Gary Philbin
Analyst · various important factors, included in the most recent press release, most recent 8-K, 10-Q and annual report, which are on file with the SEC
Thanks, Randy. Good morning, everyone. The third quarter represent another period of solid sales performance for both brands, Dollar Tree and Family Dollar. Our store optimization efforts and sales driving initiatives are working. The teams have completed more than 1,150 Family Dollar H2 renovations, nearly 200 Dollar Tree rebanners and more than 1,000 Dollar Tree Snack Zones and launched our Dollar Tree Plus! test already this year. These efforts have driven top line sales and transaction counts at both banners.
Fiscal 2019 has been a unique year as a result of several factors. We planned and accomplished the material acceleration of our Family Dollar store optimization initiatives and the consolidation of our 2 support centers to Chesapeake, Virginia. Additionally, the global helium shortage, which has an outsized impact on our party business, and the continued uncertainty regarding trade and the related tariffs have impacted our business. I'm proud of our team's efforts and the sales execution through this environment.
We worked hard to maintain focus on our customers and our values in store. Our results for the third quarter included sales increase of 3.7% to $5.75 billion. Consolidated same-store sales increase of 2.5%, and our EPS of $1.08 was within our guidance range. Other highlights for the quarter included completing 247 Family Dollar H2 renovations, completing 512 Dollar Tree Snack Zones, bringing our total to 2,087 across the chain, and repurchasing $11.6 million (sic) [ 125,048 ] shares as part of our share buyback program.
And in mid-October, we hosted our fourth annual nationwide hiring event focused on hiring more than 25,000 associates in communities all across the country. This event provides individuals with the opportunity to join the Dollar Tree or Family Dollar teams. These new associates can earn the opportunity to be promoted through the field organization. As a growth company, we're always looking for talent and [ better ] strength that can develop into future leaders in our stores. Our application flow was strong for the successful hiring event.
Regarding Dollar Tree segment sales highlights for the third quarter, we delivered a 2.8% comp, representing the 12th consecutive quarter of comps exceeding 2%. Dollar Tree had increases in both traffic and ticket, with traffic slightly outpacing the ticket increase. Geographically, all zones comped positively and were at or better than 2%. Strongest performing zones were in the Northeast, the upper Midwest and Southwest. Our cadence of comps in the quarter, all 3 months, were better than 2%, with August being the strongest month. Dollar Tree continues to deliver solid positive comps in the consumables category. And our seasonal business continued to perform very well. In fact, Halloween was on par with a very good seasonal sell-through we've been experiencing over the past couple of years.
Our variety business, which includes party at Dollar Tree, comped positive each month during the quarter, but was again impacted by the helium shortage. We estimate that our comp was negatively impacted from lost balloon sales by about 20 basis points. We expect this helium shortage headwind to continue, but to a lesser degree, for the remainder of 2019.
The Dollar Tree merchant team continued to do a terrific job of delivering ever-changing and new product ideas that drive customer excitement and repeat visits. Dollar Tree WOW is the excitement that our customers have come to expect. Snack Zones have started, 27 we have rolled out to great success, and we continue to extend this initiative into more Dollar Tree stores. Last year, we added Hallmark cards to all stores across the chain. It has proven to be a great partnership, and customers certainly love the Hallmark brand, the offering and the value.
And this year, we've been rolling out a new program called Crafters Square. Crafters Square is now in more than 600 Dollar Tree stores and is our new and expanded selection of arts and crafts supplies, all priced at $1. Feedback from stores and customers has been fantastic, and we'll continue to expand this traffic-driving initiative to more stores going forward. The sharing of projects within the crafting community on Pinterest, Instagram and other platforms has made this one of the quickest launches to our customers on a small base of only 600 stores.
Let me give you an update on Dollar Tree Plus! As we've discussed previously, we are conducting a test of multi-price points at select Dollar Tree stores. The multi-price points -- multi-price assortment is an increment of $2, $3, $4 and $5, is being tested in 115 stores. We just reached the 6-month mark in the initial stores, as the majority of the test stores were added in June. And we're closely monitoring performance, including impacts to traffic, sales, margin and, of course, customer feedback. As always with tests, we follow an iterative process where we test, learn, modify and improve along the way.
Our focus regarding multi-price point tests as we finish this year and move into 2020 will be on delivering great values to our shoppers within targeted categories, shifting more towards discretionary and unique products that we believe delivers the WOW factor to consumers and is additive to the basket and margin profile. Utilizing our broad vendor base to source these great value products, ensuring, as always, that we protect the Dollar Tree brand. Our brand is more than the items we sell for $1. The Dollar Tree brand represents a pricing value and that the customers get tremendous value for what they spend at Dollar Tree. Our efforts to drive this test should include extending our reach by adding great value, exciting merchandise and opportunities to expand margin. We are still early in this test and look forward to updating you as the test evolves.
Family Dollar team delivered another quarter of positive comps with a 2.3% increase. Importantly, comparable transaction count for the quarter was positive, continuing the trend that began to emerge in midsummer. Team's performance demonstrates that efforts to prove the consistency of execution across the chain and efforts to drive H2 performance are working and are gaining traction.
Our Family Dollar segment highlights for the third quarter. Our consumables business performed very well, delivering its 12th consecutive quarter of positive same-store sales. Our cadence of comps through the quarter, all 3 months, were better than 1.5%, with August being the strongest month. From a zone perspective, comps for 6 of our 7 zones were positive, with the strongest performance in the West, Southwest and Southeast zones. Our Family Dollar customer service scores for Q3 showed improvement from the prior year. Categories of store cleanliness, product assortment, speed of checkout were among the notable improvements.
We continue to believe we are taking the right steps to transform our customer experience to increase the frequency of the business. These steps include improving customer satisfaction, developing brand and price reputation, focusing on opening price points, incorporating better organized and focused Dollar impact sections and serving more of what our customers need, including frozen foods. And as we expected, the average scores for H2 stores, where we have invested in our fleet, are higher across the board. We continue to be very pleased with the performance of our H2 store format of Family Dollar. All new and remodeled stores are in this format, which is driving greater loyalty, repeat visits and value perception in these locations. These renovated stores continue on average to deliver a comp greater than 10% in their first year post renovation. We are committed to this format and plan to renovate at least 1,000 Family Dollar stores to the H2 format in fiscal 2020. We began rolling out the H2 format in Q3 last year. We continue to like the sales that we are seeing in the H2 stores, now cycling into their second year.
Our efforts to drive performance across the store base continue to focus on initiatives around our private brands with compare and save, our smart coupons that offer our loyal customers the latest and best values. Hallmark cards will be coming to all Family Dollar stores in 2020. And of course, our store manager training and retention efforts, as always, to drive performance and consistency store by store.
In our store support center, we are seeing the benefits of having our teams, Dollar Tree and Family Dollar, together in one location. We anticipate being together will greatly enhance our culture, our ability to recruit great talent and improve the collaboration within our organization as we train and develop and provide even more and better support for our stores.
Looking at real estate for both segments in the third quarter. We opened a total of 165 new stores, 114 Dollar Trees, 2 in Canada and 51 Family Dollars. We relocated or expanded 12 Dollar Tree and 3 Family Dollar stores. We renovated 247 Family Dollars as a part of our H2 renovation initiative, and we rebannered 39 Family Dollars to Dollar Tree stores for a total of 463 projects during the quarter. We also added freezers and coolers into 138 Dollar Tree stores, bringing our total to stores with freezers and coolers to just over 6,000. During the quarter, we closed 42 stores, 12 Dollar Trees and 30 Family Dollars, and we ended the quarter with 15,262 stores: 7,447 Dollar Trees, 7,815 Family Dollars.
Before I turn the call over to Kevin, I'd like to provide a brief update on tariffs. Just prior to our last earnings announcement in August, the USTR announced that tariffs on List 1, 2 and 3 products will increase from 25% to 30% on October 1. Tariffs on List 4A products would increase from 10% to 15% on September 1, and tariffs on 4B products would increase also from 10% to 15% on December 15. As noted in our August earnings announcement, our outlook provided at that time did not include any impacts related to these changes. Our updated outlook includes approximately $19 million of cost of goods sold, with the expected impact from USTR tariffs for List 1, 2 and 3 as well as List 4A and 4B tariffs, if fully implemented, in Q4. Nearly all the expected impact is related to the introduction of List 4A tariffs.
Now I'll turn the call over to Kevin.