Riley McCormack
Analyst · TD Cowen.
Yes. So the reason, Jeff, I'm guessing you've seen a lot on the DRS stuff is because of the -- I don't want to call it a leak because it came from the EU, but they haven't released the final text for the PPWR. So a lot of the questions you're asking will be in the final text. But they made it very clear that one of the things they have talked about, because they released a few the bigger policy things, that if for any country where collection is not above an incredibly high bar -- and I don't remember exactly, I think it's like 90% -- incredibly high bar. Yes, we're going to have to roll out DRS, right? And so one of the key parts of a DRS -- I mean, DRS is a pretty simple concept. You put a deposit on a bottle or a can and then when you return it, you get your deposit back. So it's not -- the systems themselves are pretty easy. The problem is the fraud. And there's a million examples. Lately there was a family in Arizona that's -- I don't know what happened, I haven't been following the case, but it was a headline where they made $6 million taking products from Arizona and bring it into California. It's rough, right? And so what they need is a way to authenticate that the products that are being returned actually were part of the deposit return scheme, that there was a $0.05 or $0.10 deposit placed against that product. There's a lot of ways to do product authentication, right? A lot of them are really expensive. Our value that we have to offer through Digimarc Validate is the same value property offered DRS and in general, lowering the cost of a DRS system -- because they are expensive -- is wonderful. We can also democratize it in so far, as in a lot of places, it's not just the cost. It's also -- they don't have 60,000 square foot supermarkets that could have one of these really expensive RVMs, reverse vending machines. People want to use their cell phone [indiscernible] on the country side, right? So that's where we come. And just like we offer a differentiated offering with Digimarc Validate for any product authentication, we can do the same thing, which is a key component of the DRS. And there is not an area that we want to get into directly ourselves. This is an area we'll go through our partners. But a really exciting opportunity. We can't wait to see the final text of the PPWR and move forward from there based on all the marching orders. And again, the key thing about the PPWR, right, is the R stands for regulation, which means it's not negotiable. The member states are going to have to adopt whatever is in this final text.