Farooq Kathwari
Analyst · KeyBanc Capital Markets. Your line is open
Thank you, Corey. As I stated earlier, we are in the midst of many important initiatives to reposition our enterprise. These include, repositioning our offerings, Ethan Allen is America’s classic brand for the home. For 82 years we have continued to reinvent our offerings and our structure to remain relevant. Under the umbrella of America’s classic brand, we are developing and introducing products under two broad categories which are inter-related and provide an eclectic attitude which is becoming more important. In phase 1, the first phase is what we refer to as modern classics which we introduced last fall and by December 2014 is in our design centers and being well received. The product programs are being developed in all categories from case good to upholstery, to hard and soft accents. These products also reflect what we describe as being fashionable and relaxed. The Phase 2, the second important category we refer to as romance classics. These are being introduced in two stages. The design inspiration is classic, primarily with American, English and European design attitudes. In two weeks, the first part with American and English design inspirations is being introduced to our retail network, in mid-February with a consumer launch in spring of 2015. In the Phase 3, we are introducing the next product program under the romantic classics and concerns to our network in spring of 2015 with consumer launch in fall of 2015. We are excited about these major changes to our offerings. However, we will continue to be in transition for sale of lock inventory during the next few quarters. Our next initiative has been improving the projection of our design centers. Last fall, we started to improve the projection of our design centers to reflect the attitude of being fashionable and relaxed. The changes include improving the exterior of our design centers and interior design projection focused on flooring, lighting and paints. While we have made much progress, we will continue the process in the second half of this fiscal year. Our next initiative has been opening of new design centers. These include new markets and relocating for existing design centers. During the last six months, we have opened design centers in many markets including in Marlton, New Jersey, in Summerlin, Las Vegas, in the Shenandoah area of Houston, recently in Watchung, New Jersey, in Redding, California, and also in November the second design center in Dubai, the United Arab Emirates and in Doha Qatar. And last, this past Sunday, I returned from China, where we celebrated the opening of a new flagship design center in Haikou, in the Henan Province. This is the 75th location. We also celebrated the 25th anniversary of the founding of our partner and our 15th year association with them. In the next six months, under construction, we have a number of design centers in large markets and also we are now concentrating on smaller markets where we used to have design centers. The next six under construction are design centers in Chattanooga Tennessee. Two locations in Pittsburg Pennsylvania, in Wichita Kansas, in Hunt Valley Maryland, in Lancaster Pennsylvania, Victor, New York. In Dubai, our mall location is completely being renovated. We are opening in international markets in Vilnius in Lithuania, in Bangkok, our location in Manila and in China another flagship design center in Beijing. The next initiative is acceleration of our marketing. We continue to accelerate our marketing including larger distribution of direct mail, advertising and national shelter magazines, including Architectural Digest, Traditional Home, Veranda, Coastal Living and our dream home partnership with HDTV. We are also increasing our local advertising efforts, tailored to each market. In our quarter ended December 31st, we increased our advertising by 15%, compared to the previous year quarter and plan to continue to increase and in fact accelerate our increase in advertising as we move forward. Our next initiative has been to focus on technology. Technology is an important initiative. We launched our new website on October 15, 2014 with enhanced navigation for easy browsing adding elements to improve search, major site to mobile and tablet responsive and also enhance our design center search and designer portfolio. In addition, upgraded the touch screen in our design centers and the tablets used by our designers. The improvements in technology is a work in progress and we will continue with this focus. Our next initiative has been focus on North American manufacturing. This is an important initiative. We have gone counter to most people in our industry in giving up manufacturing. This focus represents a challenge and an opportunity. In the short-term, we have presence - we have pressure on our margins due to increasing production capacities in the US manufacturing to open new plants in Mexico and Honduras and then to have major new product introductions. Despite all these challenges, we still maintain industry-high margins. We believe in the long-term provides a major differentiation including control of quality, inventories, ability to customize and build international business. We are also pleased that our seven manufacturing facilities meet high environmental standards, having EFAC certification in all facilities including our national distribution centers and retail service centers. For example, in Vermont, due to our producing alternate source of energy including generating electricity, we are burning zero oil. During the last six months, we have equipped and installed high efficiency machinery in our manufacturing operations and the process continues. With this brief overview, I would like to open it up for questions or comments.