Mark Casale
Analyst · JPMorgan. Your line is open. Please go ahead
Well, it's a good question. I actually think this tool is the best way to mitigate against that, we can change because of how the compliance works in terms of filing rates. We have certain customers where we can change the rate every week. And I think what we've been doing and we're actually taking a page, Rick, out of the credit card book. So we're just testing things. We're testing a lot of different things in terms of price elasticity in certain markets, really, geographically, kind of concentrated different parts of the credit, higher LTVs, lower LTVs, higher FICOs, lower FICOs. And I think we're kind of, just like we did as we talked about earlier with reinsurance, we're just going to continue to test and we're learning. And a lot of it is, you're competing with five other players and I'm sure they're doing the same thing. So, I mean, there's a lot of learning involved, I do think with the tool you can dial up and dial down relatively quickly. Not like – not just similar to kind of the credit cards. And I think that's again, as I tried to make the point, the pricing power is really shifting a bit from the lenders to the mortgage insurers, not totally, obviously there's a clearing in terms of market price with six participants. But with this new tool, you really have the ability to kind of zero in all things and then the game's going to be longer term. I think it's going to be around credit selection. It never really was that before, right. You had similar underwriting guidelines, similar pricing, the lender originated, you got your share and you got what the lender gave you and you couldn't go back and say, hey, you know, I'm getting too much of this or too much of that. It was kind of, it was binary. If you didn't like it, you left. You didn't go to large clients and just kind of – you say, hey, you know what, there’s certain geographies, I like, there's certain, I don't like, any chance we could, there was no – MIs had zero power around that. And I think this is, it's changing. And also as I said, we all have now the ability to give each borrower our best price. It may not be the lowest price. I mean, another MI may have a lower price and what that is, Rick, that's good for the borrower. It's good for our lenders, it’s good for the borrower and to have each of the kind of the MIs competing around price, could help and also means you don't have to be the lowest price to win. So you could always be or you don't have to always be the lowest price, which means in times of stress, you get a chance to raise your pricing or in terms of certain market niches, you can raise your pricing because as we get into this kind of new model around reinsurance in the backend and EssentEDGE on the front-end, it's really going to be about managing average premium, right. You didn't have to do that before too. You didn't have the ability to manage average premium other than maybe kind of modifying your singles mix, with your borrower pay monthly mix. So again, I think these two new tools both on the front end and the back end are kind of like entering into a kind of the next phase in the mortgage insurance industry.