Annabel this is David, thank you for the questions. I think all three questions are interrelated. I think what you're getting at are, are questions on broadly the market and what we're seeing there, and what role we're playing in shaping that market both around the injector, the customer, as well as the consumer what that might mean going forward. Just starting out with the market, we were pleased to see the market leader reported last Friday, and they posted very strong growth, as you saw over 100% growth. And of course, we've announced now over 200% growth, which is very healthy to see mature product that's been in category for 20 years growing at that clip. Now we all recognize it's on a depressed baseline year on year. That being said, there is strong momentum in the market. And we do believe that we're playing a significant role in contributing to that. There are two things that I point out in the quarter that I think are meaningful to focus on. The first is the record revenue that we drove, came off of the same customer base, largely that we had in 2020. It did not come from a large portion of it - sorry, a very small portion of it came from new accounts. So, that shows you that number one, accounts are growing faster but we're also seeing that as a result of our co-branding initiative, customers are willing to commit a larger portion of their business to Jeuveau. And that is giving us greater confidence as we make further investments into the back half of the year. In addition to that, our consumer loyalty program continues to perform very well. As you know, we finished the year last year with just over 100,000 consumers in the loyalty program. And now we're reporting in the front half of the year having eclipsed 200,000 consumers in the program. So, we feel very good about the momentum that we're on, and the demand for our product amongst the injector universe is high. But the consumer demand is also moving along very strongly. That's all happening in a backdrop were today, we're up in only 6000 accounts. There's 30,000 customers or greater in this aesthetic universe. And as we now get to the back half of the year, we believe the wind is at our back, because we're going to continue to expand on the opportunity within our existing customer sets, while we also go wider. And we think with the market continuing to grow at a fast clip, as we focus on that millennial segment, which we believe will be the fastest growing segment as category the combination of those activities give us a lot of tailwind to continue to build on.