Jereme Sylvain
Analyst · Mizuho Group.
Sure. Yes, happy to answer that question. The way to think about utilization patterns, at least the way that we've seen it today is -- and folks have to -- when they opt into using Stelo, it's how you opt in, right? You can choose diabetes, prediabetes, I don't have diabetes. The way it works is for those that opt in and say, call it type 2, they would be the highest utilization, pre-diabetes kind of in the middle and then I don't have diabetes the lowest. And so as you're trying to think through which populations adopt, that's the retention/utilization -- I'm sorry, utilization rates you ultimately see. I think over time, and Jake alluded to a bunch of features going into Stelo that are really targeted really for everybody, but start to really engage the health and wellness population, there's an opportunity to drive that up over time. And so we're really excited. But out of the gate, when we launched Stelo, I think we talked about it and Matt alluded to it a little bit earlier, it really started as a type 2 product, and we're pushing down the acuity curve -- we're pushing down the acuity curve there. So we'll have more as time moves on. But for right now, that's at least the sequencing in terms of utilization. That's how I think about it from a model perspective. In terms of channel, it's still predominantly stelo.com. Amazon is relatively new for us. It's really been about a month or so since it's been on Amazon live and great uptake. We're really excited to see it. It's going to be -- so at least for the first quarter, it's predominantly stelo.com. The good news, though, is obviously, Amazon is everywhere. It's ubiquitous. And so as you have folks thinking about product, how do I get it, where do I go? We know that Amazon is going to be a great partner for how we disseminate the product through the population. So couldn't be more excited about how Amazon can help broaden our reach. And so I would expect over the balance of the year, Amazon to become a much larger part of our distribution. We'll have to give you guys updates as the quarter moves on as to how it shifts from stelo.com to Amazon.com. But as of right now, majority stelo.com, and we'll have to give you guys updates on Amazon progress.