Erez Raphael
Analyst · Craig-Hallum. Please proceed with your questions
Thank you, Glenn. And thanks everyone for joining our call this morning. Also joining me today is Zvi Ben-David, our Chief Financial Officer; and Rick Anderson, the President and the General Manager for North America. So 2020 was an exciting year for us. And I think it was an exciting time for all those that are part of the healthcare industry as the industry is transforming widely these days, and we are even super excited to be at the forefront of this amazing changes happening in the healthcare industry. And like we are doing in every earnings call, I would like to refer to our progress by referring to our three main pillars that we keep mentioning every earning call I think for the last six or seven quarters. This is something that helps us communicate the progress that we are doing with the transformation that we are having. And it also helps us to focus on capturing the huge opportunity that we are experiencing these days. The three main pillars number one, the transformation into a SaaS, software as a service where we are generating high margin recurring revenues; number two is the transformation into B2B2C and number three is the expansion into multi-chronic conditions. So 2020 was a very foundational year for us. I'll start with the B2B2C. We put a lot of effort in 2020. In order to build the infrastructure to be not only a B2C company, but also a B2B company. We started the year with only six employees that are operating in the US, in front of employers' health plans and providers and as of now, we are close to 30. We also signed eight different agreements along the year, with the last three months where we won two big Fortune 500 employers and even further than that, we managed to win overall size, overall main competition, which speaks to the overall offering and then great products that we have. When we started 2020, we knew that we have a great product as you can - all of you can see on the App Store, Amazon, we are operated and we are considered one of the best products in the market that we had during 2020 to package the product in a way that we can take it to the B2B market. And this is what we did, and with this recent wins we were very confident that we can start and generate meaningful revenue in 2021. And as we started to implement this accounts in Q1, we're also getting very good first results and indication that we know how to enroll and turn these accounts into dollars and Rick will speak to that very shortly. On the expansion into multi-chronic conditions, one of the things that we believe in is that operating as a digital therapeutics company, when we are providing a solution that is extremely user centric and consumer centric, we need to provide - for personalization, we need to provide a very comprehensive solution for our users. And it doesn't make sense that we will operate in silos, like the traditional healthcare industry. Companies in the traditional healthcare industry will focus on one single condition. We have seen companies that bid only diabetes or hypertension. When moving into digital therapeutics, and when dealing with a personalized solution, we need to provide multiple chronic conditions and that's what we put as a target. And we are very happy and proud to complete the acquisition of Upright Technologies at the beginning of February. And the more we are making progress with the PMI the more confident we are about making the right decision with regards to this acquisition. Just as a reminder, Upright was acquired as a company that had 90,000 active paying users. This is a company that is scaled when we are looking into the musculoskeletal space and looking into other companies in the space. There are not too many companies that are having more than 50,000 active users Hinge that just raise money at the $3 billion valuation is one of them. Next, in line in terms of users actually is Upright, so Upright is sharing the same philosophy that we have combining together hardware software and service in order to drive behavioral change. And they are doing great job creating change in the behavior of users. And in terms of the synergies that we see into the B2B market, this is a perfect match for us. And we started to hear very - first very positive comments from our potential clients and existing clients. So this was a very good move from our perspective. And then the fact that we did this transaction or acquisition as an equity-only speaks to the fact that we got here real partners that want to work together with us and build this company as a multibillion dollar company. So the actual PMI, the post-merger integration activities are moving forward, great. So if we are looking on the overall three pillars, each of them has some kind of contribution into the main parameters that define our business elements related to recurring revenue, gross margins, we still see as the overall objective of the business to exceed the 70% gross margins moving forward, and we're going to see an improvement in the gross margin already in Q1 we believe. And in terms of the eligible population, when we started with the diabetes, we had an access for a potential employer for 8% to 10% of the population, high potential expenses into 20 to 25 with MSK we exceed the 40% for the conditions together. So in terms of account utilization, multi condition makes our overall commercial efforts much more effective. And also in terms of the cost of acquisition, the transformation into B2B2C is something that should improve our views drastically the cost per acquisition per user. And the fact that we are selling more conditions makes up the cost of acquisition per user condition is even lower. So each of these pillars have its own contribution into our financial profile, and our ability to grow and I think that the combination of the three of them together, create even a kind of exponential impact on the financial profile of the company, and also on the overall ability to grow. And I know that in 2020, we haven't seen a significant grow in terms of the revenue between 2019 to 2020, but we should look into 2020 as a foundational year and we should look into the progress in this foundation that was done, the accounts that we want. And I'm sure that in 2021, we're going to see the impact of all the three pillars and the parameters that I just mentioned in a very, very significant way, moving forward. So I'd like now to drill down into the B2B2C transformation. And I'll hand it over to Rick to elaborate more on that. Rick?