Barry McCarthy
Analyst · CJS Securities
Thanks, Keith. I'm so proud of the accomplishments our team has made since I joined Deluxe late last year and I'm glad to be able to walk you through some of the details on those efforts and accomplishments today. I've asked much from the team and they've delivered. While still early, we can feel our momentum beginning to build. I've had the opportunity to meet even more employee owners across our fine company and their enthusiasm and their dedication to Deluxe is inspiring. I also had the opportunity to meet with a number of investors during the second quarter and I'm grateful for the overwhelming investor support for our new more focused strategy. I heard many of you ask for additional details about our strategy and our execution plan and I'll provide you more today. I want to be clear upfront. Previously, the company strategy was about diversification and using the company's great cash flow to buy inorganic growth. The company was very successful for a time on this pathway and now we're ready as a company to realize the potential of those acquisitions. However, as Keith highlighted earlier the acquisitions have not yet yielded the organic growth the company expected. In 2018 prior to my arrival the company repeatedly adjusted revenue guidance downward primarily due to acquisition delays and acquisition underperformance. As you can see from our New Day investments, we're now making the necessary investments to integrate these acquisitions then move the company to a modern technology platform. I understand the company had often discussed cross-selling and organic growth, but had not made the investments in the systems, processes, talent or culture to drive that growth. For example, the company has not had had a sale for over a decade. We're addressing each of these head on now. It had become evident to me, our management team and our Board that a course adjustment was required to help us rehire the leading global strategy consultancy, to help find a better future and we shared the results of that effort on our last call. We're now aiming at a much more fundamental transformation than run a new diversification. Our new strategy is focused on winning with the existing customers, markets and product families. It's about profitable organic growth and focus on two key growth markets; payments and cloud. We will invest the outstanding cash flow from promotional products and check businesses into these growth areas and we will supplement out our organic growth with targeted and strategic acquisitions. But we will no longer allow ourselves to be exclusively dependent upon acquisitions for growth. This more focused strategy requires us to change our go-to-market philosophy, many operational processes and critical underlying technology and systems. All of this is necessary to position the company for organic growth which is at the very core of our go-forward strategy. In 2023, we believe this new more focused strategy will deliver a sustainable mid-single digit organic revenue growth and adjusted EBITDA margins in the low to mid-20s. In 2023, we expect the strategy to yield $300 million of net new organic revenue for a total GAAP reported revenue of about $2.3 billion. Yes, we are undertaking material change. I have experience with this and have led organizations through similar transformations throughout my career. Through centralizing and streamlining processes, focusing on the customer and building a sales culture, I have consistently driven profitable organic growth. Consistent with how I've managed similar transitions in the past, we've established an experienced team of Deluxe leaders solely focused on delivering the change. This internal Transformation Leadership Office or TLO is supported by world-class external experts from leading consultancies who provide another layer of expertise and insight. We're leveraging their best-in-class implementation solutions and project management skills to drive the transformer -- transformation as officially as possible to minimize disruption in our core operations. We have a very methodical, practical and responsible process to manage, change and resequence the initiatives to minimize risk. As Keith outlined earlier, our team is doing a great job. We've already made measurable progress on key initiatives and remain on schedule and on budget. Importantly, we're advancing our transformation without missing a beat delivering the quarter and year we've committed. This is the new Deluxe. Now, I'll move on to an update on the progress we've made implementing our business strategy. As we've discussed from the second quarter earnings call in the future we'll focus our efforts on four primary business areas: payments, cloud, promotional products and checks. The first growth area is payments a multibillion-dollar market growing at 10% to 15% annually. Our payments offering fits into three .subcategories, first treasury management solutions. We believe we can grow market share with our existing market-leading software and solutions. Additionally, we continue to see green shoots of opportunity and integrated receivable, which expand beyond financial institutions. We have a strong sales pipeline and a healthy backlog of customers in our implementation queue. The second area is payroll where our solution is a great fit for small business one of our areas of greatest strength. And the third area is, helping businesses large and small pay and get paid. Our new eChecks product is well-positioned in the fast growing disbursement space and we're having great conversations with our small business clients about their payments needs. The second growth area cloud-based solutions is also a multibillion-dollar market growing at double digits annually. Our interest in cloud is focused in three subcategories. First cloud-based services including loyalty offerings logo design profitability tools and bank accounts switching tool solutions. Second, cloud-based web design and web hosting. We already have a strong presence in this space hosting millions of websites directly and indirectly through partners. We've recently been selected as a preferred hosting and web service provider by Ingram Micro, a global and technology and logistics company operating in 64 countries with 33,000 employees. We expect to announce more on this win in the near future. This is another example of the new Deluxe. Third, cloud delivered data and analytics such as those offerings from FMCG and Datamyx. We see year-over-year growth in this area in the second quarter and we're beginning to see early signs of returning growth on the home mortgage refinancing market as a result of expectations for lower mortgage interest rates. We're excited with our strategy to expand data-driven marketing deeper into small businesses. It's showing early signs of success and we'll provide updates on this business in quarters to come. As part of this acceleration, we recently signed a new deal with one of our existing strategic data partners expanding the reach of our data within the small business lending vertical. Again, we see this as another early proof point about the new Deluxe. The third area promotional products includes prints retail packaging banners business forms and other promotional products designed to help customers manage and promote their brands. We're actively conducting national searches for the leaders of payments, cloud, and promotional products and expect to have those positions filled later this year. We're very pleased with the caliber of talent we are attracting with deep experience in each of these areas who want to be part of our transformation story. Prior to placing these new leaders, we have existing executive leadership assisting with our transformation and I'm also deeply involved in the day-to-day operations in these areas. The fourth area is checks. Tracey Engelhardt, an experienced Deluxe leader with deep industry knowledge will be our General Manager for Checks. Checks generate strong margins and cash flow and with Tracey's leadership we believe we can maintain this profitability and capture new market share. Recapping our strategy, our overarching objective is to position the company for an acceleration of profitable organic revenue growth. We believe managing our business in four key areas, payments, cloud, promotional products and checks will allow us to focus much more clearly on the acceleration of organic revenue growth. Payments and cloud are multibillion-dollar markets, with great secular growth trends and great earnings multiples. And importantly, these are markets where we have the right to win and where we already have significant business. As an additional tailwind, we see opportunities in the markets we're in. With mega mergers and more in the fintech space specifically. We're positioning ourselves to benefit, by having a fast and nimble company, skilled at selling more to our existing customers. We are keeping our debt load to give us maximum flexibility to grow and respond to market opportunities. I've heard a question from many of you about our approach to capital allocation and future willingness to accumulate debt to deliver our strategy. Here too, I want to be very clear. This company is fundamentally healthy, and has no need to take unnecessary risk. I have spent many years in a greatly overleveraged environment. And have no plans or intentions of taking this quality company in that direction. You should expect to see it make fewer more meaningful acquisitions over time to supplement our organic growth. Every decision will be taken in the view of maximizing shareholder value, with the least amount of risk. Now, let me give you an update on the progress and emerging momentum our team has from an operating perspective. First, sales, we announced this Monday that we have completed a national search for our Chief Revenue Officer and are pleased that Chris Thomas has joined Deluxe in this new role. Chris brings a breadth of capabilities to Deluxe to help us create a world-class enterprise selling organization. He has past experience at DXC Technology, Hewlett Packard and Pegasus Logistics Group, where he built and transformed the global sales organizations to accelerate organic growth and transform the corporate culture to be very sales driven. His experience is a great match for our strategy. And we're pleased to have a leader of Chris' caliber, join the world-class team we are building to help define and shape our sales culture. As Keith mentioned earlier, we announced our relationship with Salesforce as our enterprise CRM platform. With a single view of our customer and data insights previously unavailable to us, we will identify substantial cross-selling opportunities across the millions of our existing customers. I recently participated in the Salesforce Investor Day in New York, giving me the platform to share our fundamental transformation story with tech investors. Even before Chris's arrival, we can begin implementing a new discipline into our telesales centers, to rapidly test new scripts offers and promotions which we expect will yield measurable improvements and cross-selling results. Additionally, we have closed several important deals including Ingram Micro and data deals I mentioned earlier. You will hear more, in the coming weeks about our exciting progress. Second, product and innovation, we've also made progress strengthening our product innovation and development teams. We brought all product development activities under one Deluxe leader to provide consistent innovation and product delivery. For the first time, we'll have common methodologies and commercialization practices, enabling us to unlock the full potential of our products. We're currently developing new solutions to support our treasury management and ePayment initiatives and more. We are moving at great new speed. For example, in Q2 we developed an extension to our ePayments product offering called, Print plus Mail. Print plus Mail combines the speed and convenience of sending an electronic payment with the experience of receiving a physical business check. The end recipient controls this entire experience. With just a click Print plus Mail automatically generates and prints high-security paper checks from our secured processing facilities and mails them for our customers the same day. Within the first few weeks since launch, we brought up more than 500 customers on this new capability and expect to continue to enhance the offering through the rest of the year. Clearly, this is also evidence of the new Deluxe. Additionally, under Amanda Parrilli, our new Vice President of Strategy and Planning we're establishing a new portfolio of management program to further focus our investments and accelerate organic growth. Third, efficiency. I said before we'll self-fund much of our go-forward investments and structural efficiencies. We've made great progress for the second quarter rationalizing operations, closing certain real estate locations, and simplifying processes, allowing us to redeploy resources to accelerate growth. Earlier both Keith and I gave our perspective on our platform investments that will not only help us accelerate our growth, but should deliver material savings over time. The fourth area of focus is culture. We hired Jane Elliott to be our Chief Human Resources Officer who has led through similar transformations during her career. We're reorganizing the executive leadership team to align with our new strategy. We've initiated a broad organization restructuring to reduce the number of management layers we've added before and expand areas of control. The new organization will be nimble provide clear accountability and results and faster decision making. In April, we made all North American Deluxe employees shareholders and the impact is already exceeding my expectations. We're seeing a whole new level of dialogue, focused on teamwork and creative problem-solving. Our employees are fully aligned with shareholders and motivated and rewarded to think and act like owners because every North American employee is now an owner. Today, we've given you the highlights of the changes underway and the momentum we're building. We're delivering the performance results we promised even as we aspire to do better in the future. We're working at a rapid pace to transform the company to drive organic growth. I know you probably have more questions and I want to update you on our plans for an Investor Day. We're tentatively planning our Investor Day for February 2020 which will allow our new GM to get established and provide you with detail about their exciting businesses. We will organize the event to showcase our new management team, our strategy, and incredible products, we even included live product demos. We will set up a save the date e-mail along with more detailed agenda later in the year. Between now and next earnings, you should expect to hear us publicize details of key wins and new partnerships. These will be more examples of the new Deluxe. In closing, our momentum is clearly emerging and our transformation is well underway. It won't happen overnight, but my optimism for our future continues to grow and I'm more energized and excited about our opportunity than when I joined just eight months ago. Now, Keith, Ed, and I will open the call for questions.