third quarter.
Political spending for our TV operations during the quarter was approximately $4.4 million, compared to $400,000 of political revenue during the third quarter of last year, and $1 million in the third quarter of 2008, the last comparable presidential election cycle. In the third quarter, the telecom category recorded its first year to year -- year-over-year growth period since fourth quarter 2009. The modest 3% growth for the category was a result of improved spending from Cricket Communications, AT&T and Verizon Wireless.
Our television division welcomed 37 new television advertisers in the quarter, including Volaris Airlines, Hyundai Dealers in Washington, D.C. and Army Navy Federal Credit Union. Each new advertiser invested more than $10,000 in the quarter with our television group. These new advertisers resulted in about $856,000 of new revenue in the third quarter.
Turning to our ratings performance. Our Univision affiliates extended their ratings leadership positions in the July 2012 sweeps. Among All Adults 18 to 34, regardless of language, 7 of our Univision affiliates ranked #1 or 2, sign-on to sign-off. Additionally, 6 of our Univision television stations were either #1 or 2 among All Adults 18 to 49, regardless of language. 9 of our TeleFutura television stations are the #2-ranked Spanish-language stations in their markets in Adults 18 to 34, 8 are ranked #2 among Adults 18 to 49.
During our prime time novela block, Entravision/Univision -- Entravision's Univision affiliates were either #1 or 2 in 8 markets, regardless of language. In the early Univision network newscasts, 10 of our Univision affiliates were #1 or 2 in the July sweeps. And 9 of our Univision affiliates were the #1 or 2 early local newscast leader and 11 were #1 or 2 in late local news, regardless of language. In Entravision markets combined, our Univision and TeleFutura affiliates aired 45 of the top 50 Spanish-language television programs among Adults 18 to 34, 43 of the top 50 programs among Adults 18 to 49 and 42 of the top 50 programs among Adults 25 to 54.
At our Radio division, revenues increased 6% during the third quarter compared to the same period last year. Local was down 2 points over the same period, while national was up 25%.
National increased 26% in July, August finished up 24%, and we continued this positive trend in September with a 26% increase in national revenue. Local revenue is not rebounding as quickly as national, but we have put programs in place with our clients and incentives in front of our sellers to improve our performance.
Net political revenue in the third quarter was $540,000, compared to only $36,000 in 2011. Political spending with our radio unit is up over 18% through the third quarter compared to the same period in the 2008 presidential cycle. Core revenues for third quarter increased 3% over last year when we exclude political revenue. This solid performance by our radio group has carried into the fourth quarter as well, with total revenues pacing up 23% in October compared to prior year.
We recorded revenue growth in 5 of our top 10 categories in the second quarter. The auto category, which was our second largest category in the quarter, ended with a revenue increase of 41%. Tier 1 increased 15%. This increase in Tier 1 automotive spending was fueled by Dodge. We saw 118% increase in Tier 2 spending over Q3 2011. Tier 2 saw growth from Southern California Toyota dealers and Nissan regional, just to mention a few. Tier 3 local car dealerships increased their spending with our radio group 38% in the quarter, due to greater investment with Entravision Radio.
The automotive sector continued the strong momentum into October, with revenue in this important category up 24% with our radio unit compared to last year's October. In addition to automotive, our other top core ad categories by spending during the third quarter were services, which was our largest category for the quarter, increasing 16%. We also saw increased revenue in the telecom category of 8%, with increased spending by both T-Mobile and AT&T Mobility.
The finance category experienced an increase of 22%, propelled by spending from JPMorgan Chase. Healthcare advertising was up 6% and grocery category grew 14% over last year's comparable quarter. Retail, travel and leisure, fast food restaurants, beverages and product brand names reduced their spending with our radio group compared to last year's comparable quarter.
During the third quarter, we added 39 new radio advertisers who spent more than $10,000 each, which amounted to approximately $800,000 in revenue. New advertisers included Academy of Arts, Key of Alhambra, America's PAC and Fast Credit Financial.
In the third quarter of 2012, our Los Angeles radio cluster generated a 10% increase in total revenue. Entravision's L.A. radio cluster continues to perform much better than our peers. According to revenue data from Miller Kaplan, the Los Angeles radio market's total revenue for the third quarter decreased 1%. Our L.A. revenue growth continues to be propelled by solid growth in both local and national revenue from our 3 Spanish-language formats in the #1 radio market in the nation. Our cluster increased local revenue by 5% for the quarter by focusing on local direct business.
In addition, we are continuing to focus on intensive cold-call strategies and training of our account executives to take advantage of exciting new commission incentives and to help grow new business. These initiatives seem to be working as we're seeing a steady improvement in billing for our L.A. cluster locally. National revenue increased by 28% in the quarter over the same period last year.
Over the past few quarters, we have implemented strategies with our national sales team to further target differences in our clusters -- in our cluster formats. We are very aggressively targeting advertisers who still spend too much on our competition, by providing integrated marketing solutions and leading with idea-driven strategies.
On August 10, we continued our tradition of producing one of the largest Latin music concerts in the United States, the 14th Annual Reventon Super Estrella. Once again, the concert exceeded all of our expectations. This year's event featured an all-Spanish block line up. More than 13,000 fans enjoyed their favorite artists at Staples Center for a 6-hour concert that featured top rock Latin music artists.
We also had a record number of sponsors for this year's event. These sponsors included Bud Light, AT&T, McDonald's, City Loan, Vallarta Markets, Toyota and the Conga Room. This year was the first time we used Facebook for our presale of tickets. We asked our listeners to like us on Facebook and as a result, they received a presale code. We sold over half of our tickets on Facebook and we sold out the event in a total of 6 hours.
For the summer of 2012 radio ratings, 10 of our markets have been released by Arbitron and our radio stations continued to be ranked among the leaders in Adults 18 to 34 against all competitors, regardless of language. In the full week, Monday through Sunday, 6 a to 12 a, 10 of our radio stations are in the top 10 radio markets in their -- are in the top 10 radio stations in their respective markets, regardless of language. In Morning Drive, El Vacilón del Mandril, on our Tricolor stations and El Show 'El Genio' on Jose stations are on the top 10 radio stations in 6 markets. Our Cornerstone afternoon drive program Erazno y La chokolata is in the top 10 in 5 of our radio markets.
Moving now to digital. Our efforts have been concentrated in investing in our capabilities and providing our advertising partners with the ability to expand their targeting and reach the rapidly growing Latino population across multiple platforms. Advertisers are increasingly seeking opportunities to connect with Latino consumers through multichannel and integrated advertising campaigns. We continue to focus on capitalizing on the inherent strengths of our core radio and television assets and extending our leadership online through social media and in mobile. By doing so, we will deliver current and potential clients with a single integrated solution capable of connecting them with our audiences across all key media and digital channels and offering attractive multi-platform advertising opportunities.
We continue to make significant progress with our digital initiatives, which currently account for 2% of our total revenue.
This third quarter was our best interactive quarter ever. Our interactive revenues have grown year-over-year for 17 straight quarters, including strong revenue growth of 71% during the third quarter over the same period last year.
One area of our digital business that has generated consistently strong growth is our portfolio of television station websites and our video platform. Our video consumption increased 20% during the third quarter. We are driving this growing online viewing by increasing the amount of video content we publish online. During the third quarter, we published 6,000 local news stories in all our markets, while our ongoing commitment to expanding our content continues to drive increased viewer engagement, it is also serving to expand our total digital network audience, which increased 43% over the third quarter of 2011. We also had an impressive 3.5 million hours of streaming audio to 1.8 million unique people.
During the third quarter, we delivered more than 150 compelling mobile campaigns, as well as the management of a number of Latino mobile communities for advertisers like Coors Light, McDonald's, AT&T, Enterprise Car Rental and many others. Our mobile community keeps growing at a fast rate. We currently have 250,000 mobile subscribers. We experienced record results in usage and mobile during the third quarter. Mobile revenue -- revenues were 268% higher than the third quarter of last year. We sent over 2 million text messages to our mobile audiences. Third quarter of 2012 was our best mobile quarter ever and overall, we feel highly confident about the positive growth of our mobile initiatives.
Another major initiative of ours is to drive engagement with our audiences through social media. Our television and radio station websites continue to grow their following on Facebook and Twitter. At the end of the third quarter, we had over 500,000 total followers on our social media channels, up 100% over the third quarter of last year.
In summary, we are steadily advancing our digital initiatives and continuing to grow our online and mobile audiences. We are building a loyal and engaged digital audience and connecting brands with Latino consumers across our station websites, through social media and on tablets and smartphones. When we combine our digital assets with our core portfolio of television and radio assets, we are able to offer a robust solution to our advertising partners that allows them to reach the rapidly growing Latino population across all major media platforms.
As we look at the current quarter, we continue to see positive trends across our business. October top line consolidated results, excluding political and retransmission revenue, are up 8% over October 2011, with core TV revenue up 10% and our core radio revenue up 4%. Including political revenue for October, our TV unit increased revenue by 63% and our radio revenue's groups -- and our radio group's revenue was up 23% in the just-completed month.
As noted, our political revenue is extremely robust for this year's presidential election cycle. Our political revenue is up 107% in the third quarter versus the same period in 2008. We currently expect to generate political revenue of $16 million in 2012 versus $8.1 million in 2008. The Latino voter electorate continues to become more important with every election cycle. Over 12 million Latino voters are projected to go to the polls on November 6, an estimated 25% increase over 2008. And the Latino vote may very well decide the outcome of this year's presidential election, given Entravision's strategic media assets in 4 important swing states: Nevada, Colorado, Florida and Virginia.
In conclusion, we continue to execute our growth strategy as evidenced by our third quarter performance. Our core radio and television stations have maintained a strong competitive position in the densely populated Latino markets they serve. While our digital audience continues to grow, we are providing the advertising partners with more touch points to which to connect their brands and businesses with the increasingly important Latino consumer. The underlying fundamentals of our business continue to improve and we are focused on building upon this momentum and further monetizing our platform.
To that end, I should note that we also announced today that we have updated our management structure to better align our leadership, sales and marketing functions with our diversified media assets. During the past several years, we have made a concerted yet prudent effort to build our digital mobile and marketing assets with the goal of strengthening the value proposition we provide to both advertisers and Latino consumers.
We have now reached a point when we can increasingly present advertisers with an integrated marketing solutions package to more deeply reach Latino audiences in our markets. It's imperative that we continue to carefully invest in the branding and positioning of these resources in a manner that builds on our success to date and maximizes our ability to capture the opportunities in front of us. Under the new structure, Jeff Liberman has assumed the role of Chief Operating Officer, having previously served as President of our radio division; Mario M. Carrera was named Chief Revenue Officer, after previously serving as Senior Vice President of Entravision Spanish-language television; and Esteban Lopez Blanco was named Chief Strategy Officer, following his role as Entravision's Executive Director of Interactive.
With our revenue operations and strategic initiatives now aligned under these executives, we have also created aggressive internal financial goals, adopted an integrated national and local sales organization, strengthened our planning and budgeting processes and initiated mandates on innovation, new business development and economies of scale. We believe our new structure will enable us to more effectively and efficiently build and capitalize on our diversified asset base, as well as serve both advertisers and consumer audiences.
At this time, I'll turn the call over to Chris Young for a review our financials.