James Tu
Analyst · H.C. Wainwright
Thanks, Tod. Good morning, everyone, and thank you for your participation in our second quarter 2019 earnings call. This is the first earnings call since Energy Focus started its re-launch back in April this year when I rejoined the company. And we're excited to share with you what we have been doing on the re-launch and why. While the transformation work undertaking will take some time to complete and is a work in progress, we believe we're on the path to be a leading LED lighting company when it comes to quality, innovation and brand trust. I understand that for those investors that have been with Energy Focus over the years and they'll stick with us, it's been quite a roller coaster and disappointing experience over the past few years. I'd like to thank you for your continuing support and patience with the company. I would not have come back to the company and invested my own money in arguably the toughest moment of this company's history if I don't believe its future. So I'm 100% aligned with you for the company now to comeback from almost failing, but also return to the point where we once again can make significant and positive financial, environmental and human impact as we have always set out to do when I first joined the company as Chairman and CEO in 2013. For those who are new to the company's story we don't promise an easy way out from here, but we surely will put forward our best efforts to build an exciting and different kind of LED lighting company that could reward not only shareholders, but also all the stakeholders involved, be it our customers, channel partners, suppliers or communities we operate in. We will also make sure we communicate our strategy and status in the most transparent and straightforward way as possible. For this call, I will focus mainly on the key goals we have established in transforming the company into the LED lighting industry leader we aspire to be, and our progress towards those goals. I will also share with you briefly our growth plan and our near-term outlook. Then Tod Nestor, our President and CFO, will review our financial results. We will then open up the call for questions. As you are aware of, every aspect of Energy Focus financial and operating performance has been in steady and accelerating decline since I left in early 2017, due to my disagreement with the Board at that time on our global market strategy. During the two years I was away, the company deviated from its customer-centric culture that has contributed to our impactful innovation and rapid growth over the preceding years. It has built an agency network in which no effective effort was made to educate or nurture our agencies, while alienating our most loyal and supportive customers. We also made no technological breakthrough or launched impactful new product, all the while spending millions of dollars in inventories that we could not sell. The result is that during the two year period, the company's sales dropped more than 50%. The company lost cumulative $20 million and the stock lost 85% of its market value. This scenario combined with my experience of growing the company sales from $2 million in 2013 to $64 million in 2015, and I believe what Energy Focus can and should be is why I returned to the company. 13D investor group, which invested $1.7 million in convertible debenture, to replace the leadership that includes senior executives and most of our Directors. Needless to say, it will be a waste of time to explain and discuss everything that went wrong or assign blame for the misfortune the company has experienced over the past two years. The key is what can be done going forward so that we can improve performance and achieve the vast potential in enterprise LED lighting, which Energy Focus has been leading the technological evolution of previously. In addition, after nearly a decade of commercialization, the adoption of LED lighting by public and private enterprises has just surpassed the 10% level and is right on the cusp of rapid expansion. Meanwhile, over the past two years, large incumbent lighting companies, such as GE, Philips and OSRAM have been sounding dramatic retreat from the market that seems to have been commoditized and focusing primarily on prices. Energy Focus has the potential to become an industry leader with its superior technology and product capability. Since 2007, Energy Focus has provided high-quality LED lighting to leading institutions with mission-critical facility such as the U.S. Navy, National Institute of Health, Cleveland Clinic, FedEx, Bridgestone Tires, University of Minnesota and numerous other government health care, education and Fortune 500 organizations. These customers have experienced the most reliable LED lighting technologies available, saving significant costs in energy as well as maintenance. We not only have an industry-leading 10-year warranty for our product, we also have more than 10 years of LED lighting history to support our promise. In addition, our Flicker-Free lamp also produce the most comfortable and healthy lighting available. And we believe over time, Flicker-Free should and will become standard feature of quality lighting. In other words, Energy Focus has distinct potential to become the industry's first choice of quality, innovation and Flicker-Free lighting. Now it's up to us to make it happen. Since April of this year when I rejoined the company, we've been moving swiftly to rebuild the company's foundation for future growth. Our overarching guiding principle for the re-launch plan is customer centricity. Making customers the center of our universe during the history of the company with exception of the past two years under the previous leadership had enabled us to develop impactful technologies and acquire marquee accounts by bidding out large incumbent lighting brands. We operate our business based on serving our customers the best we can and better than anyone else in the lighting industry. So with customer centricity in mind, beginning in the second quarter, we have been restructuring the company to accomplish the following key goals. Our first goal is achieving and maintaining streamlined sustainable and agile operation. We rationalized and flattened our organization by eliminating and consolidating processes and investments that will now lead into either gaining customers' trust on our brand or bringing customers a unique Energy Focus experience. Specifically, we reduced about 30% of our staff and implemented cost-control measures during Q2, demonstrated through 30% lower operating expenses in Q2 compared with Q1. We also consolidated our supply chain to lower product costs, almost across-the-board, better manage the tariff uncertainties going forward and leverage additional engineering resources through [tighter] [ph] partnership. We expect to see continuing improvements on our growth and operating margins on a quarterly basis going forward from the second half of 2019. Our second goal is effectively and constantly enlightening and educating our customers. As you well know, and as I have just mentioned, Energy Focus has an equal reliability, quality and innovation record started in 2007 in the LED lighting industry. This is the primary reason we're considered the gold standard of quality by our customers and channel partners, particularly as the industry is becoming extremely fragmented and struggling to find a leadership. The bottleneck has always lied in reaching out to more targeted customers and effectively convey our unique and superior value proposition that results in better environmental, financial and operational performances through LED lighting upgrades. To better educate our customers about our technologies and products, we started upgrading our engineering and training support infrastructure that are made available to all our trade partners as well as our own employees. We also make sure all our sales -- all of our sales and marketing activities are driven and evaluated by end customer understanding and acceptance of our product. We have received very positive feedback about this new direction of approach from our existing and prospective customers, which lead to more quoting activities and shorter lead times to orders in the sales process. And we expect our sales to start growing again in the fourth quarter of 2019. Our third goal is developing impactful and differentiated products and solutions based on LED lighting technology. With customer centricity as our guiding principle, we want to continue to create an industrial technology, products and solutions to best serve our customers current and immediate future needs. Energy Focus has always been leading the LED lighting in retrofit market in innovation, starting from our Navy Intellitube, our Type B tubular LEDs that eliminate florescent ballasts launched back in 2010. Our Flicker-Free lamp, our first-ever certified by the UL and our industrial Downlight T5 replacement lamp and RedCap. Our emergency backup battery integrated LED tube that we just received issue pattern during the second quarter of 2019. We want to reestablish and nurture this customer-centric innovation culture and continue to develop breakthrough and practical products and expand our offerings to our loyal customer base. Since the re-launch in the second quarter, we have seen -- we have been focusing on developing disruptive lighting and lighting control technologies that we expect to launch by the first quarter of 2020. We'll share further info as the products are ready for our customers. We do believe these products will make meaningful and substantial impact to both our brand awareness and financial performances beginning first quarter, first half of 2020. Our fourth organizational goal, most importantly is building the most talented and passionate workforce in the LED lighting industry. And you may know, lighting has been considered an industrial month end [ph] industry and LED lighting is broadly believed to be a fairly commoditized business. We hold a very different view. We believe that LED lighting, especially in the enterprise general lighting market we focus on is right on the cusp of rapid and massive adoption as there is nearly 10 years of incremental penetration and technological evolution. As mentioned previously, Energy Focus today singularly stands as the most consistent brand in product quality and performance with extremely low failure rates, innovative and impactful solutions and high customer loyalty. As we complete our current transformation and market continues to open up for us in the coming quarters and years, we will need to grow in a rapid pace while maintaining our technological edge, customer loyalty and sustainable operation. To do so, we will need to recruit, maintain and incentivize talented individuals that can continue to strengthen our company's culture and elevate the performances in every aspect of our operation. In addition to a number of our team members serving expanded or elevated roles in the company as we recently flattened our organization. We're fortunate to have Tod Nestor, our President and CFO, join us on July 1st. Since then, Tod has already made meaningful and substantial impact, not only on our financing, but also overall operations. Meanwhile, after the initial headcount reduction in the beginning of Q2, we've also started hiring and expanding our sales and engineering organization and our overall employee morale has also improved dramatically. In the end, the company's culture and people are the most important factor in attracting talent and everyday we strive to be the leading example for the people we like to attract. Obviously, these four key goals will take time to start creating significant financial impact. We do believe that as we continue to work towards these goals, which together form a flywheel of organizational and sales expansion forces, we will start seeing financial performance improvement first incrementally and on an accelerated basis. At this point, we expect third quarter sales to be in the proximity of our recent past quarters or around $3 million. And we believe that the company is on path to start growing from fourth quarter of 2019. Before the company achieves breakeven level, which we expect sometime during 2020, assuming no other strategic transaction, we plan to continue to fund the growth through our current inventory, improved growth and operating margins as well as additional capital raises. With a strong re-launch story and there are multiple parties interested in investing in the company to support our growth, therefore, we're optimistic that we will have needed resources to continue to execute our growth strategy and plans in the coming quarters. With that, I'll turn the call to Tod to review our second quarter financials and operations in more detail.