James Tu
Analyst · Oppenheimer. Please proceed with your question.
Sure. So as you know our primary vertical that we have been focusing on are government, military, health care, higher education and K-12, these are pretty much contributing most of our sales today, and it's still very, very early in penetration. If you look at, there are 5,000 hospitals across the country, there are about 5,000 colleges and universities across the country, there are 12,000 school districts across the country. They are very, very penetrated in LED lighting and I can -- you can go back to your kids and your grandkids and look at their schools, the hospitals just not LEDs, LED is still very much on the new construction side. On the retrofit side, it's very, very lowly penetrated. So we want to be able to [indiscernible] the partnership that we have achieved. I would say that one thing that is notably different today versus say three, four, five years ago when we first started out, was that in the past we have to sell against fluorescent lighting, and we have to sell against, because of our quality positioning, sell against the large incumbent brand and both these two major, I guess, barrier to getting new customers have been removed. Today, there is no doubt that every facility manager wants to do LED lighting, and we're also not being the GE and the Philips of the world. And they're not considered so-called the premium lighting anymore. Obviously, watching the whole industry, they have been -- all been bought out or retreated and much smaller today. So those we're focusing on the institutions that value quality and performance. I think we have a very good odd these days to actually turn a new prospect into a customer within a few months. If you look at that back in 2013, '14, '15, it takes us a year to two years to - from the initial introduction to get...