Randall White
Analyst · Paul Carter with Adaptable Capital Management
Okay, thank you. This is the first time I've done this, I'll hope it goes well. Welcome to our first quarterly shareholders' call. I think I'll start off by giving you the structure of the Company. This is a publicly traded Company. We were original members of -- original forming members of NASDAQ when NASDAQ was formed. We have 2 divisions in the Company. We have a direct selling division called Usborne Books & More where we have the independent consultants selling to -- directly to the marketplace. We have a retail division where we sell to retail stores, toy stores, bookstores, museum stores, etc. We have around 5,000 stores that we currently sell to, Barnes & Noble being our largest single customer. The products that we sell primarily come from Usborne Publishing in England. We've been together since 1978, I think the original contract -- pretty unusual for 2 people -- 2 companies to stay together that long. Just returned from England, we had a nice visit with Peter Usborne. So they supply the bulk of our products. And about 8 years ago, we bought a company, Kane Miller, which is primarily fiction -- nonfiction titles that's -- was the supplemental to the Usborne line.
So to give you a little idea about the products, imagine the most beautiful color illustrated book you've ever seen and then imagine if there are no words on the page. So what Usborne does is create the products and the first print run, maybe they'll do a 50,000-copy print run with no words on the page. Then they'll -- they've already taken our order for maybe 15,000, they'll run it back through the press and overprint 15,000 words in English. They then can run other copies. They have the ability to print in over 100 languages, so a very unique concept that Usborne has created, which allows us to spread the cost of color production over a much larger print run, which allows us to have a less -- more of a practical, cheaper, less expensive products -- certainly not cheaper, the best in the world. Usborne has also been named the Publisher of the Year and Children's Publisher of the Year in England. So we feel like we have the absolute best products in the world at our disposal with a long-standing contract. Eight years ago we bought Kane Miller, it's a small company and has since moved -- it has grown significantly since we bought them, and now represent about 28% of our sales volume.
Our Company is -- I have to say is completely different from 2 years ago. I've been here 35 years, and I think I am a 34-year overnight success here. From 2 years ago, the sales growth has been spectacular. We recorded 35 million in sales 2 years ago; the past year, 65 million; this year, we will finish up around 110 million. And the growth continues. I'm not going to throw out any large numbers here to make everybody nervous, but the growth is continuing at least on that pace, if not better.
The growth -- the primary growth is coming from the UBAM division, it's a direct-selling organization with independent reps all over the country. A year ago we had 7,000 reps, and now we have around 28,000. The -- this growth has presented significant challenges. Over 2 years ago, we began to see this sales growth and we realized we needed a new software platform to handle this growth in the direct sales division. And we reviewed -- did an extensive search of companies and reviewed several vendors who supply the direct selling industry. The decision was made to go with a veteran company in the industry that was ranked in the top 5 of software suppliers in the direct-selling industry. While they have a basic package, many modifications were necessary to meet the unique nature of our needs. For example, we have 5 distinct marketing programs in our division. You can have a home party with them; you can have a Facebook party, which is a -- which is kind of a virtual home party on the Internet; we also have school book fairs; we have a reading and singing program and a fundraising program; each with a different compensation for the reps. The software has never really fulfilled the promised results that they promised us since it was being implemented in September 1. And to give them a little credit, no other direct selling company in the industry has 5 distinct markets that they try to hit. So it was very difficult for them and unfortunately it didn't work and we had a real struggle computing the income for our sales reps. And when you can't pay people right, not very much good happens after that. So we've struggled for quite some time in implementing the program as it should have been. So the decision was made just recently, very recently. We keep thinking it's going to work. We keep thinking because the [indiscernible] they try -- they tried. And they -- everything we sent them, they fixed, but more keep cropping up, and so we had no choice but to roll back to our old system.
Now you'd think: well, why could you roll back to that? Well, the software worked, but it was on -- when we decided to roll back, we had to significantly enhance what we were doing here. And I am already getting out of my element here, but we had to add new servers and capacity. We have, what would you say, overage capacity that was at a separate location. That location has now been transferred across the street from us not that, that really matters, but we feel like that we now have the capacity to handle the revenue that's coming in and all aspects of it. We will enhance our original software significantly when we do this rollback.
Failure of this program, though, was really instrumental in significant problems for us in the fall. In customer service, we had many issues when -- because of the program. We -- honestly, we lost several consultants and customers and in-team leaders over this -- the issues that we faced. But in spite of that, we still experienced explosive growth. I don't know, we tried to kill them, but they wouldn't allow it. It's -- we certainly don't take that for granted, but the issues were insurmountable. Just to give you an example, 2 -- how much this Company has changed, 2 years ago, if we come in on Monday and had 1,500 orders, we're going, wow, what are we going to do with 1,500 orders? Well, this fall, when we announced that December 5 would be about the last time you could place an order for us and get it to us by Christmas -- and get it to the customer by Christmas, we got 90,000 orders. So at that time, we had over 110,000 orders to fill. And here it is, 1st of December, and our capacity at that time was around 8,500 to 9,000 orders. Well, we did everything we could, including myself and my grandkids, all the family, everybody pitched in. I think I was here 50 straight days, trying to get these things out the door. Finally got down to the overnight [indiscernible] to give to -- for customer order service. And after 9,000 on Tuesday before Christmas, UPS said, that is it, no more from you guys. So we just had to accept the fact that we had failures in our service and do the best to move ahead.
I answered a lot of customer service calls and I got the most irate ones, and I kind of liked that because when you have someone who calls customer service and waits on hold for 2 hours and wants to talk to somebody and they get me, that's a terrific call because what they're telling you is they are so angry they can't get our products. That's really something that I think that we can deal with and generally I could talk them down off the wall before I get off the phone. But we had significant failures in customer service. But again, it hasn't impeded our growth at all. It did cause additional expense, additional labor. I was looking about payroll records, that every week, we'd -- every 2-week period, we would have 500 hours of overtime, none of which helped our profitability, as you might imagine. We added -- we quadrupled our customer service just to answer the calls about where is my order. People are kind of the spoiled today; they want to punch a button and have a drone deliver it on their door in about 30 minutes. Well, that wasn't us. But I will tell you that we have improved that significantly. What this caused was, and the -- an item on the balance sheet called deferred revenue. What deferred revenue is, our orders from the UBAM division come in prepaid. They're paid when they submit the order. They submit the money with them. Well, when you can't ship them at the end of November 30, even though the order is in hand and paid for, you cannot count it as revenue, it's called deferred revenue. And we had $8 million in deferred revenue. So today, I will tell you that every order that we have in this building has been shipped as of yesterday with the exception of any possible problem orders through customer service or some other unique situation. But other than that, we're totally caught up, which means deferred revenue is gone. So that issue on the balance sheet of deferred revenue, which causes other compliance issues, is gone.
The explosive growth caused a significant shift in everything we do in this company, everything. A year ago, we -- well 2 years ago, we started planning on this. And so a year ago, we completed the purchase of a new building, it's called the Hilti complex. It's an amazing complex, 40 acres with a little over 400,000 square foot building. Hilti Corporation sold it to us and then they leased back their office space, around 185,000 square feet, which left us somewhere around 215,000 for offices and warehouse. And we just moved from 103,000 square feet, so it more than doubled our capacity and facility. We thought, boy, that's quite a big jump here and that should take care of us for a long time. We really didn't -- and so we intended to sell the building we were in, had an offer for it for $3 million. But by the time we really got operationally here, we realized we need that building too. So we kept it, which gives us now 300 and -- somewhere around 325,000 square feet of space. The old building is about 12 blocks from here, so it's not terrible, but it would be much better if it was on the same site. Now the nice part of the Hilti building is, when they leased it back, we bought the building for around $23.5 million, paid about $5 million down, only borrowed $18.4 million at that time. Their leaseback for 15 years was about equal to our mortgage payments. So basically, we moved into this building at almost a breakeven in cash flow because their lease payments equaled our mortgage. When we then put a mortgage on our building previously we held, it made our payments a little bit higher. But still, it's quite a interesting situation to buy a building and have the owners pay for it. And since the time that we've moved, Hilti Corporation has remodeled their offices, and I don't mean remodeled, they took it down to the bare studs in the walls and no ceilings, they replaced, completely renovated 3 stories, spent over $6 million. So I told the building manager that they [indiscernible], did you get approval for these leasehold improvements? And he just kind of smiled. And I told him, I said you made it so nice, I think I need to raise your rent. But here is a company that has now added basically $6 million to, I guess, the valuation of the building. It certainly didn't hurt it any.
During the past year, the growth, has just been staggering for us. And a lot of people think, well, why didn't you plan for it? Well we did, we thought we did. And every time we thought we were on top of it, it just kept being more and more orders come in. And during that period of time, we realized that we needed everything new in the company. And yet, when you go from 35 million to 100 -- over 100 million, you need new software. So we undertook the installation of 4 distinct, separate software programs. Pretty ambitious, I am sure. I'm not -- but we had to. What they were, were the software for the Books & More to handle the growth, it was -- hasn't worked out. We installed a picking system in a warehouse called pick-to-light. It's an electronic system that cuts down on errors and improves efficiency where for a person now you scan an order, a light lights up under the book to be shipped, it tells you how many. So that's a separate software system. We put in a complete warehouse management system. When you go from where you're shipping 7 million books to 20 million in 1 year, it -- you have to have a lot more technology. And then we also installed a new financial software. We outgrew the one we had, so now we've got 4 major programs that we're trying to implement and coordinate with each other and it's been challenging. But we have -- so far, we're moving ahead with it and feel like we're heading in the right direction in all these situations.
The warehouse is -- has significant enhancements, and we use UPS, primarily, for our distribution. And they have been an incredible supportive partner for the company. There's someone here from UPS every week. And in the fall, they sent their 2 top system engineers, I don't know what they call themselves, but it's their top people who come in and evaluate the efficiency of an operation. And they spent the entire week here, and UPS told me they normally charge -- they would have charged $50,000 for that week, but they comped that to us because they were so involved. We're the largest shipper in Oklahoma, so I do pay them a lot of money. But they have a very vested interest in our company. They -- that in -- that technology is being implemented daily. When I was in London last week and I got a call and implemented some new techniques about just the way we ship the products and pack them. So it's a constant battle to keep up with the latest technology, but we do have a lot of help and -- from industry experts as well as UPS to provide us the proper equipment that we think can handle the growth that's coming.
We also have new warehouse management. I know people who think, my gosh, why don't you bring somebody in? Well, we did, and basically revamped the warehouse management. We're very happy with them now. We've implemented new training. You might be surprised, it doesn't seem very hard to pick a book off a shelf and put it in the box, but this is Oklahoma, so I don't know if I need to tell you more about that. So the -- we have implemented training. And also -- and the training is to talk to them about the culture of the company. We try to let the people in the warehouse, yes, they're just -- they -- maybe they think that it's warehouse workers, but we're involved in a wonderful company here that provides -- improves literacy in the nation. We have the best, finest children's books in the world, and getting these in the hands of children is our mission. And when you get the people in the warehouse to understand that, understand that if they ship it wrong to the wrong person, that it's causing the company a problem and with our profitability. So we're really pleased with the fact that they're listening and think, wow, we didn't even know what -- where these books went. So that's been a really nice enhancement just in the last 3 weeks because when it slowed down a little bit right after Christmas, we were able to do some training with all our employees. And we feel like that's providing significant operating improvement in efficiencies.
And again, we're putting in new technology. We found a way to cut out a few people, technology wise; picking, checking, packing; and we tested it last week, and it worked. And so it's involved with a -- via sort of an iPad-type device with a scanner where the packer will scan each book barcode, so you know you have the right order. And then they scan the barcode again, it prints out the label. They put it on and then ship it. So it seems to be significantly improvement over what we were doing. And so since they decided that worked, UPS is now providing us with 20 stations equipped with that equipment. So very happy with that, they've been such a help as well as other industry experts.
A little bit about our financial structure. We have a building mortgage that I mentioned, we paid $23.5 million to Hilti for the building, except we didn't -- we used some of our own cash flow. And then we have a $3 million building. The current balance that we have in debt right now for the mortgage is under 21 million. So if you think of the $6 million upgrades, we have approximately $30 million worth of value here with a mortgage under $21 million. We also have $34 million in inventory, which is up from $17 million a year ago. You might think, why do you need that much inventory? Well, you have about a 4-month's lead time. If you actually run out of a book before you notice it, which is not going to happen because we have fairly sophisticated programs to forecast the needs in inventory. But as best as it is, it's still a process of, you can imagine, driving down a mountain road at night in the rain with no lights looking out the back window because you don't know where you're going but you know where you've been. So that's what we deal with when trying to forecast inventory, but we've done a fairly good job. We have $34 million of that and about $4 million in receivables. Now the problem is, we're currently capped at $7 million in working capital. So we've had to generate the cash for this, and it's been somewhat restrictive. So looking out ahead, we must improve our capital structure, and we're currently looking at a secondary stock offering to boost capital. You really can't grow -- you really can't fund a growing company like this on bank debt. And I understand that, the bank understands it. I've never talked to a bank that's different. I know most of you probably realize, banks like a loan on receivables, not inventory. I get that. They wouldn't know what to do with 20 million books if they had to deal with it, and I get that. So we're looking, at the long range, how to improve capital structure and some of it has got to be on some equity, so we're looking at that.
And I would also like to address an issue we had in the financial statements in November -- as of November 30. We had 2 issues which caused a delay. One, we were out of compliance with the bank covenants in debt-to-equity, and that's because debt-to-equity, we have a ratio in there, and we were out of compliance. However, I would mention that if you look at our financial statement, in the debt-to-equity ratio, which was about 3.75%, and I think we had to be at 3.5% or something like that. There is $8 million in our debt which is deferred revenue. If you take that out, you reduce your -- if you don't have deferred revenue, which we don't have anymore because all the orders were shipped, our ratio comes down to about 3.25%, which -- now there are other issues involved with that, but that's one reality that by not having deferred revenue in there, it helps our debt-to-equity ratio. Another item I might point out is our -- the equity that's shown on the balance sheet is $14.5 million, there's also nearly $11 million of treasury stock. Now the net -- our actually equity is $25 million less the $11 million treasury stock, which could be considered an asset because that stock could be sold to provide equity capital, which we are -- talked to you about doing that in certain instances to increase our equity base. So we think the debt-to-equity out of compliance will be taken care of now. We think it will be in compliance, but I don't have any assurance of that. But that's what we think.
Another one was weakness in controls. And the weakness in controls came about from being flooded with orders and deferred revenue and then trying to reconcile that with the cash that came in and I -- with the new software. I take responsibility for it. Yes, it was a nightmare trying to process all those orders. We got them done. We still are having some issues from the software company in the direct sales to the new financial software. And there are still some reconciling items that are occurring now that we think will not happen when we roll back to our own system. So we're not totally out of the woods yet on the weakness in controls, debt to equity we'll see.
The outlook. I guess you guys want to know where we're going. We are one of the fastest growing companies in the industry. We've talked to the people who -- in the publishing industry, who said, my goodness, what are you guys doing? And also in the direct selling industry. I will tell you that our operating margins are being increased, by the way, because all of our major suppliers, the publishers and other suppliers that supply things like boxes, all the prices are going down with volume. And Usborne Publishing has been very helpful and supportive in those -- in the prices they charge us as well as other companies that supply us products who give us significant reductions for volume.
So the explosive growth is continuing and the challenges we face include improving operating efficiencies, which is happening as we speak. And the new training and the new technology, we feel like, will get us back to levels of operations about a year ago. In October -- a year ago October, we -- this growth was just beginning to happen, and we -- I think we had about a 9% pretax for that for October. And so that's what we shoot for. In a growing company like this, we'd like to have 8%, 9%, 10% pretax, not happening right now. But we feel like with things that we've implemented that the profitability will come back. The improved margins and the efficiencies we think will restore our growth and our profitability that -- so that the profits grow with sales, and that's been our challenge.
So with that, I think I've told you everything you would ever want to know about this company. I'm glad. I wish I could tell, if any of you guys were still awake out there on this call, but if you are, I'm certainly welcome to answer any questions that I possibly did not cover.