Andrew H. Madsen
Analyst · UBS
Thank you, Brad. This morning, I'll discuss fiscal 2012 fourth quarter sales performance and fiscal 2013 strategic priorities for Olive Garden, Red Lobster and LongHorn, and then Gene will do the same for the brands in our Specialty Restaurant Group. As Brad mentioned, our 3 large brands had a combined same-restaurant sales decline of 1.9% during the fourth quarter. And while some of this decline was due to holiday and promotional timing shifts at Red Lobster and lower advertising support at Olive Garden, most of the decline was the result of disappointing promotional performance at those 2 brands. Now let me comment more specifically on our fourth quarter results. Olive Garden opened 16 new restaurants and delivered total sales growth of nearly 3%, high single-digit operating profit growth and solid margin expansion during the fourth quarter. However, same-restaurant sales fell 1.8%, which contrasts with the modest improvement we saw in the third quarter. Olive Garden started the quarter with the final 3 weeks of their 3-course Italian dinner for $12.95 promotion. Now this promotion featured 5 new entrées specifically designed for this price point from a margin perspective, and it included soup or salad plus the choice of an individual-sized dessert. They followed this with Passion for Parmesan that included 3 new entrées: grilled chicken Parmesan, Parmesan-crusted shrimp and Parmesan-crusted steak that leveraged the broad appeal and crave-able nature of Parmesan cheese. In mid-May, Olive Garden launched the Taste of Tuscany promotion with a starting at $10.95 price point. This promotion featured 2 new entrées, sautéed chicken with Asiago tortelloni and grilled Italian sausage with Orecchiette pasta and allowed guests to personalize their entrée choice by adding 2 of 4 new Tuscan-inspired side dishes. The majority of Olive Garden's decline in the fourth quarter versus prior year occurred during May when same-restaurant sales were down 4.6%, and we believe this reflects 2 dynamics: first, we decided not to advertise around Mother's Day, which resulted in 2 fewer weeks of television support during May this year compared to last year. In retrospect, this decision negatively impacted same-restaurant sales momentum given the significant level of competitive media across the industry at that time; second, the Taste of Tuscany promotion that started in May and has continued into June was not as effective as we anticipated. As we've discussed before, beginning in the third quarter this year, Olive Garden began a transition in their promotion strategy: moving away from advertising 1 or 2 new dishes, occasionally with a price point, to featuring broader platform ideas that guests find more compelling. This approach was effective with the 3-course meal for $12.95 promotion during February and March. We were also satisfied with the results for Passion for Parmesan during March and April when same-restaurant guest count results at Olive Garden were equal to our estimate of industry performance. But the Taste of Tuscany promotion did not work nearly as well. Our assessment is that this promotion was too much about the brand, especially the desirability and culinary inspiration of Tuscany, and not enough about the $10.95 price point and affordability of the new dishes. So with this learning, going forward, when Olive Garden chooses to feature an approachable price point in their promotion, the broader platform idea that we will communicate to guests will focus more single-mindedly on affordability. As an example, Olive Garden's next promotion is 2 for $25. It offers guests the opportunity to enjoy unlimited soup or salad, their choice of entrée plus a shareable appetizer or dessert all for just $25. It starts next week and is a good example of using the new promotion platform in a way that has a more single-minded focus on affordability. At Red Lobster, total sales declined 2.8% during the fourth quarter despite continued improvement in most business fundamentals and in most brand equity measures. So we believe the results were primarily because our promotional offerings fell short of expectations. Same-restaurant sales declined 3.9%. Although adjusting for the impact of an earlier Lenten season and Easter, same-restaurant sales fell 2.6% during the quarter. Red Lobster advertised Lobsterfest in March and part of April. Lobsterfest featured a variety of classic and new entrées this year, including new Maine lobster and Shrimp Trio and new Bar Harbor lobster bake. They finished the quarter with Festival of Shrimp, which offered guests the opportunity to create their own experience by selecting any 2 shrimp options for $12.99. As Clarence mentioned, we believe it is important to keep a balance of approachably priced and premium price offers in our promotions because that helps us stay relevant to guests who are more economically constrained, as well as guests looking for a more distinctive experience. Lobsterfest is a signature promotion for Red Lobster and it obviously has a premium price. Given the challenging economic environment and sharp increase in gasoline prices that coincided with this promotion, a premium price offer like Lobsterfest was less well-suited for the period. Lobsterfest is best done during the Lenten season, and we believe the promotion continues to be an important way to differentiate Red Lobster from the competition generally and more specifically helps us keep the brand connected to guests who can afford to spend a little more, and as a result, keep them coming back. Festival of Shrimp began in late April and continued through May. Now this was an effective promotion for Red Lobster during May last year, helping drive same-restaurant sales growth of 5%. This year, they added several new dishes like Tequila-lime grilled shrimp tacos. They also decided to raise the price by $1 from $11.99 to $12.99 based on its success last year and on research that suggested consumers were largely indifferent between $11.99 and $12.99. The price increase was also driven by the reality that seafood inflation, although moderated from where it was at the beginning of the year, was still elevated. The same-restaurant sales decline as May shows, however, that the price increase for this promotion turned out to be too aggressive. Red Lobster also completed 66 remodels during the fourth quarter and 148 for the fiscal year. The remodeled restaurants continue to generate same-restaurant sales growth of 5% to 6% and generate returns in excess of the financial hurdle. We still anticipate completing the remodel program by the end of fiscal 2014. LongHorn opened 12 new restaurants, delivered total sales growth of nearly 12%, high double-digit operating profit growth and solid margin expansion during the fourth quarter. And same-restaurant sales increased 3% during the quarter. LongHorn began the quarter with their 5 Great Steaks, One Great Price just $11.99 promotion that featured a bacon-wrapped bourbon sirloin and a garlic herb-crusted sirloin. This was followed by their steak and seafood promotion that featured a sirloin and crab-stuffed mushroom plus a sirloin and lobster baked potato. Both promotions were supported by national cable television advertising. However, LongHorn had extra media in April this year compared to last year and less media in May this year compared to last year, which contributed to stronger same-restaurant sales growth in April and less robust growth in May. LongHorn also completed the rollout of its meal pacing system during the fourth quarter, complementing the table management system implemented during the third quarter. Both tools will help LongHorn further elevate their in-restaurant execution and operations excellence. Now before reviewing our fiscal 2013 strategic priorities, it's worth noting that each brand has developed plans to address the elevated need for affordability that our guests still have while also investing behind initiatives that will help build brand equity, ensure differentiated guest experiences and support longer-term growth. As we discussed last quarter, we continue to view Olive Garden as a business where the vast majority of fundamentals remain competitively strong from average unit volumes and restaurant level profit margins to brand perception and employee retention. We believe the primary cause of their same-restaurant sales softness during the past year or so has been a narrowing in their value leadership advantage that Olive Garden has enjoyed versus other large brands in the industry. And this was driven by a menu that got a little expensive after the financial crisis relative to competitive alternatives and a broader guest experience that became a little expected and failed to keep pace with guest expectations that started to evolve much faster than they had in the past and with an improving competitive set, including Red Lobster and LongHorn. For the past year, Olive Garden has been working on strengthening their value leadership competitive advantage by improving affordability for their more economically challenged guests and on updating and evolving key elements of the guest experience to meet the increasing quality expectations of all of guests, especially more economically stable guests. In fiscal 2013, their guests will be exposed to more and more of the results of that work. More specifically, a majority of promotions at Olive Garden will feature approachable price points. In addition, when Olive Garden chooses to feature a price point in their promotion, that platform idea that the promotion is based on will be more single-mindedly focused on affordability than they were in fiscal 2012. As I said earlier, the next promotion at Olive Garden will be a 2 for $25 offer that leverages the unlimited super salad course already included with every entrée. Beyond promotions, Olive Garden will introduce a new advertising campaign in the second quarter that puts a fresh face on the brand and more effectively ignites reconsideration from lapsed users. And importantly, this new campaign is still anchored in the brand DNA of family, value and Italian inspiration. However, the campaign will extend the definition of family to encompass the broader community and replace the current warm and emotionally nurturing tonality with more energy and passion for life. Following the new advertising campaign, Olive Garden will introduce a new core menu in the third quarter that will help increase everyday affordability and strengthen value perceptions. This menu introduction will be supported with national advertising to make sure that our guests are aware that there's a new menu with enhanced affordability available at Olive Garden. We will also add new items throughout the year that help address gaps in the current menu and support guest count growth over time, including lighter and fresher entrées. Lunch is another growth opportunity for Olive Garden. In the third quarter, they'll refresh their signature unlimited soup, salad and breadsticks offer. And in the fourth quarter, they will introduce a new value-oriented lunch offer. Olive Garden has begun the final phase of testing their Via Tuscany! remodel program for the 430 non-Tuscan farmhouse restaurants in their system. Now this remodel incorporates interior and exterior design elements from their Tuscan farmhouse prototype and provides an updated and more unified look and feel for their family of local restaurants. They plan to complete 20 to 25 remodels in the first quarter after which we will read the results, and assuming that same-restaurant guest count growth target of 3% to 4% is achieved then we'll begin an aggressive rollout in the second half of fiscal 2013 with plans to complete this system by the end of fiscal 2015. Finally, Olive Garden will maintain strong new unit growth in fiscal 2013 with plans to open 35 to 40 net new restaurants. Red Lobster business fundamentals continue to improve. They delivered same-restaurant sales growth of 4.6% last year, exceeding our estimate for the industry by nearly 340 basis points. Same-restaurant guest counts increased 2.2%, also exceeding our estimate for the industry by 340 basis points. And brand perception also improved with future visit intent, the most important overall measure of brand perception, and several individual brand health attributes showing significant improvement versus last year. Red Lobster's biggest opportunity going forward is to continue building same-restaurant guest counts, which are still roughly 15% below where they were 10 years ago. And the biggest near-term priority for profitable guest count growth is to improve affordability. To help improve affordability for their current core guest space, Red Lobster will continue the emphasis on price certainty and competitively differentiated offers in a majority of their promotions this year. Red Lobster is currently promoting a $14.99 Four Course Seafood Feast. This promotion was specifically designed to attract price-conscious guests with a very accessible $14.99 price point and do so at a margin that contributes to profit growth in absolute and percent terms with appropriate guest count growth. This is the same promotion we featured last year that was enormously successful. While we don't expect to grow same-restaurant guest counts versus last year since we are up against the very significant increase we achieved last year, we do expect this promotion to be more profitable for guests this year because of lower seafood costs. During the second quarter, Red Lobster will introduce the most comprehensive core menu change at the brand in the last decade. They've been working on this menu transformation for nearly 2 years to ensure that it's compelling for their guests, can be executed at a high level consistently by operations and contributes to profitable guest count growth. This menu will offer significantly more items with price points below $15. The menu will also help eliminate the veto vote by significantly increasing the number of non-seafood selections. Similar to Olive Garden, Red Lobster plans to support this menu introduction with national media that will help build awareness and generate incremental visits especially from guests who have stopped coming to Red Lobster. Red Lobster also plans to further leverage their Real People advertising campaign, which was introduced last year and designed to complement promotional messaging with specific examples of how the Red Lobster experience has improved, especially around affordability, freshness and wood-fire grilling to help eliminate perceived visit barriers and make the brand relevant for new guests and new occasions over time. The successful Bar Harbor remodel program will continue with plans to remodel approximately 175 restaurants this year. We anticipate 75% of the chain will be remodeled by the end of fiscal 2013, and the entire program will be complete by the end of fiscal 2014. In addition, Red Lobster plans to invest incremental media support behind new Spanish-language advertising starting in the third quarter to build their business with bicultural Hispanics on a national scale. Red Lobster will maintain modest new unit growth in fiscal 2013 with plans to open 1 to 3 net new restaurants. LongHorn Steakhouse performance remains strong. In particular, same-restaurant sales have now exceeded our estimate of industry performance for 14 consecutive quarters, and new units continue to significantly exceed their value-creation hurdle. As a result, LongHorn plans to accelerate new unit growth in fiscal 2013, opening 44 to 48 net new restaurants, approximately 1/2 of these openings will be in new markets. In addition, LongHorn has strengthened their leadership development efforts to ensure a strong talent pipeline is available to support elevated new unit growth. They're also implementing new systems to ensure their operational performance in existing restaurants remains strong. Given elevated guest demand for affordability, LongHorn will feature attractive price points in a majority of their promotions this year. LongHorn is currently promoting their fire-grilled steaks promotion, which features a bacon-wrapped sirloin for $11.99 and a new fire-grilled flatiron steak for $12.99. This promotion is also supported with an additional flight of national cable media compared to last year. To help further strengthen brand equity and differentiation within the category, during the second quarter, LongHorn will introduce a new menu design, distinctive new steak offerings and a new advertising campaign that more effectively communicates their passion for delivering a great steakhouse experience with a little more attitude than the current campaign, which we believe will help further differentiate the brand. Now before Gene reviews the Specialty Restaurant Group, I also wanted to mention that pricing during fiscal 2013 at all 3 of our large casual dining brands will be slightly below 2% to help strengthen affordability and protect the strong value proposition we offer our guests. We anticipate total check growth will be slightly above 2%. And to help maintain our strong business models, we have plans in place to eliminate an additional $25 million in costs during fiscal 2013. This will be accomplished through a combination of ongoing incremental cost reduction efforts driven by running the business closer to current standards and transformative cost reduction efforts that fundamentally change how we support our restaurants and operate the business going forward. Gene?