Gary Philbin
Analyst · various important factors
Thanks, Randy. Good morning, everyone. Thanks for your patience. This morning, we announced our results for our first quarter of fiscal 2018. Sales increased 5% to $5.55 billion. Our consolidated same-store sales increased 1.4%.
By segment, comp sales for the Dollar Tree banner increased 4%, and for the Family Dollar banner, comp sales decreased 1.1%. Our enterprise gross margin rate declined 20 basis points to 30.6%. Operating income increased 12.6% to $437.6 million. And excluding costs associated with our recent refinancing and the prior year's $50.9 million receivable impairment, adjusted earnings per share increased 21.4% to $1.19.
Our teams in both banners worked hard to deliver top line sales and bottom line results that were within our guidance range for the quarter when adjusted for the debt refinancing. We started the year knowing we needed to overcome an early Easter.
Our teams faced some significant hurdles and freight cost pressure above our initial estimates in the quarter and the disruption of business, especially at Family Dollar, from a wetter and colder-than-expected spring. Faced with these issues, I'm proud of our banners and teams' efforts to overcome these hurdles.
By our business segments, for Dollar Tree, we had a positive quarter of 4% comp, now the fourth consecutive quarter of comps greater than 3.5%. Family Dollar comps, while negative, had positive consumable comps, now the sixth consecutive quarter of positive comps for the consumables side of our business.
Our Dollar Tree Canada team exceeded its plan for operating income, driven by improved margins and expense leverage. And our Dollar Tree Direct online business delivered double-digit comp increases in both sales and site visits.
In our Dollar Tree banner, for the first quarter, our top-performing categories were candy, snacks and beverage, beauty and eyewear, health and personal care, and household consumables. Our sales performance was very balanced, with discretionary slightly outperforming consumables.
February same-store sales were in line with the comp for the quarter. March was a strong positive, and April was down year-over-year as expected. Both March and April comps were affected by the earlier Easter, April 1 this year compared to April 16 last year. Geographically, Dollar Tree same-store sales growth was strongest in the Southwest, West and Southeast, and all of our zones delivered positive comps at or greater than 3%.
We're really pleased with the Dollar Tree banner's comp store sales results in a quarter that had the disruption of winter storms, an early Easter and spring's weather's arrival that seemed later than most years. Our 4% comp was a remarkable result from all of our store teams and our merchants.
Our merchant teams again hit the mark on incredible values and assortment. We had some to make up for an early Easter, and we moved the needle across both our discretionary and consumable categories.
Over the past year, the Dollar Tree merchant team has developed and tested an initiative for select stores which we call Snack Zone. The Snack Zone is designed to provide customers with compelling assortment of immediate consumption products at the $1 price point to drive incremental sales. Our customers are excited with the introduction of the Snack Zone, great values across categories of cold beverages, candy, snack cakes, salty treats, other favorites that bring our customers back to those treats that they crave.
We're excited about these incremental sales and additional foot traffic that they generate in the stores where installed. During Q1, we added the Snack Zone to 214 Dollar Tree stores and have plans to launch this initiative into 750 Dollar Tree stores in fiscal 2018.
For the Family Dollar banner in the first quarter, while we did not achieve our intended target on comps for the quarter, we continue to make progress around our assortment, marketing and store renovation program. Our pressure on comps was nearly all due to misses in apparel and lawn and garden, our 2 departments that got off to a slow start with the colder-than-normal spring and early Easter.
However, the following highlights continued to show strength in the underlying business. Top-performing categories included: refrigerated and frozen food, school and office supplies, snacks and beverage. Our comp performance was again driven by consumables, and I'm pleased with our progress across these categories as it speaks to the relevance and items that our customers need most and count on Family Dollar to deliver weekly.
Our sales cadence through the quarter, comp sales were strongest in March and softest in April, as expected, with the impact of the Easter holiday timing shift.
Geographically, Family Dollar same-store sales for the quarter was strongest in our Northeast and West zones. We also worked during the quarter to reset and highlight Beauty Care. It's an important category for our primary loyal customer and has been very well received, and we've seen strong comps in the stores completed.
Our expanded assortment has turned this category positive dramatically in March and April despite the Easter shift and cooler temperatures. Our increased inventory levels at Family Dollar represent our measured investment of additional inventory in key departments to drive better in-stocks, along with the timing of several resets that were in motion. We expect this to decline over the year from current levels.
Our customer-facing program to refresh our value message at Family Dollar is Smart Ways to Save. When you visit a Family Dollar store, view a marketing circular or check our website, you will see a consistent value messaging. It's all across our Smart Ways to Save; EDLP pricing for everyday value; price drops that reflect meaningful value on promotional items; our $1 Wow items, which drive surprise value and an opening price point across our stores; and Compare and Save calls out great values on our private brands; and our Smart Coupon program supports us with our messaging.
During the quarter, we had more than 900,000 new customers sign up for Smart Coupons, now bringing our total enrollment to over 6 million since the program was launched chain-wide in 2016. Our Family Dollar mobile app makes it easier for customers to use Smart Coupons. 2.9 million customers now have downloaded the app, and we are receiving strong reviews on both Android and Apple operating systems.
We continue to gain traction on the new private brands that we've been introducing across the chain. These brands have been developed to provide national brand comparable quality and meaningful savings to support the Compare and Save component of our Smart Ways to Save program. Our customers know they can count on the quality with our 100% customer satisfaction guarantee.
We've completed the rollout of new brands in the consumables category and are well underway with changes being made in our apparel and home categories, which should be complete by the end of Q2. These brands provide customers with an alternative at even greater values. Our goal is to drive traffic and loyalty while enhancing profit margins.
During the first quarter, we completed another 215 Family Dollar store renovations, bringing our total to 592. We continue to be very pleased with the initial results we are seeing in these newly renovated stores and especially about the feedback we are receiving from our customers and store teams.
The renovated stores provide our customers with a better Family Dollar shopping experience; better shopping adjacencies and more productive meaningful endcaps; expanded beverage and snacks, including immediate consumption coolers near checkout; added assortment of food in coolers and freezers; updated hair care assortment; expanded adult beverage in select stores; a shopper-friendly power alley to emphasize $1 Wow items; and a faster checkout process for the customer.
Our store teams are working hard to be the neighborhood store of choice for the fill-in shopping needs of our Family Dollar customers that typically live, work and shop near our stores.
Highlights for the quarter at Dollar Tree Canada include: the team delivered mid-single-digit positive comps for the quarter. We saw increases in both ticket and traffic. April was the softest month of the quarter due to the earlier Easter. Both discretionary and consumables comped better than 4% for the quarter. Top-performing categories included lawn and garden, floral and kitchen textiles. And operating income was slightly ahead of plan, driven by the margins and overall SG&A leverage. A focus on our people, retention and building on operational leadership capability continue to be fundamental to driving solid results in Canada.
Dollar Tree Direct is our selling website for the Dollar Tree banner, which provides opportunities for enhancing our customer base, driving incremental sales, extending brand awareness and encouraging in-store visits. Q1 represented another productive and profitable quarter for Dollar Tree Direct, with double-digit increases in both sales and website traffic.
Conversion rates increased for both desktop and mobile during the quarter. Our online videos earned more than 1.6 million views during the quarter, highlighted by our new seasonal product videos associated with Easter and highlighting our expanded assortment of frozen foods.
In Q1, our e-mail subscriber database exceeded 3.4 million customers. They have opted in. Our e-mail subscribers are brand loyal and are excited to be the first to know of great values and selections we offer every week. Our Q1 marketing was heavily focused on spring, Easter and early summer, with the goal of driving both in-store traffic and online sales. Check out both websites at dollartree.com and familydollar.com.
Looking at real estate for the first quarter. We opened a total of 130 new stores, 68 Dollar Trees, 62 Family Dollars. We relocated or expanded 26 stores, 24 Dollar Trees and 2 Family Dollars. And we renovated 215 Family Dollar stores as part of the renovation initiative for a total of 371 projects during the quarter. We also added freezers and coolers into 104 Dollar Tree stores during the first quarter, bringing our total of Dollar Tree stores with freezers and coolers to 5,311 stores.
During the quarter, we closed 5 stores, 2 Dollar Trees and 3 Family Dollars. And we ended the quarter with 14,957 stores, 6,716 of them being Dollar Trees, 8,241 Family Dollars.
I will now turn the call over to Kevin to provide more detail on our first quarter performance and our outlook for Q2 and fiscal 2018. Kevin?