Russell Weiner
Chief Executive Officer
Yep. I think you answered your question, but let me try just because the question was so well put. Let me try to give you as many answers as I can before Sandeep kicks me under the table here. You know, what we do expect and we've been really clear on is that the second half of the year is gonna be where you see more growth out of DoorDash. And we said over time, what we expect to get out of this $5 billion, you know, pizza category with aggregators. How that actually, you know, looks over the short term is something that I even if I told you I had the answer to it, I probably wouldn't be 100% correct. And so what we'll do is, you know, we'll continue to report this delivery category growth that we're seeing. And over time, you know, we'll be able to potentially break that out a little bit further with some more insights. But you're right. Uber is, you know, twice as or half the size of DoorDash. So I think over time, we'll see more out of that. And then with the rewards program, you know, what I like about it and actually, you made me think of this whole comparison aggregates. If you think of aggregators, it tends to be a higher, you know, income customer, these are folks who, you know, we hope will eventually come to Domino's, but, you know, we're willing to meet them where they are. The economics are set up for them to stay aggregator customers should they need to. But there are customers out there who want value and want rewards. And, you know, the biggest change we did to the Domino's rewards program was made it a better program for light users. You can do twenty or forty point redemptions now versus sixty in the past, and carryout users. So those tend more lower income. So those two things are working really well together. To drive renowned value, and I just throw out it's a good point on the loyalty program. One would think if you're giving out, you know, points or redemption to at twenty and forty points, you know, maybe that hurts ticket. It's actually the opposite. If, essentially, people are getting side items, and so the ticket on our twenty and forty point item checks tends to be higher than when you're getting a free pizza.