Minhong Yu
Analyst · Fan Liu from Goldman Sachs
Thank you. Thank you. Hello, everybody, and thank you for joining us. I'm happy that I'm on this call today. I have decided that I will join the earnings conference call occasionally, providing me the opportunity to update our investors and the supporters of important strategic initiatives and answer any questions you all may have.
As announced earlier today, the company has decided to promote Chenggang Zhou to the position of President, effective on January 5, 2016. At the same time, Louis Hsieh will step down as President, but he will remain on our Board of Directors and he will serve as a Nonexecutive Senior Adviser to our company. We would like to congratulate Chenggang on his new position as our President. He will focus on corporate strategy and oversee overall business development in China.
He has been with New Oriental for more than 15 years has brought to us with this deep understanding of education service industry. Actually, Chenggang Zhou was one of my high school classmates, and I understand him a lot. He has been with New Oriental for more than 15 years, first served as the Head of Shanghai School. Actually, he's the Founder of Shanghai School, and then he served as the Head of Beijing School. And after that, he served as Standing VP for all New Oriental Groups, and then he served as the CEO of [indiscernible] overseas study. He's a really smart guy and has been helping me for all these 15 years for New Oriental's operations. So we are confident that he will make a great contribution to our continuous success in the market.
In the meantime, I would like to thank Louis for all he has accomplished and the leadership he has provided during this important period of our business development in China. I am pretty sure Louis is listening this conference, and I really thank him for that for 10 years accompanying us for all these business decisions and the nice development of New Oriental in Chinese education areas. As our Chief Financial Officer, he led us through a very successful IPO on the New York Stock Exchange in 2006, and then he took on the role as President since 19 -- since 2009 to help us grow our business. Going forward, Louis will remain on the board and will serve as the Senior Adviser to New Oriental and also to me. We thank Louis for his decade-long contribution to the company, and I wish him all the best.
I'm also very happy to be here today specifically because we had a very strong first quarter, which is a strong reflection of our ability to continuously meet our promises to students and the customers by delivering products and services of the highest quality. Also, it has been a year since we embarked on the new strategy of Optimize the Market, switching our focus to balancing between top line and the bottom line growth, as well as furthering our integrated ecosystem and the pushing forward into the online space. Building out our O2O programs, we have had great success with this strategy, and our results today are a testament to this. As you can see, our hard work being factored in this strategy is paying off.
So to give you just a couple of high-level numbers. We opened 2 new schools in the cities of Wenzhou and Quanzhou, where we see the most potential. Also, our U-Can Visible Program Teaching System is now being used in 52 cities across China, and our newly revamped POP Kids program continues to receive positive market feedback. This is a very encouraging signal, and it provides that -- it proves that we made the right decision to push so much effort -- to put so much effort into establishing the O2O ecosystem, which was still a very new concept in China not too long ago, and now our new products are helping hundreds and thousands of Chinese students to progress much more quickly and effectively and efficiently. Above all, we hope to create an enjoyable learning experience for the younger generation.
Before I go into the details for the first quarter, I would also like to say a few words about the surrounding economic environment in China, which has, of course, had a great deal of attention domestically and abroad. I would like to point out that the softening Chinese economy is actually contributing a bit to our ongoing business recovery, which is probably the opposite of what people would normally expect. Here is what you have to understand about Chinese parents. When the economy is slowing down, they tend to enter into protection and the preparation mode, meaning children will be facing a lot of competition in a few years, be it for the college entrance examination or for a job interview, so he or she needs to be more equipped to tackle those challenges. Better education is what parents immediately think of, and this is where New Oriental comes in. With this rallied as a benefiting factor, we're contributing to work harder to create the best cost solutions for our students and teachers.
I would like to add another word that the Chinese parents have the habit of saving money for their kid for almost 18 years. So no matter the economy's going up or going down, it is not going to matter. So parents would like to pay the full tuition or full money for their kid's future. So that's why that in New Oriental, it doesn't matter whether the economy is going down or up. Parents will still pay money for their kid's education, no matter what happens in China.
The habits of Chinese parents is to save money for their kids. It's not like the United States' parents. They use -- they rent money from the bank. So it's totally different. So in addition, with the economic slowdown and the turbulence in China stock market, we do not expect as much wage inflation in the near future, as private equity reduces the pace for the investments in online education stocks, which is also a good news for us because if the investments in online education slows down, that means we have more time and more chances to find new opportunities in education areas. So we -- by saying this, we expect also better retention of our school help, teachers and other staff because they do not have much opportunities outside already. So New Oriental is still the best brand name in China.
Now let's look in the details, in some details at our quarterly performance, the first quarter of 2016. During the first quarter, we saw an ongoing recovery in both top line and the bottom line, with a healthy operating margin of 28.3%. Revenue was up 16.4% year-over-year to USD 458.5 million and were mainly driven by the enrollments in recovery, which increased 13.8% year-over-year to more than 1 million.
As Stephen mentioned last quarter, we are narrowing the scope of our royalty program. So the impact on our revenue in the first quarter was minimal, and we would expect the same for the upcoming quarters as well. Our key revenue driver, the K-12, all subjects after-school tutoring business, continued to excel, and very excitedly, our newly revamped POP Kids program recorded a gross revenue increase of more than 30%. This is a remarkable improvement from the single-digit growth over the past 2 quarters, and we consider this a big achievement since it revamped a year ago. With the positive market feedback, we expected this growth trend to continue for the rest of fiscal 2016.
In terms of pricing, POP program balanced its ASP increase only -- by only 3% year-over-year, which is the lowest over the past years. On an apple-to-apple basis, which is GAAP revenue divided by total teaching hours, hourly blended ASP increased by 5% to 6%. Breaking it down on an hourly base, blended ASP for U-Can increased 5%, and ASP for overseas test preparation program increased about 5%. For our POP Kids, ASP increased about 7%, which is in line with our expectations as our priority at this stage is to get into the market and to take domination before raising our prices.
Moving on to performance across our individual business lines. Our K-12 all subjects after-school tutoring business saw gross revenue grow over 29% year-over-year for the first quarter and the enrolled growth, up more than 23%. U-Can middle and high school all subjects after-school tutoring business achieved the gross revenue up -- it's breaking down, increase of 28% year-over-year, still enrollments the grow 24% year-over-year. For the POP Kids program business, as I said, saw increased momentum in the first quarter, with gross revenue up more than 30%, and the enrollment up 23% year-over-year. Our overseas test prep and the consolidated business achieved revenue growth of 10% year-over-year. Finally, revenue for the IT personalized classes business increased 25% year-over-year.
Now let me turn to a discussion of our Optimize the Market strategy. As we move into the second year of executing this strategy, we continue to enforce a healthy blend -- balance between top line and the bottom line growth, as well as building out our integrated ecosystem. Here are some updates on the progress we are making. For the off-line part, so starting with our core off-line business first, we added 2 new schools in the cities of Wenzhou and Quanzhou, which lie in the southeast part of China. In order to optimize our resources and facilitate the growth in the cities that can better drive up our operation margin, we closed a net of 5 learning centers, while expanding some existing learning centers, adding a total of about 11,000 square meters of additional classrooms area. To be sure, we are right on the track to reach the annual plan to open about 30 new learning centers for our K-12 business in fiscal year 2006 (sic) [ 2016 ] in existing cities, and also enter 2 -- enter 4 to 5 new cities, where we see most the growth potential.
For our off-line part -- for our online part, as for our Online business, fiscal 2016 will be another investment year, as we look to fully build out our O2O integrated education ecosystem. Encouraged by the strong performance of the U-Can and POP Kids, we are confident that this investment will enable us to further penetrate into the market and deliver sustainable growth. As said before, we target to spend about $50 million in fiscal 2016, and for the first quarter, we invested about $10 million, most of which was recorded under G&A expenses. Before I go into the details about our Online business, just a quick recap of the all 3 levels of online platform. The first level, also the core of our online system, is an O2O 2-way interactive education system across all of our business lines. The second level is our pure online learning platform and the supplementary online education products under the New Oriental brand. The third level of our ecosystem is for New Oriental to take minority shareholdings in online education companies that complements our own online education offerings.
Let's start with O2O interactive education system, which we rolled out and upgraded a year ago across all major product lines in order to extend New Oriental's traditional off-line classroom teaching offerings to online education services. This system continues to mature. In the first quarter, U-Can Visible Progress Teaching system extended its coverage to all 52 cities in our network. This rapid growth is a solid proof of how much our new products are being welcomed by our students and the market. As said earlier, Shuang You, our POP Kids English program, picked up significantly this quarter, with revenue up to more than 30% and the enrollment up 23%. By the end of the first quarter, 42 cities in China are using this new interactive program, and we will gradually roll out in more cities in the rest of the year. The O2O for the domestic test preparation program are being used in more than 5 cities now by the quarter end, and we have been testing the O2O for overseas test preparation programs in 7 cities since May.
For the second level of our online education ecosystem, we have seen steady growth in our pure online learning platform and other supplementary online education products. In the first quarter of this year, Koolearn.com generated a net revenue of USD 9.8 million, up 32% year-over-year. The number of paid users increased over 150% year-over-year. The number of cumulative registered users has reached more than 11.1 million. Koo.cn, our new live broadcast open platform for both new Oriental and the third-party teachers, achieved almost 723,000 registrations in the first quarter. DONUT, a series of game-based mobile learning APPs for children, recorded over 28.2 million downloads in the first quarter, up from 22.5 million in the first quarter for fiscal year 2015, in the first quarter, sorry. Le Ci, our English-Chinese vocabulary training app for mobile course, and the tablets app, recorded over 3 million users by the end of the first quarter of this year.
Turning to the third level of our online education ecosystem. We have invested in select online education companies with a minority stake, and we are constantly looking for new opportunities that will not only complete our own offerings, but also facilitate our O2O integrations.
Now I would like to turn the call over to Stephen Yang to provide more details on our financial performance, as well as some information about our overall outlook. Stephen, it's your turn.