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The Estée Lauder Companies Inc. (EL) Q1 2012 Earnings Report, Transcript and Summary

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The Estée Lauder Companies Inc. (EL)

Q1 2012 Earnings Call· Thu, Nov 3, 2011

$77.27

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The Estée Lauder Companies Inc. Q1 2012 Earnings Call Key Takeaways

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The Estée Lauder Companies Inc. Q1 2012 Earnings Call Transcript

Operator

Operator

Good day, everyone, and welcome to The Estée Lauder Companies Fiscal 2012 First Quarter Conference Call. Today's call is being recorded and webcast. For opening remarks and introductions, I would like to turn the call over to the Vice President of Investor Relations, Mr. Dennis D'Andrea. Please go ahead, sir.

Dennis D'Andrea

Management

Good morning, everyone. On today's call are Fabrizio Freda, President and Chief Executive Officer; Rick Kunes, Executive Vice President and Chief Financial Officer; and Lynne Greene, Global President of our Clinique, Origin and Ojon brands. Lynne will discuss the positioning and strategic progress at Clinique. Since many of our remarks today contain forward-looking statements, let me refer you to our press release and our reports filed with the SEC. There, you'll find factors that could cause actual results to differ materially from these forward-looking statements. You can also find a reconciliation between GAAP and non-GAAP results in our press release and on the Investor Relation section of our website. And I'll turn the call over to Fabrizio.

Fabrizio Freda

President

Thank you, Dennis. Good morning. I'm pleased you have joined us for our fiscal 2012 first quarter earning call. As we reported this morning, the strong sales and profit growth we have enjoyed throughout the last 2 years continued this quarter. We are particularly encouraged that our exceptional results were broad-based as the company achieved double-digit gains in every geography region, including the United States, our home market. We also reported double-digit growth in Skin Care, Makeup and Hair Care. And our science category showed solid growth. Overall, we outpaced our competition in prestige and mass and gained share in many of our important markets, such as China and Korea. Our sell-through has exceeded prestige growth in most of Europe and the Middle East. Financially, our operating margin expanded strongly and our underlying fundamentals remain robust. Our improved financial model leverages our sales growth for greater productivity. The outstanding 18% sales increase is even more remarkable given the economic uncertainty, stock market volatility and shaky consumer confidence in many parts of the world. We believe these results are a testament to our strategy, which is clearly working. We are strongly growing sales in existing doors around the world and, at the same time, increasing distribution, mainly in emerging markets. Our performance give us further confidence in the key tenets underlining our business model behind each of our strong brands to create fewer but highly innovative quality products, which are supported with focused and compelling advertising and marketing programs and a unique consumer shopping experience that delivers fantastic high-touch service globally. These principles will remain integral to our strategy. In a few minutes, Lynne will describe how well this model is working at Clinique. There are several factors, including certain positive macroeconomic trend, as well as internal improvements we have made…

Lynne Greene

President

Thank you, Fabrizio. Good morning, everyone. I've been with the Estée Lauder Companies for over 20 years, working in several brands, including Estée Lauder, Origins, La Mer and Jo Malone. I was thrilled to become the President of Clinique worldwide in 2006. Clinique, a brand introduced in 1968, was the first dermatologist-developed brand, heralding the innovative proposition of allergy-tested and 100% fragrance-free. At inception, Clinique democratized skin care, building on the promise that great skin can be created for every woman. Clinique is loved by women and men around the world. It is an iconic brand that appeals to consumers of all ages, with 61% of the business being done outside North America. In the United States, Clinique is not only #1 in Skin Care but #1 overall, including mass and prestige. A little known fact is that Clinique is also the #2 prestige makeup brand in the United States and, by the way, the #1 prestige liquid foundation brand sold around the world, selling almost 14 million units annually. Clinique is one of most trusted beauty brands in the world. This trust begins early, as Clinique is often the first prestige beauty brand used by a young consumer. It's no wonder then that Clinique has become the #1 skin care brand in Russia as well, with growing market share throughout Europe. The quick climbed to #1 illustrates the opportunities that exist across the globe in emerging markets. Over the last several years, we've elevated technology and innovation to build new desirability. True to our heritage, we view skin care through the lens of a dermatologist. In the process of doing that, we created a new skin care architecture for the brand called Dermatological Solutions, products that target very specific and unique concerns such as redness, acne and hyperpigmentation. This…

Richard W. Kunes

Management

Thank you, Lynne, and good morning, everyone. My discussions on the quarter and the outlook exclude restructuring and other charges, which were minimal. As Fabrizio said, we had terrific momentum coming into the quarter, following the substantial advertising and marketing investments we made in the June quarter. Even so, sales came in better than we anticipated. In local currency, sales rose 14%, about 2 points better than the midpoint of our guidance. Currency translation added 4 percentage points, resulting in reported sales growth of 18% to $2.48 billion. Net earnings for the quarter rose 45% to $281.5 million compared with $194.4 million in the prior year quarter and diluted EPS was $1.41 compared to $0.97. Importantly, growth was very broad-based, demonstrating the robust health of our business globally. All 3 regions, as well as our 2 largest product categories, rose double digits in constant currency. The strategically important Skin Care category continues to thrive. Sales rose 20% in local currency and grew double digits in every region. Our strategy of launching strong innovation, backed by compelling advertising and customized service, is fueling growth in the category. In Makeup, local currency sales rose 13%, driven by growth in our Makeup artist brands, Estée Lauder and Clinique. The Makeup category also grew double digits in every region. Our Fragrance business grew 3% excluding currency, driven by strength in the European region. The high end of the category performed well, with very strong double-digit growth on Tom Ford and Jo Malone. New launches from Estée Lauder, DKNY and Coach helped to offset declines in some existing fragrances. In Hair Care, sales rose 8%, reflecting global growth at Aveda and the expansion of Bumble and bumble at Sephora in the U.S. On a geographic basis, our sales in the Americas grew 10% in local…

Operator

Operator

[Operator Instructions] Our first question today comes from Caroline Levy with CLSA.

Caroline S. Levy - CLSA Asia-Pacific Markets, Research Division

Analyst · CLSA

I wonder if you could update us on how travel retail has looked to date, and forgive me if that was in the text. And then, if you could just talk about -- Lynne, it was great to hear the Clinique story. Is Asia where you wanted to be in terms of the foundation having built -- been built for growth? And what do you see as the biggest opportunities for Clinique in Asia? Love to hear that.

Fabrizio Freda

President

Okay, let me -- this is Fabrizio. Let me start from travel retail. Travel retail has been growing more than 30%, and the quarter specifically was 35%. Now this is coming from travel retail traffic around the world, growing about 6%. And we're growing much faster than that because of building market share and increasing conversion of travelers into shoppers. And also, I explained in other calls, thanks to the strong growth within travel retail or Skin Care and Makeup where other -- our portfolio brand is having particularly strong success. The other thing to say -- important to say on travel retail that there is obviously the majority of the increase come from Chinese consumers. So all our investment and success in China has also the effect of pushing our travel retail globally. Said this, we remain cautious on the volatility of travel retail, which obviously is subject more than our channels to whatever various natural disasters or sudden ups and downs. That's why we are prudent in the way we manage the channel also for the future. As far as the Clinique question, I'd like Lynne Greene to take this and answer to you.

Lynne Greene

President

First of all, let me say that in Asia, I think there's one very important thing to note, that in Japan, Clinique, in our distribution -- in our existing distribution is the #3 brand. As we expand the concept of Clinique throughout Asia, we have seen acceleration in that we have the launch of the 2 products, Laser Focus -- Repairwear Laser Focus and Derma White Brightening Essence, which is also having a very good effect on the business in Asia. We always have an eye with the Clinique brand of recruiting that younger consumer. And in these markets, the serum is both recruiting the younger consumer and the more mature consumers. So that's the foundation of the way we're building the business.

Operator

Operator

Our next question comes from the line of Nik Modi from UBS.

Nik Modi - UBS Investment Bank, Research Division

Analyst · Nik Modi from UBS

Two quick questions. Just wanted to follow up on Caroline's question on travel retail. Any sense on how much conversion is helping the business there? Just trying to get a sense. Obviously, say, 10% of consumers walk in to Duty Free buy but just curious how that conversion trend has been moving since you started all these new initiatives? And then the real question is, how sustainable do you think the U.S. department store businesses? I mean, I would bet the variance for most models, not everyone is really looking for double-digit growth in the U.S. business. Just curious how you think of it internally going forward.

Fabrizio Freda

President

So on travel retail, I don't have the number. In the sense, we do not have a recent research that measure a gain to conversion. I did mention, this 10% conversion was the standard we started from. We believe we are making big increases, and we will measure this again in some time from now. But -- so I cannot give you a precise answer but I can tell you it's working, and we are converting more and more consumers. And we are actively improving our effort there, meaning we are learning what works, what does not work and we are constantly improving our programs in that area. On the U.S., we frankly believe that our new model is pretty sustainable. I think that the new marketing model of the big brands of The Estée Lauder Company are supporting the growth of the prestige channel in general and department stores specifically in the U.S. Because on top of improving our in-store activities and selling better and more successfully with higher value from services and better products to the existing shoppers of department store, the new program where we have this amazing high-quality innovations supported by strong advertising is also bringing in new traffic to department store. And the source of this traffic is also mass. So we are actually really working on increasing traffic in prestige stores, strengths to our strong brands and innovation and then, supporting the service elements to this new traffic via amazing high-touch experiences. This model working -- I believe this model will continue to work. And I cannot answer the question, will be every quarter double-digit or not? But definitely, it will be a continuous sustainable growth.

Richard W. Kunes

Management

And we have pretty strong results. We mentioned 25% growth in online. And in some of our what we call specialty retailers as well, we have quite strong growth. So North America is doing fairly well.

Operator

Operator

Our next question comes from the line of Bill Schmitz with Deutsche Bank.

William Schmitz - Deutsche Bank AG, Research Division

Analyst · Bill Schmitz with Deutsche Bank

Have you ever looked at what the sources of your volume gains are? Because you're obviously growing at a multiple of the category.

Richard W. Kunes

Management

Yes. Yes, we -- and Fabrizio just mentioned that we believe we are taking business from mass for sure, and we believe we're gaining market share in the prestige arena as well on a global basis. So we are taking share from our direct competitors in prestige but also from the mass market.

Fabrizio Freda

President

And I want to add also, in emerging markets, specifically, there just -- there is a new middle class, which start buying this prestige product for the first time. So there's multiple source. They source from people they were not buying before. People that were buying only and exclusively in mass before from some of our prestige competitors. And again, this very different by category. We are successful in our oldest front in the area of Skin Care. In area of Makeup, we are doing good progress. Hair Care is just the beginning of a journey of creating a more -- a stronger hair care prestige category. And in Fragrances, with the new portfolio of the designers that we have a license that we believe we will further accelerate our growth in the high-end, which is as I say is the most promising and profitable of the Fragrance category.

William Schmitz - Deutsche Bank AG, Research Division

Analyst · Bill Schmitz with Deutsche Bank

Great. And then just one follow-up, if I could. Euro-funded clearance, I guess, have some pretty negative commentary about Europe and saw like a pretty dramatic slowdown, but it doesn't seem like you're seeing any of that. Could you just comment on that briefly? Obviously, to talk about competitors but I was curious why there's a disconnect on the commentary about the market?

Fabrizio Freda

President

Yes, I cannot comment on disconnect. I can comment what I see in Europe. And in Europe, there is indeed softening, meaning the total market is softening. However, the high end of the market is suffering less. And we, Estée Lauder Company brands, are growing much faster than the market. So we do see some softening but less of -- in the high end. But we are growing much, much better. In other words, let me give you the example of Italy. Italy, the overall market of prestige in Italy has been, in the quarter, minus 1%. We have been growing 7% in Italy. So it's about that our plans are working. And as I was commenting in my initial remarks, the new confirmation that, frankly, we are very proud of, that we are working -- we are growing very well in winning markets like travel retail and China where the market is growing. We are growing faster than the market. But now we are also winning big in soft markets like Italy, where the market is minus 1% and we are plus 7%. So we seem to be able, with our new model, to grow both in strong market and soft market. That makes the big difference.

Operator

Operator

Our next question comes from Chris Ferrara with Bank of America.

Christopher Ferrara - BofA Merrill Lynch, Research Division

Analyst · Bank of America

I guess as the opportunities shifts on the margin side to SG&A from cost of sales, where you had some pretty dramatic improvement over the last couple of years, I guess, it strikes me that even this quarter where your SG&A margin was down 130 basis points, your SG&A in dollars are still up 16% and currency is still a piece of that. But I guess, can you talk a little bit about, in absolute dollars, what you think about SG&A and where you think it can go over time?

Fabrizio Freda

President

Yes, let me first -- and I'll Rick comment on the specifics of the absolute number, but let me explain. As you say, the cost of goods, we're making a lot of improvements so gross margin was the majority of our improvement. SG&A will be an opportunity. But the dynamic within SG&A is very important. So we are reducing our overall costs, but we are increasing the investment in some specific area at the same time. So we are increasing investment in advertising and the advertising behind the biggest, strongest innovation. That's a big change and is driving the growth. We are increasing investment in modernizing the systems in our company that was needed, particularly to really exploit our global reach. And this will create more savings opportunity in the longer term, but in the short term is an extra cost. We are investing in building new capabilities, particularly in R&D, to fuel this great innovation and then we support with advertising and in digital and in consumer insight. Anything else is going down in cost. So there is -- SG&A as a total will give you some messages but the internal of the movement of SG&A is a very important area, I believe, behind our progress. I'd like now Rick to comment on the specific numbers.

Richard W. Kunes

Management

Sure. And we did, during the prepared remarks, Chris, talk a little bit about how our advertising, merchandising and sampling expense was up about 19%, 20 basis points. And that every other significant category was down about 230 basis points. And that ties in exactly with what Fabrizio was saying there. We came into the year and we mentioned to you that we had, in this year, a model that was based on pretty big -- one more year of big gross margin improvements, and that was in the operating expense area. We're making savings across the board in many areas, but we're reinvesting in some of the things that Fabrizio mentioned. And it's our sort of philosophy at the moment to while our business is going well, while we're growing our profitability, while our sales are growing terrifically, that now is the time to make some investments to build a sustainable model that will allow us to continue to drive top line growth but continue to drive efficiencies and build a platform and foundation for the future. So I think that -- I think we have a pretty solid business plan quite honestly. And I think it's being executed pretty well, and you see it in our the results.

Christopher Ferrara - BofA Merrill Lynch, Research Division

Analyst · Bank of America

And just, I guess, following up, specifically, if you take 2009 recessionary lows out of the equation, right, SG&A this year is probably still going to run around all-time highs as a percentage of sales. So I guess, can you give any color around how much of the strategic reinvestment you're making, which is obviously sizable? And I guess -- and I get that A&P is going to stay high and it should. But outside of that, how much of the strategic reinvestments are running above, say, a normalized run rate, right? And how much opportunity is there to get this back down? Because even if you look at the early 2000s, right, I mean you were talking about the number that looked more like 62%, 63%, not 65%, 66%.

Fabrizio Freda

President

Yes, let me again paint the full picture and give Richard the specific number. The picture is, out of what we are investing, the AP will remain high. However, over time, we are going now to learn also how to make our AP investment more efficient. We have a project internally that we are working on since 6 months, which is all focused on making more efficient A&P spending. We started increasing spending in areas that we know are working well that we have opportunity there. So that's one area. The second area is obviously all the investments in the modernization and systems of the company, when the change will be finished, we will have less of these costs and most importantly, we'll start yielding savings related to the utilization of the systems in a smarter way. And then in the area of R&D and consumer insights, once those new capability will be built, at least these costs will stop increasing. And so over time, the productivity of this investment will also improve.

Richard W. Kunes

Management

Yes. And Chris, you have to remember, there's probably 30 or so basis points of promotional spending that used to be in our cost of sales that shifted into operating expenses. So that's just a movement of the way our P&L is constructed. And the other thing to keep in mind is that we're expanding pretty aggressively retail stores. Retail stores have a very big gross margin, but they have higher operating expenses associated with them. And in operating income numbers, for the most part, our retails stores are equal to or better than the average of the company's. But that again is kind of a mathematical distortion of the percentage of sales numbers that's in there. But generally, for the year, you will see all operating expenses, including those 2 shifts that I just mentioned, other than advertising, merchandising and sampling, be more or less flat. And that the incremental change year-over-year would be mostly around the advertising, merchandising and sampling expense.

Operator

Operator

Our next question comes from the line of Alice Longley with Buckingham Research.

Alice Beebe Longley - Buckingham Research Group, Inc.

Analyst · Alice Longley with Buckingham Research

Questions, my first is on margins and what we should be modeling in for, I don't know, the next 3 years for your expansion into parts of the emerging markets where you're not as well as established as Asia? So for instance -- but I guess, most importantly, Latin America and India, is it fair to assume that your push into those areas might add one percentage point to grow top line but take 20 basis points out of operating margins incrementally every year as you try to build that up? Could you just sort of quantify the impact of those efforts?

Fabrizio Freda

President

No. Frankly, it's difficult to quantify the impact in a specific way because we need some flexibility in which emerging market we push. As I said, one of our strengths in this moment that we flexibly converge our resources to the winners and stop losing where we don't succeed much faster than we used to. So flexibility and agility are frankly our new strengths, so it's difficult to make a 5-year estimate of this kind of number. But overall, I can say, definitely, the emerging markets penetration will increase our top line substantially, but they will not dilute our margin. The way we're expanding in emerging markets is not dilutive to our margin except in maybe the year 1 or 2 of some new emerging markets. But when you look at the total of the emerging markets, the total will not be dilutive to our expansion year after year.

Alice Beebe Longley - Buckingham Research Group, Inc.

Analyst · Alice Longley with Buckingham Research

And my other question is about travel retail. Can you just give us an update as to what percentage of sales that's now generating? And then, could you break out where the travel retailers are now? Like, what percentage are actually in Asia, what percentage in Europe, what in the Americas?

Richard W. Kunes

Management

So travel retail is about 10% of our sales. As far as a geographic split, I think Europe is still the biggest area but it might have shifted in the last quarter or 2 to be fastest in Asia. So it's about 50%, I guess, in Asia and a smaller number in Europe. But I don't have the numbers off the top of my head, Alice, and Dennis can get those to you.

Fabrizio Freda

President

But overall, to be clear, we -- the world of travel retail for us is shifting toward Asia consumers. And as I was explaining, we will come back to you with the specific number for the quarter. But it shifted into Asian consumer and the key reason is that Skin Care and Makeup are the key request of Asian consumers. So the new consumer traveling or the growth of traveling consumer is coming mainly from consumers which are particularly passionate for Skin Care and Makeup where our portfolio is very strong in Asia.

Operator

Operator

Our next question comes from the line of David Wu from Telsey Advisory Group.

David Wu - Telsey Advisory Group LLC

Analyst · David Wu from Telsey Advisory Group

On Europe, again, you're obviously doing very well, taking considerable share there. How much of the growth is driven by higher sales from existing doors versus new distribution? And if you exclude door sales, are you still seeing strong momentum in local spending? Fabrizio, I know you mentioned Italy taking share there. It was up 7%, but I was wondering about some of the other countries.

Fabrizio Freda

President

So yes, we are doing well in Europe. We had a terrific quarter in the U.K., as I mentioned. Our business in emerging markets are Europe, Russia, Middle East are growing very well. Middle East is strong. Russia has retail level. We were growing 18% in the quarter. We are doing well in growing market share in the large majority of the market. The markets we see obviously, Greece is soft for us as well; Spain is relatively soft for us. But apart from those 2 markets, frankly, we see strong progress everywhere. Now where -- what is driving this progress? To be clear, progress ahead of the market? The market, overall, as I explained before, is softer but we are promising a building share in that market. Now what is driving it is mainly existing doors. Actually, it's mainly great innovation on our core brands, supported by advertising, which is creating growth in our existing doors. Then there is some growth with freestanding stores, which are obviously new doors, which is on top of that. This is for Continental Europe. In emerging Europe, like Middle East or Russia, obviously, there are also new doors to be added to that.

David Wu - Telsey Advisory Group LLC

Analyst · David Wu from Telsey Advisory Group

Excellent. And then just on as a follow-up, can you update us perhaps just on your distribution plans in Europe, where you are currently and which countries that you see have the most opportunity for further expansion?

Richard W. Kunes

Management

Frankly, in Europe, we are everywhere. So the countries where we see -- we will -- we believe U.K. will continue to be very important and strong for us. We believe that Continental Europe, we will continue to work to grow market share and presence. And the east part of Europe continue to be a great opportunity in terms of future growth. Middle East is a great opportunity we are focusing on. And then in our case, we consider part of the European organization also South Africa, Turkey, India, which are emerging markets and which we are putting a lot of attention for the future.

Operator

Operator

Our next question comes from the line of Mark Astrachan with Stifel, Nicolaus. Mark S. Astrachan - Stifel, Nicolaus & Co., Inc., Research Division: Is it fair to assume the emerging market growth will get better next quarter, assuming that Russia sort of normalizes from a sell and sell-through standpoint? I guess, you said that Brazil and mainland China growth was better than the overall 23% number that you gave in the first quarter. So I guess, first question, is that fair?

Fabrizio Freda

President

It's fair that Russia will normalize because it's fair that in Russia, retailing has been better than shipments in the first quarter and this -- we count on this normalizing in the next couple of quarters. For the rest of emerging markets, I would say, there is not a difference. They're pretty normal. Mark S. Astrachan - Stifel, Nicolaus & Co., Inc., Research Division: So it's Russia that explains that difference better in the quarter.

Fabrizio Freda

President

Yes. That is really Russia, yes. Mark S. Astrachan - Stifel, Nicolaus & Co., Inc., Research Division: Great. And shifting to the Fragrance business a bit. Given all these new partnerships, with an emphasis on designers, I'm just sort of curious when this results in more consistent sales and profit growth for the business? And more, just a bigger picture, how this all changes your thinking of that business going forward since it seems to be a bit of a shift from where it's been over the previous years?

Fabrizio Freda

President

Yes, the big strategic shifts -- first of all, the business is more profitable for us than it used to be. And we have become -- we have greatly creativity and good quality marketing. So at this point, we need to leverage the strengths in a better, more consistent way. So first of all, the new designers are on the high end of the market where there is more profitability and where there is more market in Europe travel retail and in the future, in Asia or in places like where we believe there a lot of opportunities. So we have better position to exploit the market where the market is more profitable and growing the fastest. Second, we have rationalized the way we manage our current business and we will -- we plan to continue to grow it accordingly to the development of each one of our designers.

Operator

Operator

Our next question comes from the line of Ali Dibadj with Sanford Bernstein. Ali Dibadj - Sanford C. Bernstein & Co., LLC., Research Division: I wanted to see if you guys could talk a little bit more about the income type of the consumer that's fueling your growth today versus what it was historically, showing the developed markets, with our view was brands like M-A-C and Aveda and Origins, which were just much more attainable were benefiting the company by having the aspirational consumer, kind of more middle income consumer trading up into those brands. But it sounds very much that that's a little bit different now. It sounds very much that you're planning to and are currently being driven much more by the high-end consumer, the more stable consumer. And so I wanted to get a little bit more understanding of that and maybe specifically, are you actually seeing less middle income trade up? You mentioned out of mass, people coming out of mass. But is that more of the luxury consumer, higher-income consumer who had traded down, who's coming back or is it really people are trading up? So any ideas about that currently and as you imagine your business going forward would be helpful.

Fabrizio Freda

President

Ali, that's a great question. Let me say, I think the answer is all of the above. In a sense that the beauty of Estée Lauder Companies strategy, I believe, is also its portfolio brand. We have 28 brands. These brands goes from the new Tom Ford, which is the high-end, with La Mer, Jo Malone and others, Bobbi Brown, et cetera, and the Clinique and M-A-C, which are at the entry price point of prestige for example and everything in the middle. So in reality, we are managing our portfolio to do all of the above and that's what give us the broad-based strengths that depending how the economy goes, by market, we can any way attract the consumer that in the moment is the consumer which is more active. And we have become a bit more sophisticated to be able to do that. So in this moment, what we see that the high-end consumer is pretty strong across the globe, even in Europe in this moment. So our high-end brands, like La Mer, I think are really attracting this consumer across. At the same time, our Clinique brand or our M-A-C are definitely converting consumers from mass into prestige in North America and in emerging markets, where many consumer at the middle class, which is emerging and get into this aspirational brands, most of the time will start from entry price of prestige and then trade up to the other brands over time when they can afford them. So our portfolio brand can trade up consumers from mass into, for example, M-A-C and Clinique, and then later into Lauder and then one day into Tom Ford, or address directly the consumer that today are affluent and want to start from the high end or that today and forever want to stay at the entry price of prestige. And this is very different by country. It's very different by moment, depending how the economy is, and we can tailor our efforts to this dynamic. I would like Lynne maybe to add a little bit of perspective on the role of Clinique in that portfolio strategy.

Lynne Greene

President

And I think, to add a perspective on Clinique, the best example and the most concrete information that we have is really the push to concept, which I've already spoken about, but we really started that in the United States. And you see a recruitment of a new consumer to the department store, and you see that new consumer is recruited from that. That is also a multicultural consumer. You see a 20% increase in that consumer coming to the prestige beauty or specifically coming to Clinique.

Operator

Operator

Our next question comes from the line of Connie Maneaty with BMO Capital Markets.

Zeke Kramer

Analyst · Connie Maneaty with BMO Capital Markets

It's actually Zeke Kramer for Connie. In the press release, you note that there's additional investment spending over the next 3 years to implement upgraded capabilities and continue the SAP rollout. And since this is beyond the timing of the existing restructuring plan, will the increased spending involve incremental restructuring charges or are they going to be absorbed in the income statement?

Richard W. Kunes

Management

Well, we don't see -- other than the program that we've already announced, we don't see any incremental restructuring cost in our future, certainly, over that 3-year time frame.

Zeke Kramer

Analyst · Connie Maneaty with BMO Capital Markets

Okay. And I guess, just what are the largest SAP projects for fiscal '12?

Richard W. Kunes

Management

Well, right now, we have for the most part, it's in our sales companies, so our sales and distribution companies. And we have a number about 8 or 9 affiliates going in group 2, which are going to go live in January. And we continue to roll out. We have 45 sales companies, and this is the second wave of them that we're doing. So we have a couple more waves to go.

Operator

Operator

We have time for one more question, please. Your last question comes from the line of Linda Bolton-Weiser with Caris. Linda Bolton-Weiser - Caris & Company, Inc., Research Division: I was just wondering a little bit more about Brazil. When Avon's significant stock declined and issues there and Avon has actually commented that they think the Brazilian beauty market is actually slower growth than it used to be. Can you comment on whether you would consider it at all important to have the direct selling capability to be able to grow in Brazil or are you happy with the opportunity you can have through your channels of distribution? And maybe, can you comment on how your fragrance launch went? I think you launched a fragrance in partnership with another direct seller. And also, can you tell us how many of your own stores that you currently have in Brazil and maybe what the plans are for growing the number of stores this fiscal year in Brazil?

Fabrizio Freda

President

Yes, very briefly. So the answer is, we are developing in Brazil with a very specific strategy, which is, however, different by brand. And so yes, our launch of fragrance with a partner in that area was successful -- is successful, and we're doing well there. But we do not think to enter door-to-door, so that's not our strategy. We will enter Brazil with our retailing approach. The majority of our brands will enter Brazil with retailing store, meaning freestanding stores. That's the main strategy, plus specialty distribution, which is present in Brazil. And more specialty distribution could be building in Brazil in the next years, and we will go along with it. Now our 2 main brands in our Brazil plan of expansion are M-A-C and Clinique. That's why I'd like Lynne maybe to say a few words from a Clinique point of view.

Lynne Greene

President

And we are working very aggressively on the plan for Brazil. We have 2 freestanding stores in Brazil right now. And I would like to add that one of the significant opportunities that we believe exists in Brazil is also online. So along with the freestanding store strategy, we're looking at online and looking at the different aspects of that to build the business.

Operator

Operator

That concludes today's question-and-answer session. If you were unable to join the entire call, a playback will be available at 1 p.m. Eastern Time today through November 17. To hear a recording of the call, please dial (855) 859-2056, passcode number 21162779. That concludes today's Estée Lauder conference call. I would like to thank you all for your participation and wish you all a good day.