Doug Baker
Analyst · Jefferies
Yes. So, Laurence, I guess, on the digital side, our priorities go in this order. Number one, we’re going develop technology that improves and enhances our ability to drive value at our customer level. That’s focus one. Focus two is developing technology makes it easier to deal with, i.e., you want to go track a shipment, you want to find out a price, you want to get a critical information that you might need on specific products. We can do a lot better job making it easier for customers access and by the way for our field team too. And then, third, and third is, we’ll use it to go drive efficiency. And it’s simply just trying to get the focus first. You can get projects under any of these buckets, we have loads of them. But, what do we want to do first, we want to go use this to drive value with customers. That’s our number one priority. As a consequence of that, yes, it changes some things. But, what we’ll end up doing first is really augmenting our field with technology, and enabling them to get a lot -- get more done with less effort. And that’s the goal, because then they can spend more time upselling, helping, training and doing the things that really only humans can do. And so, we want to supplant and use technology where we can. How is that going to translate? I said, ultimately, yes, it’s almost hard to imagine that that doesn’t enable you to increase sales team capacity, if you do it right. And we would certainly leverage that if that proved to be true. But that’s not the objective of our initial thrust as we go out there. It really is enhance value, create value, drive the top-line and from there, learn how to do the rest of the stuff. And, the next thing I’ll do is the Asia demand, yes, I would say, there’s a number of hot points in Asia that we continue to feed and we’ll continue to feed as we grow. Our China business in institutional, in F&B, and in whitewater has been very steadily growing at either double digits or high single digits. It will continue to do that we believe as we go forward .It’s now starting to eclipse, some of the struggles we had in the heavier industries as a consequence of new regulations and other things. China grew in the fourth quarter, we expect it to grow next year both top and bottom line as we go through, and these faster growth parts become a bigger part of the portfolio there. So, we’re feeding that we’re feeding Southeast Asia, we’re feeding Indonesia and other markets that are growing disproportionately. And we’ll continue to do that as we move forward. Demand there, I would say in a number of areas is quite good and we want to make sure we’re up to supplying and meeting it.