Michael Jafar
Analyst · SunTrust. Your line is open
Thank you, David. Let me start by stating that we are very pleased with the initial reception to Jeuveau. We believe our singularity and focus on one product and one program is a competitive advantage. It's also important to recognize that prior to launch, we wired the organization to enable a rapid uptake against established competitors. We hired a highly specialized sales force with over 80% having prior aesthetic experience, thereby minimizing friction of introducing a new company and product. We empowered the sales force with two peer reviewed publications, one of which is a head-to-head trial, comparing Jeuveau to the market leader out to 150 days. These publications drove immediate confidence and adoption with providers. We engaged with Board and broad diverse set of key opinion leaders and high volume injectors across specialties and regions, which quickly validated Evolus in the medical community. Lastly, we use the power of design to launch an experience by way of product, content and technology. J.E.T. was that first experience. Our team’s strategic approach set us up for success before the first vial was shipped. Our early performance was driven by three factors, consumer satisfaction, ability to convert patience and optimizing physician experience. First and foremost, at day 30, patients surveyed in J.E.T. were highly satisfied with their results, with over 70% planning to continue on Jeuveau and willing to refer a friend. This is a strong signal of consumer interest and a trend we expect to play out over time. Second, we've been able to answer one of the key questions on everyone's mind, which is the difficulties of switching from Botox. Early feedback from J.E.T. shows we've done just that. If consumers switched from other toxins to Jeuveau, approximately 70% came from Botox Cosmetics. The combination of the first FDA approved 900 kilodalton molecule since the launch of Botox, coupled with a differentiated marketing effort is driving awareness and conversion. I'm pleased to report that we generated over a 190 million social and media impressions with 27,000 posts against #NEWTOX, Jeuveau and Evolus. Third, we're encouraged by physician interest. In a short window of six weeks, we booked $2.3 million of net revenue in Q2, and the majority of that revenue came from accounts that completed J.E.T. We're now closely monitoring these metrics as accounts transition from the J.E.T. into active purchasing. What I'm most proud of is the way we've reinvented customer interaction with aesthetic companies. The combination of a highly specialized sales force and an effective digital platform is making for a great first impression and experience. While still early, we are starting to see the value of our digital investment. By the end of Q2, approximately 90% of orders have come through the Evolus Practice app, which frees up our sales force to focus on driving value for their accounts. 1,000 of customers have engaged with us through our chat function, with an average response time under two minute. Overall, customers are extremely satisfied with the Evolus Practice app and broader digital experience. In Q2, we laid a broad foundation and energized the toxin market. With a significant account base established earlier than expected, we made the strategic decision to accelerate the value for our consumers, by launching #NEWTOX NOW. This is a $75 coupon that is available only through participating providers, which started on July 1. The launch of NEWTOX NOW is designed to provide a competitive value proposition for consumers considering Jeuveau. The next chapter, will be the release of our consumer and professional loyalty program. For competitive reasons, we'll share the details at a later time. But you can expect the experience to be simple, personal and connected. At Evolus, we’re committed to making the beauty experience delightful and achievable. I'll close by saying, I've been a part of many product launches in this space, and I haven’t seen one that scale that's quickly or garnered as much attention from the market, the industry and consumers. Thank you for your time. I’ll now pass the call over to Lauren, who’ll provide a review of our Q2 2019 financial highlights.