Farooq Kathwari
Analyst · KeyBanc Capital Markets. Please proceed with your question
All right, Matt. And I would just like to tell everybody that I was coming from New York to Washington, plane got delayed and I got into this office where I'm talking from just at 4:59. So one minute before this call, things work out. So, I'm actually speaking from my mobile phone and covering a lot of good areas today. Now our focus during the quarter continued on our key areas of -- key areas, which will help us to continue the progress. First area is talent. Development of strong talent continues to be an important area of focus in our vertically integrated enterprise. We promoted a number of key associates, including within our retail division and business development, product development, marketing, manufacturing, finance, technology, operational and logistics. We are -- I'm very pleased that we have a strong team in place. The second area of focus is service. Improving our capabilities to increase production has been key to improving our service and shipments. About 75% of our products are made in our North American workshops and almost all made custom when orders received. This requires effective management of inventories and parts to help manufacture in a timely manner. We continue to greatly improve our delivery time. Our customer upholstery products made in our North American workshops ship in seven to nine weeks as compared to 15 to 17 weeks six months back. We are also making good progress in improving shipping times in our wood products made in our North American workshops, now averaging about 10 to 12 weeks as compared to 14 to 16 weeks. Continued investment in our workshop -- workforce and technology in our North American workshops have been key to increased production and efficiency. We acquired a new 50,000 square foot of upholstery manufacturing operation in Clarendon, North Carolina, and continue to consolidate technology, operations in our recent 80,000 square foot addition to our maiden North Carolina upholstery operations. We also continue to invest in technology in our Vermont, Mexico, and Honduras manufacturing workshops. We are pleased that we have over the years invested a great deal in our manufacturing, in our logistics. Just to give you a perspective, in our case goods, we have close to 1.3 million square foot of space in our manufacturing. We own all of it. In upholstery, also close to 1,000,003 square feet. In logistics, also 1.2 million square feet. These are national logistics. All of this has really given us a great opportunity to improve our business model. In our marketing, our focus is continued to reach a larger consumer base, utilizing many new modes of communication, greatly increasing our reach while reducing costs. We have greatly reduced the costs of producing our advertising content thereby further reducing expenses. Now, while we have overall reduced our cost, we have been able to maintain -- most of our money has been spent in advertising in the various mediums, not in producing it. During each month -- now, digital mediums have been key in our marketing efforts. During each month, we are now reaching about 20 million households through our 336 page digital mediums. During the quarter, we also ran national and regional television commercials. We also selectively utilize other mediums such as printed direct mail. Another important effort has been the grassroots effort of our over 1,000 retail designed associates and management who are reaching clients via social media. We have continued to add new products as we feel comfortable with our ability to service effectively. We have a strong product program ready for launch and we -- and as we feel comfortable with our service position, we will launch them. Now, another area has been a major focus on technology. Investments and initiatives in technology, in marketing, manufacturing and logistics continues to be key in improving our ability to service our clients, increase our sales and profitability. Combining personal service of our interior designers and technology continues to be a game changer. We have maintained strong business during the last two years of COVID due to a number of factors, such as offering the quality, value. 75% made in our North American workshops. And importantly, due to combining personal service of our interior designers with technology. This continues, as I said to be a game changer. Continued repositioning of our retail design centers with smaller size, excellent locations is tremendously important and the use of technology in our retail. We recently opened two new design centers projecting this concept, one in Westport, Connecticut. And second one, there's two weeks back in Walnut Creek, California, which is in the San Francisco area. In March, 2018, in our retail division, we had about 1,900 retail associates and 900 designers. Today we have 1,200 retail associates and close to 600 designers. So about a third less and the return is up considerably, and quality of our teams is making this happen. Finally, our social responsibility and safety is always a focus. Managing our enterprise in a socially responsible manner has been part of our 90 years of innovation. We have continued to receive many recommendations and rewards in conducting our business in a socially responsible manner. We believe that is an essential part of our DNA. With this brief overview, I'm happy to open for any questions or comments.