Vik Verma
Analyst · Craig-Hallum. Your line is now open
Thank you, George, I mean this is something, I mean we've been hinting at and been working out for several years. Here is what we realized our, you've had you know our customers helped us realize, so we should give them the credit we can't take it, but if you are talking about an enterprise today, the one thing that every person that is an employee of the enterprise has, is typically a mobile phone, and one of the biggest things that we provide is you can have an app on the mobile phone, which where the company provided phone number is resident which gives them access to the company's directory, as well as any relevant CRM and ERP system. What that tells you is; we are at the nexus, so think about a global company, every real time interaction, every outbound call, every inbound call, every text message, every video conference, along with the relevant CRM or back office system or LinkedIn or whatever context; is available to us, how valuable is that, increasingly we are seeing that over time we will become more and more focused on the specialty apps, I mean the one that we just talked about for sales force analytics, it's quite fascinating, it takes away, I mean anytime a sales person calls a prospect, it immediately update salesforce.com on whether how long the call was, who was called, whether it was a commit, a pipeline or best case category, and all the information is entered automatically and this person can be on their cell phone, they don't even have to log it to sales force in order to do, that when they log in the information is automatically updated. So increasingly we see that as becoming more and more critical, because we literally out the hub any type of real time communication, more and more I think you'll start to us leading with those apps, it's early days, we have released the first two or three of those type of apps, we released analytics 1.0 about a year ago, which gave our customers a chance to play with stuff, and candidly this is what they suggested we kept hearing from our customers, hey, if you can take our sales team and tell me on a daily basis which of my sales people, how long of my sales people on the phone? Who they're calling? When they're calling? This person that they're claiming that they're going to commit and close this quarter, when was the last time they called them, at the same time is that person that they have talking to, to trying to close the deal this quarter, calling support because unhappy about something. We want that integrated view so it's a dashboard that can become in every day and look at and help prioritize our activity. So we basically pilot did initially with sales force, we then start a beta tested several customers and we're releasing it to customers this quarter. And that one will be in the $75 per seat. Again, we are evolving the company to be able to sell more and more of these high end value added applications, and the communications increasingly will become the drive along, so it'll take two, three and four years, but increasingly we see communication is tightly integrated with these kind of capabilities, because if you think about it, who has that, how valuable is information about every person that called into your company? It lets you then HR application if suddenly a lot of competitors are calling into approach your employees, and you can kind of track that down, they can be directed to the nearest police station or whatever else is relevant, am joking by the way on that one, but we have that ability today, but that kind of tells you how this whole market is going to evolve, because as I said all the data comes to us first.