James Tu
Analyst · AIGH Investment Partners. Please proceed with your question.
Yes, the – yes, we decided that the pre-order might not be, you know, the way to go because we are not delivering until January. And so, we actually are not focusing on the pre-ordering of the product. On the other hand, we have started selling to basically, you know, our customers – we’re introducing the products to our customers, channel partners and we are organizing – we've been organizing the – I would say, you know, for the company, major marketing campaign, starting in December for the consumer product. The consumer products so far has got pretty good responses based on our, you know, own surveys of, you know, context and all that. So – and we believe that, as we start launching in December, we'll get more concrete indication of the interest. This is why we have the soft launch in October just so that as a public traded company, we can start talking publicly about these products and we’ve got, so far, we’ve had pretty good feedback on the product. Obviously, people want to see the product and we're going to start shipping our samples in December, before the delivery in January. So, I would say in December, we'll get more concrete indication about the actual [indiscernible]. So far, based on our feedback we received, it’s shaping to be an exciting product. And the other thing to say is that you're talking about the difference between the commercial product and the residential product, so mUVe is the product – is the UV disinfection power. That product was designed for [homes and] commercial use for small offices, right, conference rooms, and all that and individual personal use at home, residential uses. The impact to our sales could be faster on the residential side, as you can imagine, right? You know we can reach out to the individual customers directly these days through social media and marketing campaigns, while the institutions will usually take a bit more time to make the decision. So, there's a chance that the product mUVe will have, you know, faster contributions to our sales than the other two products. And, obviously, we are so excited about the other two products and we will be [indiscernible] production samples in other two products in December. And our goal is to continue to expand our marketing efforts and expand our channel partnership networks. We realized that UV product while our existing lighting agencies and distributors and actual distributors are sure to sell that product, there are also specialty distributors that could carry the UV products that we’re expanding into.