Phil Zhou
Analyst · SPDBI. Your line is open.
Thank you, Shen, Dai. This is a very good question. I'm happy to address this one. We observed that the market competition starting from September 2023 and we keep seeing aggressive pricing pressure from our customers. But again, as I just mentioned, we also would like to drive the volume uplift and maintain our installed base in our customers. This is very critical because we want to drive the economy of scale. And only with that, we are able to further negotiate the cost optimization from a supply chain perspective. And yes, you mentioned that we – for sure, we will try our best to keep our overall gross margin performance over 20-ish. That is our goal as well because half of our profitability came from the services and software, and their margin performance is pretty stable. And as long as we can keep the reasonable sales mix from the two products, then we should be able to keep the overall margin performance at a reasonable level. However, I agree with that the pricing pressure on – especially on the hardware solution is right now a challenge, but we do have our plan to recover that first. We will keep innovating. We keep investing in our R&D, and we will keep innovating. And we always can bring our best-of-breed solutions for our customers. And within the time window, we are able to charge a price premium as well. So, we are pioneering in this hardware solution in the market sector. And we will also drive the lean operation as well, right, in terms of the loss of operation, the total profitability with our focus on SG&A optimization, which is also a highlight in the quarter, right? SG&A, OpEx actually declined 19% year-over-year. This also reflects our ability to control the expense as well. So in general, I would comment that we will try our best to keep our gross margin performance above 20-ish, but that depends on our execution on services and software sales. At the same time, right, how to bring the higher-margin hardware solution to the market to delight our customers and meanwhile, control our operating expense tightly. And in the end with the scale of our business, we are able to achieve a breakeven very soon. So, that is our – that concludes my answer to your margin questions.