Lee Schram
Analyst · BRG. Your line is now open.
Yes. It's a great question, Jamie. So think of it this way. In the Datamyx business, that is the one that's going to be – tend to be more interest rate-sensitive, because it – primarily in the past, that's been more mortgage intensive. So we have – our largest customer there is Quicken Loans. And well, they're a great customer. They've been a great customer of ours. But we've seen them pull back a little this year, not leave us, but pull back, because they know that the interest rate market in the mortgage space and the housing market, what was reported today in the housing is not where it's been. I think they said it's the worst now since December of 2016. So that is going to be a little bit more of an interest rate-sensitive for the mortgage rate market. And what we're doing though is we're bringing some of the players that are in those spaces that we've done work with in the past, they're looking to other areas that are not as interest rate-sensitive historically as they've been. Because they're trying to expand and build out their businesses, and they need data, and they need to market alerts, and they need some of the capabilities that we have there. Flipping to the FMCG side of the house. Again, we've done new – both the consumer loan and the consumer deposits and the small business loan and the small business deposit. And what we've been working on with our customers right now is – and what they're telling us, a bit late in the year, this is when we start building those campaign, thinking and building our models out, translating those to revenue, Jamie. What we're hearing is, again, those with heavier need for deposits and credit card processing, those traditionally are better areas for us, more expansive areas for us, not as, obviously, negative interest rate-sensitive from the mortgage market. If deposit rates are going that going to go up, then there's opportunity for the financial institutions to target people better and wanting to pick up both consumers and small business in those markets. So – and that's, by the way, why we got into both of these businesses, because we were concerned too interest rate-sensitive, Datamyx area wanting to be more balanced and less than interest rate-sensitive in the FMCG. So hopefully, that gives you some…