Kathleen Skarvan
Analyst · Dougherty & Company. Please go ahead
Thank you, Kalle. Good morning, everyone, and thank you for joining us. Today, I will review our third quarter fiscal 2019 financial results, discuss the sales force restructuring we implemented in March of 2019, touch on the impressive leadership experience of Bud Reeves, our new Vice President of Sales, and recap our strategy to address the large and growing bronchiectasis market. Electromed's third quarter net revenue increased by 3.4% to $7.4 million reflecting 4.6% growth in home care revenue. These year-over-year comparisons were negatively impacted by lower average revenue per approval based on payor mix and below par sales performance in 2 of our 5 sales regions. We had an unusually high average selling price in the third quarter of fiscal 2018, so while our average selling prices this quarter was lower than prior period, it was in line with normal historical ranges. This is an example of the quarter-to-quarter variability inherent in our business and in our view, not a indication of a longer-term trend. The underlying cadence of our home care business remains solid. With approvals and shipments both increasing at double-digit rates in the third quarter. Referrals continue to increase, and we are achieving greater referral-to-approval percentages due to our sales team success educating physicians on reimbursement requirements. This quarter, we witnessed ongoing excellence in our reimbursement operations and good execution by our sales force across most of our territories. Briefly touching on the institutional side of our business, net revenue decline compared to the prior year period, but we are making progress developing relationships with the integrated delivery networks. The sales cycles are just taking longer than we anticipated, while today, our institutional segment represents a small percentage of our overall business, it is a very important focus of ours, because the high frequency chest wall oscillation or HFCWO brand used in the hospital is often the default brand prescribed when discharging a patient. HFCWO therapy with SmartVest keeps patient out of institutions aligning well with the strong economic incentives of hospitals to avoid high readmission penalties for COPD and pneumonia. We are repositioning our sales reps targeted accounts to include a higher number of call points in the hospital setting to encourage prescribing SmartVest at the time of patient discharge. On that note, we were very encouraged to see our discharge referrals from hospitals pacing this fiscal year to increase by 30% over the prior fiscal year. As a reminder, hospital discharge referrals are categorized as home care revenue. We are excited about these results since it demonstrates our confidence in focusing more energy on the hospital call point. Since we believe that a high percentage of bronchiectasis patients will be hospitalized with an exacerbation. We will focus our sales efforts primarily on SmartVest hospitals, where our brand is used with patients during their stay. In this situation both the physician and respiratory therapist understand the value of HFCWO and SmartVest, and are more likely to prescribe the SmartVest brand when patients need HFCWO therapy in the home setting. Shifting to expense management. We were pleased that this quarter's SG&A expenses grew at a slower rate than our revenues compared to the third quarter of the prior year. Our operating income was lower than the prior year period, primarily due to lower average revenue per approval based on payor mix as well as increased investment in R&D expenses for the development of an innovative, service-related product enhancement that will improve our patient's ability to access their SmartVest therapy adherence data. Moving on to our sales restructuring. In March of 2019, we reduced our direct sales staff count by 7 in 2 underperforming regions and realigned our regions from 5 to 4 to create an optimal foundation for strong and profitable revenue growth and drive greater overall sales productivity. We believe this initiative will deliver annualized cost savings of approximately $500,000 with minimal impact to revenue. Due to our restructuring, we ended the quarter with 42 total direct -- I'm sorry, 42 total field sales employees of which 36 were direct field staff. In our top-performing regions, we are growing through a combination of market development and market share gains. These productive regions have demonstrated careful account planning through targeting the right balance of competitive accounts and greenfield opportunities. The average sales rep in our successful geographies has at least 1 year of tenure, a rolodex of pulmonologist call points, a spirit of responsiveness, an ability to educate, to drive high-quality referrals and a desire to add value as an extension of the physician's office. By taking action and focusing our resources on more established, higher-performing regions, we believe we will more rapidly achieve our minimum sales productivity objective of annual home care revenue between $750,000 and $850,000 per direct field sales employee. We are confident about reaching these levels in fiscal 2020. Let me be clear, we won't add in a meaningful way to our sales team count until we do so. Once we reach and sustain adequate productivity levels, we will reassess the restructured underperforming territories and rebuild as appropriate in a moderate and controlled way. In the third quarter of fiscal 2019, home care revenue per average direct field sales employee decreased 3% to $167,000 from approximately $172,000 in the second quarter and is up 8% compared to third quarter of the prior year. In addition to narrowing our focus through sales restructuring, we took decisive steps to identify, recruit and attract an extremely talented leader in Bud Reeves, our new Vice President of Sales. We could not have found a better fit. Bud has over 2 decades of sales and marketing leadership experience in the healthcare industry and brings a history of strong execution of growth strategies and proven results, specifically in emerging, respiratory markets. Bud comes to us from Philips Healthcare, where he was responsible for sales activities through distribution partners, specialty distributors, rental companies and long-term acute care hospitals. Prior to Philip Healthcare, he oversaw all GPO, IDN and distribution management for Respironics, serving as Director of Sales, Corporate and Strategic accounts. We believe Bud will be instrumental in bringing additional momentum to our institutional and home care sales through the hospital discharge process. In his first 90 days, Bud will assess the sales organization by traveling throughout each region, visit our key prescribers and fine-tune our sales strategy. He will evaluate regional expansion and rebuild opportunities when the time is right. Bud is an engaging and collaborative sales leader, and we are thrilled to have him take the reins of our sales organization at this critical juncture when we are focused on enhancing sales productivity, revenue growth and profitability. While our sales strategy will evolve under Bud's leadership, we continue to strengthen our sales productivity plan, including improved direct sales rep profiling and assessment to recruit the right talent, upgrading direct sales reps evaluation and management coaching tools, enhance sale account planning tools, better CRM utilization, greater focus on home care referrals from hospitals and a stronger emphasis on deeper penetration at those strategic, high-prescribing clinics. In conclusion, I truly believe Electromed is in a fantastic position to gain market share and develop HFCWO market by increasing high-quality referrals in the adult pulmonology bronchiectasis segment, enhancing reimbursement support to provide best-in-class customer care, leveraging clinical evidence to increase utilization of SmartVest, developing innovative device features and growing institutional market share to support home care growth. We reiterate our expectations for double-digit revenue growth over the next few years, as we execute our strategic initiatives and we anticipate improved earnings through our cost-containment efforts. We are fortunate that non-cystic fibrosis bronchiectasis represents a significant and growing market opportunity, conservatively estimated at more than 4 million individuals in the United States. We believe that approximately 630,000 people with a bronchiectasis diagnosis could benefit from HFCWO therapy. Yet only an estimated 66,000 patients in the Medicare publishing have been treated with a device like SmartVest today. We have great people and a great product that helps people feel better and keeps them out of the hospital. All supported by a culture of excellence that supports the patient. We continue to believe the spirit and dedication to our patients will drive Electromed's future success and allow us to create long-term value for shareholders. With that, I will turn it over to Jeremy for a more detailed discussion of the financial results. Jeremy?