Josh James
Analyst · Credit Suisse.
Yes. So, I think if you're -- the sales motion initially was bottoms-up. And the move that we didn't have -- there's really two moves. So one, it doesn't matter where you get into an account, and it doesn't matter why you're getting into an account. If you're getting in there to sell an application, to sell an IoT solution, to sell a digital marketing application, that's great, go have that conversation. But what we're really trying to emphasize with our sales team is the moment you're in there, you should be talking about the platform and educating them about the platform and doing everything you can to get in front of the right folks in IT, to get in front of the CIO. And what we found is that doesn't slow down the sales process. It prevents future blockers maybe in that sales process, but it definitely prevents future blockers in upsells. If the sales call starts at the CIO or starts at somebody higher in the IT organization, then you're pitching the platform. They understand that and then they figure out what solutions make sense. So, either way, it's just getting to that platform conversation. It really helps remove potential blockers down the road. And also when those CIOs get on board, that is -- I mean, I've heard it several times now, where they look at you and say, I had no idea you did all these things. There's several projects that we want to have you help us with. And I think the Vivint was -- the Vivint example I gave is certainly, I think, a good instance that describes the opportunity because we are in there and they were using us to look at data and manage it across their organization. And they had lots of different people that were looking at reports. And then they said, okay, all the data is here and the systems are connected and we have people. There's great UX here. Can we build a specific application just for us? And something that would have cost, for our average customer, that they'd have to go out and spend millions of dollars or they can come and spend a couple hundred thousand bucks with us and get an application that, because it sits on top of this platform, is able to leverage all of the other technologies that we've been building over the last eight years. So, that's been an exciting thing to see with our customer base.