Patrick White
Analyst · Wm. Smith
Thank you Phil. To begin the crime of counterfeiting continuous as a major threat worldwide. Most of the instances of the most serious problems occur mainly in the third world. However, unfortunately the USA is now being penetrated in that risk as evidence by expensive counterfeit cancer drugs that enter the US supply chain and the recent significant counterfeit coupon bust in Arizona. In that Arizona bust, a couple out of their home were reselling coupons on the internet that they purchased from overseas counterfeiters. Their Arizona home contained over $25 million worth of counterfeit coupons. In this published story $600 million estimated will be the amount of the cost to the brand owners for this type of crime and we're talking every major brand owner that you can imagine, American companies. The good news for DSS is there were received many, multiple inquiries from brand owners and landed several new clients for coupons ever since this story became public information.
As I noted in our last call, 2012 plan was to markedly enhance and build our intellectual property portfolio with the help and guidance from our IP Capital Group which is headed by one of board members John Cronin. This strategy and process continues in the second quarter and are expected to continue for the rest of 2012. This process has DSS developing, what we believe is cutting edge technology mainly in the digital area.
For a marketing test, or sales team has presented several of these new product concepts to a select clientele. Initial reactions are positive and we have strong interest in several Fortune 500 companies from these test markets. Based on the positive reactions we are receiving from clients, we are all excited about our IP development. DSS is working on solutions and products that uniquely combine authentication, cloud computing, data security and mass serialization using a variety of data capture methods and our in-house cloud computing capability. DSS believes digital security represents the future and as such, is developing technology which should position us favorably in this rapidly growing market.
Right now, DSS's very proposition is its growing value of intellectual property portfolio. And as we continue to bring new and exciting security products to the marketplace, we feel that this portfolio will form the foundation for larger revenue generating opportunities.
I, along with our sales team recently presented at the headquarters of a large Fortune 500 company. After presenting in our new technology offerings, I was excited by the client's response. Immediately following the presentation at the client's request, the next meeting was scheduled to discuss implementation of our technologies into their packaging and processes. That is a type of fast track we actually want. If response to our technology is this good, then my opinion guys who are sale order will be much quicker and impactful.
Turning now to our coupons.com litigation. There is a motions hearing scheduled this week at Thursday August 16, 2012 in the federal district court located here in Rochester, New York. Once the motion's hearing is complete and decided, we hope and expect that the discovery stage of litigation process will move along expeditiously thereafter.
In regards to our financial performance, we anticipate that our licensing revenue will increase in the fourth quarter of 2012. As you may be aware, DSS has recently announced several licensing deals and we continue to build momentum in this area. Just recently we announced our license with a company who supplies transaction security for our large international firm with 19,000 locations worldwide where the transactions occur.
Also on late 2011, one of our licensees was awarded a government projects which we expect to start generating revenue in the fourth quarter as the previous old inventory should then be exploited. In addition, we expect expansion in licensing revenue from one of our largest licensees as they have seen to have completed testing and are now beginning to apply our technologies, significantly more printed products requiring security features.
As Phil reported, all 4 of operating divisions reported increased sales and gross profits. To begin with, the packaging division continues to be the largest percentage of our revenue as they have been winning business from new customers and expanding sales from current clients.
Forward-looking, the packaging division has several new opportunities with large brand owners in the works, and hopefully will have decisions made on this opportunities in the near future.
By the way if you are in the Chicago area in late October this year, DSS will have a booth at the largest packaging trade show of the year called the PACK Expo Show. If you attend it will be held in the McCormic Place from October 28 to October 31st. and you'll be able to see some of our new digital products as well as we meet and speak with DSS people regarding our product offerings.
Turning now to our plastics division. They are growing and operating profitably as they continue to post wins in foreign drivers' licenses, RFID projects and entertainment credentialing. Looking forward, this division has 2 important revenue opportunities in the works. The first of which is the development of a clinical trial RFID application for a client that, once completed, will have strong revenue potential on a going forward basis.
The second opportunity revolves around a recent report by Acuity Market Intelligence which states that by 2015 85% of all credentials issued annually will be plastics smartcards called EIDs which will replace paper. The report goes on to say that countries issuing EID will exceed those still using traditional paper IDs by 4 to 1. This conversion from paper to plastic smartcard ID issue presents a nice opportunity for our plastics division and a smartcard department. DSS plans on exploiting this trend as we have several strategic initiatives on the work regarding this opportunity.
Our DSS digital division has been very busy writing software and intellectual property claims. Unfortunately these are mandatory steps prior to actual filling the application in the workplace. Without this time consuming and expensive process you have risk having comparably duplicating your intellectual property without recourse.
On the sale side however, the digital division has been traveling internationally at the request of some international government to address multiple government cloud computing security opportunities. Also on the sales side the digital division has several exciting internet based security opportunities and is working on for some ecommerce clients. We look forward to sharing some of their wins in the very near future.
Information we have made a strategic decision to increase our research and development projects. We expect this investment to lead to substantial growth both in our patent portfolio as well as sales and profits. As you will see in the weeks and months to come, intellectual property will take center stage which should be followed up by increasing licensing and product revenues. What I am most pleased about is our growing pipeline of security sales opportunities that individually could be very significant and literally change the financial future of the company overnight. We believe that all of this adds up to a growing and thriving DSS for 2012 and beyond. Thank you and that concludes my comments. Robert, would you like to add something at this time?