Guy J. Constant
Analyst · John Ivankoe with JP Morgan
All right, John. So this is Guy, let me answer that question. So we do think the increased health care expenses -- and again, it's a little bit like our performance-based comp in that there is some accrual activity that goes on. But call it -- in the third quarter, it was probably a $3 million item in the third quarter. So if that gives you an opportunity to think about how -- and not necessarily one we expect to continue because some of it was accrual catch-up. Some of it had to do with the increased activity but if that helps, gives you some perspective. If I can give you a little bit of color, so as a self-insured company, as many of the larger companies tend to be, we have expectations going into our fiscal year about what will happen with health care. But of course, most people's health care plans are on an annual calendar, not a fiscal calendar. And so what we've started to see since the new year turned is that perhaps we could have been managing our own premiums, perhaps we could have done a little bit more on premiums. We held premiums flat for our team members based on the experiences that we saw. And as it turned out, we've seen a little bit more of an uptick in rates than we might have saw. So in the next calendar year, we'll have the opportunity to manage that back and do the best thing, not just for the team members, but for the company as well. In terms of ACA, as we've talked about many times on these calls, we're pleased that the plans that we offer our team members today are compliant with the requirements of the legislation. We do offer those plans to all of our team members, full-time, part-time, salary to hourly, so we don't anticipate any need to make changes to our plans relative specifically to legislation.
John W. Ivankoe - JP Morgan Chase & Co, Research Division: Okay, and thank you, if I may, on the next topic. Again, on that March traffic, that I guess does stand out relative to the industry. I think it was around 200 basis points relative to Knapp, for example. Was there anything unusual for you in advertising year-over-year, like maybe you held back advertising March '13 versus March '12 in anticipation of the major product rollout across the system in April?