David Loechner
Analyst · Manav Patnaik with Barclays
Thank you, Phil, and good morning, everybody. Before I get started, I'd like to take a moment to thank all those people who helped us through our initial public offering, which culminated on the first day of trading on the New York Stock Exchange on April 28. That was result of many months of effort. The hard work of our employees and advisers and the loyal support of our customers and partners contributed to the success of our offering. And as a consequence, we were able to raise $159 million in net proceeds for the company. This capital injection allowed us to further reduce our leverage and gives us an even more flexibility to continue to pursue our M&A strategy.
Turning to today's call, I'd like to start by briefly reviewing the highlights of our first quarter performance. As we've already released initial first quarter results ahead of our debt refinancing earlier this month, I'll spend the majority of my time revealing the overall Emerald Expositions story, reiterating our growth strategy and providing some additional color on the full year guidance that we communicated in our press release earlier today. After that, Phil will review our Q1 financial results in more detail, and then we'll open up the call for questions.
So let me start by saying that I'm pleased with our first quarter results, where we delivered total revenue growth of 6% compared to Q1 2016, approximately half organic and half from acquisitions. Our adjusted EBITDA growth of just under 2% reflected this revenue growth, partially offset by higher sponsorship costs, new show launches, which are typically low or no margin in the first year, and slightly higher SG&A expenses, partly incurred in preparation for our IPO and ongoing future obligations as a public company.
Our best-performing shows in the quarter by revenues were the Kitchen & Bath Industry Show, International Pizza Expo, ISS Long Beach and the Sports Licensing and Tailgate Show. The winter additions of our largest shows, ASD and New York Now, both in our gift, home and general merchandise sector, were flat in revenues, and this is in line with our expectations.
The financial performance of our GlobalShop trade show in the design and construction sector was below expectations despite being well supported and with attendance modestly higher than the prior year show. GlobalShop is moving in 2018 to Chicago, where we have successfully hosted the show many times in the past.
Across the portfolio, our renewal rate for trade show booth space was in line with historic levels and slightly higher than the first quarter of 2016. We believe this metric reflects the strength of our portfolio of events and the important role they play in the exhibitors' businesses.
We also launched 2 new shows in the period, an East Coast Active Collective event and a hybrid B2B, B2C event, both held in New York City. The former event, the larger of the 2, was really very successful, and we expect to deliver further growth in 2018. The smaller show was not as successful. And we do not plan to repeat the show again next year.
Several of our 2016 acquired shows staged in the first quarter, most notably the National Pavement Expo, the American Craft Retailers Expo and the West Coast Swim and Active Collective shows, we are very pleased with the results and expect to build on the success of these first shows under our ownership as we get to know these properties even better.
Importantly, all of these recently acquired shows grew revenues in 2017 relative to the levels they achieved prior to our purchase. At this point, I'd like to spend a few minutes reviewing Emerald Expositions’ story in more detail for those of you who are new to our company and did not have the opportunity to see our road show presentation.
So first let me talk about the size of the market we operate in. The U.S. B2B trade show market was estimated to be in excess of $13 billion in revenue in 2016, with a projected compound annual growth rate of 4% to 5% from 2016 through 2020. Importantly, trade shows are a critical forum for both exhibiting businesses and attendees, as these events bring efficiency to the buying and selling activities in a given market. For exhibitors, trade shows represent an important venue to introduce new products, sell their products, generate sales leads and build brand mindshare. Additionally, exhibitors incorporate their industry trade shows into their annual marketing plans, resulting in a high rate of repeat participation year-after-year.
For attendees, trade shows allow them to meet existing new suppliers, to buy products and services, to learn more about current trends and generally network within their industry. Of note, more than 80% of attendees that come to events are decision makers with buying power.
Within this large and important industry, Emerald Expositions is the largest B2B trade show company in the U.S., with a diverse portfolio of leading shows. In fact, 31 of Emerald's trade shows were ranked in the top 250 U.S. shows in 2016, and almost all of our shows are #1 in their category. This is important because industry-leading shows enjoy a strong network effect that attracts the greatest number and the best quality of exhibitors and attendees in the marketplace.
The must-attend nature of our portfolio of shows is evidenced by our strong annual renewal rate for booth space, which has consistently been in the low to mid-80% range, above the industry average. The trade show model -- the trade show's business model also has attractive financial characteristics, including strong forward revenue visibility due to booth space, which is comprises approximately 3/4 of our revenue. And this booth space sold in advance of when a given event stages. EBITDA margins that have been consistently in the mid-40% range. Negative working capital and low CapEx requirements consistently less than 1%. Our strong free cash flow conversion provides us with opportunities for expansion through M&A, for debt paydown and for returns of capital to our stakeholders.
I'd now like to make a few comments on our growth strategy, which consist of both organic and acquisition-based growth opportunities. Our organic growth strategy is focused on 3 simple prongs. First, we'll grow our existing industry-leading shows through a combination of moderate price increases over time and modest volume growth. Volume growth will come from improving the ROI for exhibitors, adding new categories to our existing shows, cross-leveraging customer relationships across our current portfolio and attracting more international exhibitors to our shows. Second, we plan to launch new shows each year, primarily in our existing sectors. In 2016, we launched 4 shows, and all 4 of those shows are repeating again in 2017. As I noted earlier, we've launched 2 shows so far in '17, and we plan to launch 2 or 3 more over the course of this year. A third organic growth component over the medium to longer term will be to explore international expansion opportunities where those make good sense for our portfolio.
The other key avenue for growth is utilizing our leading position and strong reputation in the U.S. to continue to consolidate what's an extremely fragmented trade show industry through M&A. We believe this is a significant important long-term growth driver for our company, and I'd like to take the time to highlight a few key points of our M&A strategy. Currently, there is over 9,000 B2B trade shows held annually in the U.S., with relatively few natural buyers. Of note, more than 2/3 of the shows that we purchased over the last 3 years, we were the only bidder. We believe this is largely a consequence of our relationships and our reputation in the market as a strong and respected operator and trusted stewards of the events post acquisition.
Within this large market, we look for trade shows that are well established and important in their industry sectors. We want businesses with good margins that present the opportunity for growth enhancement and operational improvement under Emerald's ownership. We're generally not looking for fixer-uppers here. Of the 9,000 or more trade shows that take place in the U.S. annually, we believe there are hundreds that match our acquisition criteria. In March, we brought on board within Emerald an experienced EVP of Corporate Development to build our internal capacity and capabilities and to help us pursue this M&A growth strategy.
So far this year, we've closed 3 acquisitions: the Custom Electronics Design & Installation Association's annual CEDIA Expo, InterDrone and the SnowSports Industries Association's Annual SIA Snow, which was announced last evening. CEDIA Expo is the leading show for the residential home technology industry, while InterDrone is the leading commercial drone show in the U.S. The total purchase consideration of these 3 acquisitions was approximately $60 million, and the average purchase price multiple was consistent with what we've achieved in prior acquisitions. All 3 transactions were structured as asset-purchase deals, and 2 of the 3 shows were acquired from trade associations and in all 3 cases were private sales and not public auctions. Please note that only the first 2 acquired shows will take place in 2017 under our ownership, and their expected performance is reflected in our guidance for the year.
Looking forward, we have an active pipeline of acquisition opportunities in various stages of discussion, including both independently owned and trade association-owned shows that we will continue to pursue aggressively. Before I hand over the call to Phil, I'd like to make a few remarks concerning the full year organic revenue growth guidance we provided on our first quarter results press release this morning. Our estimated range for full year organic revenue growth of 0% to 2% reflects good growth in many of our brands, some relative flatness in some other brands and several very specific issues related to a few of our shows that are constraining this year's overall organic growth.
For 3 shows in particular, Outdoor Retailer Summer, New York Now Summer and Interbike, there are unique issues affecting 2017 shows that are almost entirely unrelated to the underlying strength of the shows, and unfortunately, all 3 are impacting the performance in a single year. Just to put these effects into context, if these 3 shows, which have been steady growers in aggregate, were projected to even be flat in revenues in 2017, our guidance range for 2017 organic growth would be 2% to 4%.
While normally we don't plan on giving individual show guidance or metrics, on this occasion, I'd like to briefly explain the issues affecting these major shows. First, as you have may seen reported widely in the press, certain conservation groups and outdoor industry companies are in serious conflict with the Utah Governor concerning the designation of certain federal lands in the state. Unfortunately, our Outdoor Retailer Summer Show that stages in Salt Lake City, Utah, has been affected by this controversy, and a number of high-profile exhibitors and attendees have decided to boycott the show in protest the Utah Governor's position. This is important to note that the protest has nothing to do with the event itself, which is being used as a visible medium for protesting companies for -- protesting companies to exhibit their displeasure with the state's environmental policies.
Although we have enjoyed a good relationship with Salt Lake City and it having been an attractive venue for the show for many years, we're finalizing plans to relocate the shows to another host city in a different state. Despite efforts made by our Outdoor Retailer team to mitigate the effect of the political situation, over recent weeks, it has become clear that the adverse impact on the revenues of the summer 2017 show will likely be more than we originally anticipated, with revenues of our Outdoor Retailer Summer event now projected to decline by high single-digit percentage versus last year. This entire issue is transitional and unrelated to the underlying strength of the show itself, and we expense -- we expect to bounce back in 2018 when the show moves out of Utah and evolves into a 3-show model helped by the acquisition of the SIA show, as the outdoor industry consolidates around the 3-show format all owned by Emerald.
Second, while we expect to have a strong sold-out show of all available space for our New York Now Home and Gift Show in the summer, it's become evident over the last several weeks, as our New York Now team has been working to maximize the salable space, that actual available capacity will be modestly lower than we had originally planned due to the construction activity at the Javits Convention Center. That said, there should be no further adverse capacity impact over the remainder of the construction cycle, and we expect the renovation of the Javits Center will deliver benefits to us longer term.
Further, I'd like to talk about our Interbike show, which is the leading show for the North American bicycle show. We saw some early signs of softness in the show cycle and also an expressed desire from some exhibitors and attendees to move away from Las Vegas. As a result, we conducted an RFP process to move the show, and soon we'll announce a new venue starting in 2018. In the meantime, the outlook for the 2017 show has continued to weaken due to an extremely poor sell-through trends in the bicycle end market. Industry data for the first calendar quarter showed bike shipments down 15% in units, reflecting an oversupply of bikes in the channel. This is due unusually wet and cold first quarter across the U.S. We're seeing an impact of these industry factors on the show and now expect these revenues to decline in the double digits this year. Interbike continues to be the key event for this industry, and its performance is primarily driven by demand trends for products in the end market it serves. With the benefit of a new venue next year, combined with improved industry sales, we expect the show to strengthen going forward.
There's one other show in the portfolio I'd like to specifically mention and that's ASD show, our largest franchise with 2 shows a year, each comprising 9 individual major categories at each event, serving a variety of value-priced merchandise end markets. Over the last 2 years, we've invested in marketing spending to increase buyer attendance and also added resources to our sales team, including senior leadership. We have recently introduced the Salesforce CRM and marketing automation tools to enhance our sales team's productivity. And there are many things about the show that improved over time. Attendance has increased year-over-year in each of the last 5 shows, and importantly, we've seen consistent increases in the number of exhibiting companies.
Our ASD Winter show, which is included in our Q1 financials, was flat in revenues, and we were expecting to see mid-single-digit percentage growth from the summer show. However, given our pacing as of the end of May, we're now projecting the summer event to be broadly flat to slightly up versus 2016. We plan to reallocate and shift some of the internal resources towards faster, new exhibitor acquisition and new category expansion to drive improved growth in 2018.
On the other side of the ledger this year, we will see strong year-over-year revenue growth in a large number of our shows as well as every single one of the tuck-in shows that we've completed over the last 3 years.
I'd like to now turn the call back over to Phil for a review of our financial results. Phil?