Mars Cai
Analyst · China Renaissance. Please go ahead
Thank you, Hansen. Good day, everyone. Welcome to our 2022 second quarter earnings call. The second quarter of 2022 continued to be a challenging quarter for Energy Monster, due to a number of larger scale, COVID outbreaks notably in Shanghai, Beijing, Shenzhen and Chongqing. However, the impact of these outbreaks along with the lockdown measures implemented were better-than-expected as we were able to achieve revenues above our guidance. During the second quarter, we continue to expand our services to more locations across China. Total number of POIs has increased to 895,000 locations, an increase of 4% quarter-on-quarter and a 15% year-over-year. The total number of countries and country level regions with Energy Monster service has now reached 1,800 for the first time as we continue to strive to increase our coverage to reach more users that meet our service. The increased accessibility of our service has allowed us to attract 11.6 million newly registered users during the second quarter. That has put us at a new milestone as cumulatively registered users reached over 300 million for the first time. Even though COVID outbreaks continue to weigh us down financially, we continue to place ourselves for long-term success operationally through increased service coverage both in terms of POI count and regions covered and in terms of user coverage. Now it's for the impact of COVID on our operations during the second quarter. Let me share a bit more details on the impact. Whenever a region has active discovery of new COVID cases, a few things happen. A stricter COVID casting procedure is implemented at the regional level. This generally means that regional population has to take the recent COVID test results before entering commercial or public locations. With larger outbreaks, a number of commercial locations where our cabinets are typically placed are required to be temporarily shut down. And in the cases where there is an even larger scale spread of COVID, more restrictive lockdowns for the general population of the region are implemented, such as the one in Shenzhen during March and Shanghai during April and May. All of these counter measurements directly impact the amount of people in active circulation within a certain region, meaning that less foot traffic passes our cabinets each day. This ultimately reduces the revenue efficiency of our cabinets and power banks. In April, larger outbreaks in Shanghai, Chongqing, Guangzhou and Chengdu resulted in 95%, [90.60%] (ph), [30.60%] (ph) and 30% year-over-year declines in GMV respectively. In May, outbreaks in Shanghai, Beijing and Tianjin resulted in 96%, 76% and 51% year-over-year declines respectively. And also in June, outbreaks in Beijing and Shanghai resulted in 54% and 68% declines respectively. The second quarter was riddled with these regional outbreaks impacting both the region's internal foot traffic and resulting in a general decline in foot traffic in nearby regions. Overall, in April and May, our GMV declined by 34% and 27%, respectively as a result of COVID outbreaks. We also continue to observe that the impact of COVID outbreaks is completely correlated with the amount of active COVID cases in a given region. In regions where COVID cases are contained in April, recovery trends in May and June are clear. For example, Guangzhou's GMV increased by 26% month-over-month in May and 14% in June. Hangzhou's GMV increased by 36% month-over-months in May and 13% in June. Similarly, Suzhou’s GMV increased by 143% month-over-month in May and 93% in June. We see similar recovery trends across all regions where outbreaks are fully contained, meaning that COVID related impacts are short-term in nature. That is why we remain focused on longer term strategies of extending our coverage network and increasing our efficiency. We believe the increased coverage through the combination of our direct and network partner models will help us further expand the Energy Monster network effect, which makes it easier for us to acquire users, location partners, and network partners. We increased efficiency through the declining usage of fixed incentive fees and the reduction in hardware CapEx per cabinet will reduce the impact of COVID on our operations and serve as the basis of reaching higher levels of efficiencies in the future. We believe Energy Monster's strategic initiatives and longer horizon approach to strategy development are crucial in depreciating ourselves from market peers in the future. And will allow us to be best positioned to capture market opportunities within the industry. Now let me go through our core strategies in terms of expanding our coverage and increasing our efficiency in greater detail. First is our coverage expansion strategy, which continues to be fueled by both our direct and network partner models. During the second quarter, we continue to extract the synergy between the two models by allowing our direct model business development personnel to leverage their own network to identify and acquire new network partners. This new program initially launched in April, but has quickly gained traction amongst our business development personnel. During the quarter 40% of our BD participated in the program and acquired at least one new network partners. By leveraging the scale and existing capabilities of our direct model, we have drastically accelerated the pace of our network partner acquisition and approximately 1,800 new network partners were acquired during this quarter, of which more than 70% were sourced through our direct models personnel. The increased network partner has helped us grow our presence across the board by further penetrating existing regions and especially moving into newer regions. With the significant increase in our network partner count, the next natural thing to focus is helping these network partners grow alongside Energy Monster. Newer network partners, a lot of the times are new to the market. So providing guidance is the most important aspect. We focus on in early periods so that they can quickly achieve scale. We offer guidance primarily by sharing our [new] (ph) house of industry, as well as providing one-on-one consultation on their current progress. We also provide a complete set of back end systems, so that they can clearly see the key matrix of their own key, POIs, and cabinets. It is due to these various avenues of providing operational and strategic support that our network partners are able to grow alongside our company and maintain higher levels of efficiencies, compared to those who work with our peers in the industry. We believe that our ingrained values of helping our network partner maintain sustainable returns is the key differentiator. Defining Energy Monster's network partner model and also the reason why we maintain the highest market share in China's mobile device charging service industry and the network partner model. We continue to explore ways to synergize and to promote collaborations between our two models. The earlier opened up all direct model regions to network partners in order to further extend our leading market share in existing regions. We now launched a program to allow our direct model personnel to also help increase our network partner acquisition. This unique balance and collaboration between the two models have paved the way for market share acquisition as we expand the coverage in all regions. We also have the largest direct model workforce within the industry allowing us to continue moving into KAs and larger size POIs. Once the impact of COVID diminishes, we are uniquely positioned to quickly acquire market share as direct model typically acquires POI at a faster pace than network partners due to its higher level of execution capabilities. Overall, we believe that increasing POI coverage remains our number one priority. The increased POI count allows more customers to use our service, which ultimately converts into more registered users. This self reinforcing cycle allow us to continuously scale our operation and reach higher levels of benefit from the network effect. That's why we continue to rapidly increase our network partner count and maintain our direct model personnel so that we can continuously expand our POI coverage even during times of COVID impact. Next is our strategies on improving Energy Monster’s efficiencies, both on the front and back end side. While the expansion of our coverage is crucial to our long-term development improvements to our efficiency is also important especially during the period with its external events like COVID outbreak. The outbreak of COVID has resulted not only in decline of foot traffic to a number of POIs, but it has also resulted in the permanent closure for some of these locations. That is why we continue to reduce the amount of upfront payments we make to location partners in order to reduce our exposure to the decline in foot traffic and increase risk of POI closure during the outbreak. During the second quarter, we continued to significantly reduce the number of new POI signings using upfront or fixed fees. 95% of all new POI signings only use variable incentive fees. This is up from 54% during the same period last time. As we continue to scale down fixed type of incentive fees in new signings. The declining usage of the fixed fees will benefit us during the COVID when revenues slow down, due to decline in foot traffic significantly dragged down our bottom line. The increasing contribution from network partner model also increases our efficiency, especially during COVID. Under the network partner model, the company takes a fixed share of the revenue generated by the cabinets of our network partners. This reduces us the exposure to fixed expenses, closure rate of POIs and the general effect of COVID. We are also making significant improvements to efficiency of our direct model business [Technical Difficulty] as now. In the second quarter of 2022, our BD the coverage of them of POI per person has increased 43% year-over-year, making a significant increase in terms of efficiency of people. As we continue introducing new back end system features that enhance our personnel's ability to manage more POIs and optimizing the workflow of our business development personnel task. The introduction of our new program with direct model business BD are also able to acquire network partners, paves the way for unlocking the higher level of efficiency. This business development personnel can now contribute both through the direct model and help accelerate our network partner acquisition progress, which increased their overall contribution to the company per person. We believe this innovative program will take Energy Monster’s already market leading operation efficiency to a new level. In terms of technology, we continue to innovate our software and hardware technologies to increase of our competitiveness in terms of operating efficiency and asset efficiency. Our software is closely tailored to our operating workflow and the needs of our employees, location partners and network partners. We designed our software in order to increase the levels of automation for each workflow segment in order to help them increase their efficiency. That is why we recently launched a new system to our network partner that helps them more systematically manage their relationships with location partners. This system is gaining wide levels of adoption amongst our network partners and has proven itself in helping network partners better manage their operation. Aside from software, we also continue to make progress optimizing our hardware and the maintenance process of this equipment. The CapEx per power bank cabinet will continue to go down -- go into second half of 2022. As we scale up the production of our new cabinets, which will have a significant reduction in terms of cost. We are also improving the maintenance process of our cabinets and power banks, so that we can maximize the lifetime value of each equipment. These improvements to hardware will continue helping us driving up the asset efficiency when going forward. Overall, the continuous outbreak of COVID has a significant impact on our operations during the second quarter. And both newer outbreaks and existing outbreaks carrying over from the second quarter continue to be headwinds in the third one. Although the recovery trend is clear cut, smaller outbreak within the region can still weigh down the recovery speed. New outbreaks such as the one in [Zhixiang] (ph) resulted a year-over-year decline of 31% in July and 75% in August. Similarly, following a spike in new COVID cases since late August in Chengdu, a lockdown has been imposed. GMV from Chengdu declined by 83% on week-over-week basis. While the impact of COVID continues to drive down both our revenue and profitability, the size and frequency of these OpEx are slowing down in third quarter, when compared to the second one. In conclusion, I would like to emphasize that although COVID has been challenging in terms of its direct impact on operation, but we continue to see that its impact is not a systematic change in user behavior as regions coming out of COVID impact are able to scale back to normalized level within two months after the outbreak is fully contained. In meantime, we will continue to strengthen the foundation of our competitive advantages by focusing on our strategies and coverage expansion and efficiency optimization. Both our direct and the network partner model continue to serve as the pillars of our coverage expansion strategy, but new ways of synergizing the two models has been proven to be a new driver for coverage expansion. Our efficiency is expected to improve as we scale back all forms of prepaid and fixed incentive fees, increase the contribution of the network partner model and optimize the asset efficiency of our equipment. Our focus on these strategies will serve as the foundation of our market share growth and market leading operational efficiency in the future. And especially when the impact of COVID impact is reduced, again we remain confident that Energy Monster continues to be best positioned to capture the growth of China's mobile device charging service industry and deliver long-term value for all of our stakeholders. Thank you. I'll now turn the call over to Maria Xin, our CFO for the financial highlights.