Kevin Sayer
Analyst · William Blair
Thank you, Terry. I’ll start with the financial update. DexCom generated $21.5 million in product revenue for the second quarter of 2012, compared to $15.2 million for the same quarter in 2011, a $6.3 million or 42% increase. Our split between consumable and durable revenues was between 70% to 75% consumable and between 25% to 30% on the durable side.
ASPs for sensors remain consistent and ASPs for our hardware remains consistent. On a gross basis, however, over the first half of the year, we offered a $200 rebate to all of our customers purchasing new hardware. The effect of this rebate based upon actual redemption activity was an offset of approximately $200,000 to sales for Q2.
Our international business continue to perform well in Q2 and we’re pleased to report that we initiated the first of the limited phase of our Gen4 launch in Europe and we will continue to introduce Gen4 and other European countries over the coming months.
On the domestic distributor front our split between direct and distributor business remains consistent with the prior quarter. And as a reminder all of our international business is through third-party distribution. Let me remind you once again only 2 domestic distributors stock our starter kits and all others participate in our drop ship program. With respect to sensors, the distributors carry less than 1 month’s inventory, more like 2 to 3 weeks.
On the international side, our distributor credit terms are very tight and often require significant upfront payments for product. Given those terms, the international distribution channel inventory levels are also very low. Sequentially, product revenue for Q2 of 2012 increased 16% from the prior quarter. Total revenue for the second quarter of 2012 was $23.5 million, compared to $21.4 million during the same quarter in 2011.
I would again remind investors that in Q2 2011, we received a $4 million milestone payment from Animas based on CE Mark Approval of device. Our product gross profit totaled $10.6 million, generating a gross margin of 49% for Q2 2012 compared to gross profit of $6.8 million and a gross margin of 45% for the same quarter in the prior year. Sequentially, our product gross profit increased $1.6 million on increased sales of $2.9 million over the prior quarter. Our gross margin remained relatively flat versus Q1.
Our product gross margin was slightly lower than anticipated and was due primarily to greater than anticipated write-offs of obsolete components and materials relating to the discontinuation of our SEVEN PLUS hardware line internationally. After these charges and the ASP effects of our rebate, our gross margin would have been approximately 51%.
Research and development expense totaled $10.5 million for Q2 of 2012 compared to $7.0 million in Q2 of 2011. The increase primarily the result of development costs associated with our SweetSpot platform and continued investment in our next generation products.
Sequentially, R&D expense increased approximately 8%, again primarily due to higher development costs related to our SweetSpot platform including $300,000 of cash expenses and $800,000 of non-cash charges related to the SweetSpot acquisition.
For the balance of 2012, we will focus our quarterly R&D expenses on completing preparations for our Gen4 launch. Our Gen4 pediatric trial continuing to develop our platform to obtain an extended durability claim for Gen4, continuing to expand our SweetSpot platform and furthering our Gen5 efforts.
Selling, general and administrative expenses totaled $15.4 million in Q2 2012, compared to $12.2 million during the same quarter in 2011. The increase was due to 2 factors. An increase in non-cash charges of approximately $800,000 primarily centered in share-based compensation and additional expenses related to increase selling and marketing costs to support revenue growth.
Sequentially, SG&A expense remained relatively flat. Our net loss for the second quarter of 2012 totaled $14.7 million and includes $7.1 million in non-cash expenses centered primarily in share-based compensation and the loss for the quarter was $0.21 per share.
We ended the quarter with $62 million in cash, restricted cash and marketable securities and have working capital of $67 million. We evaluate our balance sheet on an ongoing basis and we continue to believe we are adequately capitalized to support our business operations. Finally, we remain committed to our guidance of estimated full year 2012 product revenue ranging from $85 million to $92 million.
One final financial update based on advice from our outside tax advisors. We do not expect the medical device tax to have an impact on our business based on draft IRS guidance.
We believe that virtually all, if not all of our products are exempt from the tax based upon the retail device carve out, which defines the retail device as one that is regularly available for purchase and use by individual consumers who are not medical professionals and designed such that it is not primarily intended for use in a medical institution or office by a medical professional.
Now I will provide an update on the product pipeline. As Terry discussed at the outset of the call, we couldn’t be more pleased with the progress we are seeing out of FDA on our Gen4 submission. We are also pleased to note that in June we received CE Mark approval for Gen4 and have commenced commercialization of this system in several countries in Europe.
We have initiated our pediatric trial for Gen4. Although the product protocol agreed to with the FDA is more comprehensive than we initially expected in terms of total number of patients and number of in-clinic days, we are still targeting completion of pediatric trials before year-end. We’re also working hard on a new algorithm for Gen4, which we believe will not only further enhance performance, but will enable an extended durability claim as we look to conduct a clinical trial to seek such a claim during the first half of next year.
We continue to explore the potential of reducing the need for sensor calibration without materially affecting the performance of Gen4 and we are evaluating the clinical and regulatory strategy related thereto. As we stated previously, our long-term goal as a continuous glucose sensing company is to eliminate altogether the need for patients to take fingersticks and we believe we are making significant progress towards realizing that goal.
Currently we are making good progress in our cloud-based information management effort to SweetSpot. SweetSpot’s current 510(k) clearance allows for the upload and analysis of data derived from any FDA cleared blood glucose meter and we had our first face to face meeting with the FDA in July to define the regulatory path to include CGM, an insulin pump data as part of our cloud-based platform.
Finally I’ll provide an update on our partnerships. Shifting to our integration partnerships, Anamis continues to commercialize the Vibe system in Europe but our understanding is the system is being well received by patients and physicians. With regard to the filing of the PMA supplement for U.S. approval of the Vibe, our timing is largely dependent on the speed with which FDA processes our Gen4 filing. So we hope to be in a position to file before year-end. Although somewhat earlier in the development cycle, we continue to see nice progress on both the Roche and the Tandem integration products.
Finally on the Edwards front, work on the second generation in-hospital glucose monitoring system is near complete and as Edwards mentioned in the recent earnings call, they expect to obtain a CE Mark for the second generation GlucoClear system before the end of 2012.
I’d now like to turn the call over to Terry for some concluding remarks.