Sam Sato
Analyst · Robert W. Baird. Please go ahead
Thank you and good morning. I'm excited to share our results for our fourth quarter, recap our performance for the year. In 2021, we delivered record results across many performance metrics including sales of $699 million, adjusted EBITDA of $77 million, earnings per share of $0.90 and free cash flow of nearly $82 million. Importantly, we ended the fiscal year in a solid financial position, which gives us confidence to continue to invest in our Big Dam Blueprint. Anchored on our Big Dam Blueprint, 2021 was a year of evolution, as we embarked on a journey to position our company to better compete and enable long-term growth. Our Big Dam Blueprint that we outlined on prior calls focuses our attention on the shifts we are making to address sizable market growth opportunities for Duluth. Our results in 2021 highlight the progress we've made on seizing market growth opportunities, while also highlighting where we can make even greater gains. Before I expand on the performance highlights, I'd like to share how we're thinking about the business and responding to conditions that are shifting faster than they ever have in the past. Our company's mission has long been grounded in the belief that there's always a better way. Today's consumer sets a high bar for what they expect in apparel and gear that enables them to take on life with their own two hands to be more self-reliant and for how they choose to engage with brands. To that end, I'll touch on the progress we're making to know our customers both new and existing better, leverage our omnichannel model to meet our customers, where, when and how they want to engage with us, aligning our family of brands to address customers' evolving lifestyles and activities, invest in areas that will allow our business to scale and generate consistent financial results that create value for all stakeholders. While the beginning of the year was met with uncertainty about how the effects of COVID-19 were going to impact shopping behavior and consumer demand, our customers had already proved that demand for apparel and gear that meet their active indoor and outdoor lifestyles were not going to be dampened due to the pandemic. On top of growing sales in 2020, our direct-to-customer channel accelerated in 2021 more than doubling the annual growth rate to 9.4%, resulting in two-year growth of 13.5%. This impressive growth showcases the resilience of the Duluth brand as well as our loyal and growing customer base. Let's dig a little deeper into our customers. We know that shopping behavior overall was impacted by COVID in 2020 in ways that accelerated online buying, created changes in customers' clothing needs, incentive consumer spending with government stimulus money and limited choice due to disruptions in global supply channels. Our 12-month active buyer file is 14% larger than it was two years ago. And for the first time, the mix is tilted to buyers who have been purchasing with us for greater than two years. These buyers represent our most loyal long-standing customers and they were not immune to the COVID impacts that shifted shopping behavior. But they returned to Duluth in bigger numbers than they ever had in the past. Building on the learnings we've gained through shifting to digital prospecting as a primary source of acquisition to the brand, we also acquired a significant number of new customers during the year. Moving forward, we will continue to increase our efforts to acquire new customers through engaging experiences, including when and how they prefer. This leads to greater frequency of purchase with more full-priced products and higher retention, which is much better for us longer term and speaks to a key change we've made in our business model today. In many ways, our top of the funnel customer opportunities have never been bigger. With retail net sales up 46% over last year, we realized a very healthy increase in store level conversion, up almost 300 basis points. Combined with an 8% increase in retail average order value, our stores are closing in on pre-pandemic sales productivity levels. New buyers coming from the retail channel was up 22% over last year with having the benefit of only one new store opening this past fall Regarding our stores. Today we have 65 retail stores, spread across 33 states. While our concentration is in the Midwestern region of the country, we operate stores as far as Alaska and the Pacific Northwest as well as several stores up in the Northeast region and many in the Southern states. Our stores range in size from 6,000 to 15,000 selling square feet and are generating strong four-wall EBITDA margins in the mid-20% range and all generate positive cash flows. As we've discussed previously, our store channel serves as a critical piece of our omnichannel network. In addition to supporting critical business needs, like fulfilling online orders, they serve customers directly with convenient services such as Buy Online Pick Up in Store, curbside pickup and handling network returns and exchanges. Our stores are realizing up to a 30% attachment rate on Buy Online Pick Up in Store orders, which is all incremental sales. The investments we have already made to facilitate enterprise-wide visibility into inventory served as well again this past holiday season where stores fulfilled 17% of online direct orders. While we do not have plans to open new stores in 2022, we are actively pursuing new sites for grand openings in 2023 and will overlay our ongoing target customer research incorporating qualitative and quantitative data analytics to inform our plans. During 2022, we will embark on several existing store and product layout tests that align with our brand positioning plans and are guided by customer feedback. Now turning to our brand portfolio. As I mentioned earlier, an important evolution in our business today is the position of our brand offering from a primarily single brand of Duluth Trading Company to a family of brands under the Duluth Trading Company umbrella. Duluth by Duluth Trading Company is our workwear brand offering both men's and women's apparel with a focus on hard-working heritage. Included in Duluth will be our 40 Grit collection offering entry level price points on core workwear items for both men and women. The Duluth brand will sit alongside our other brands, AKHG, formerly Alaskan Hardgear and Best Made. Each share common brand values target men and women and will be designed for unique end purposes. At its core, Duluth is our workwear brand for hard-working men and women who live a life of doing, whether it's for their career or outside their day job. The products are designed and tested to support customers' activities around getting things done and are infused with features and functions that solve the problems faced in their work and hobbies. Within Duluth brand today sits our first layer business, which includes men's and women's underwear, under shirts, bras, loungewear and sleepwear. Many of our strongest and most innovative collections sit within this area and include Buck Naked, Armachillo, Dang Soft, Bullpen, Free Range and the most recent addition of Funk No! Next is our Alaskan Hardgear outdoor brand, which will be renamed AKHG and include a launch for women this spring. Historically, AKHG focused on serving our customers' needs for outside recreation under more severe conditions. While, we expect many will continue to buy for this purpose, we believe the larger opportunity is for customers whose needs are for products that enable their outside recreation under a multitude of conditions. The growing segment of outdoor activities such as hiking, camping and fishing fits squarely in our wheelhouse of designing solution-based products and built through a performance lens. With the addition of women, as well as expanding the range of fit and sizes, supported by the brand positioning, we expect AKHG, which grew 12.5% in 2021 can grow from roughly mid single-digit percent of total sales today to a much greater share of our business over the coming years. And finally Best Made, which we acquired in 2020. With a history of fine curated men's apparel and crafted hardgear gear, our first refinements were to simply edit the overall assortment and build consistency in the apparel fit standards. Best Made fits into our brand portfolio as a casual yet premium alternative to the hard-working collections of Duluth and AKHG. The products comprise consistent attention to detail made from high-quality fabrics but also in view rich and distinct origin stories that offer our customers an aspirational addition to their wardrobe, kitchen and workshop. We are also currently working on our Best Made women's collection expected to debut in 2023. A cornerstone of each brand that extends from our company's roots is our deep commitment to product innovation. Our team of 30 in-house product designers’, developers and technicians are the creative force behind the majority of the products we produce and sell today. In addition to quality, our customers expect products to fit, function and come in an extensive range of sizes and we believe this is part of our innovative secret sauce that can't be outsourced. Building on our omni-channel model, we do see areas in the business that require investments that will enable us to scale, allow us to consider new channels of growth in the future, enhance digital engagement and ultimately meet the expectations of our customers. To this end in 2022, we plan to allocate up to $57 million for capital expenditures that address these strategic areas. The most significant capital investment we see are in our supply chain network. I'm pleased to report that we just recently signed a long-term lease on the new fulfillment center located in Adairsville, Georgia. And nearly 500,000 square feet this facility will be the largest and most automated of our fulfillment centers. Plan to be operational in late summer of 2023, this facility will have capacity for up to 40% of our annual direct volume and will cut our average delivery time in half for the Southeast region, which extends West to Texas and North along the entire Eastern Seaboard. This new facility will leverage state-of-the-art automated storage and retrieval technology that greatly increases the speed, accuracy and efficiency of our fulfillment operations. With robotics, the operations will be able to flex up and down with greater ease based on the seasonality of our business and mitigate some of the strains and reliance on the local labor pools. In addition, to the new center in the Southeast, we will invest a portion of the capital into our existing fulfillment locations in Wisconsin and Iowa. New receiving and sortation equipment will greatly increase our daily inbound capacity, which means having sellable product available sooner for direct orders and replenishment of our stores. For outbound efficiencies, new technology will enable the picking and preparation of packages that increase speed and accuracy of the order and cost savings on freight. Lastly, we have a number of technology investments that will go towards advancing our internal capabilities including, customer data to action marketing campaigns, enhancing our customers' experience on our website and mobile device, through progressive web app solutions and shore up the state of our ERP system to current generation. The scope of investments we have planned in 2022 and over the next few years, are necessary to position our business competitively and future-proof core capabilities. As Dave will share shortly, our strong financial position allows us to embark on these investments and continue to be dynamic with brand development, product innovation and take advantage of compelling growth opportunities, such as our partnership, with Tractor Supply and similar initiatives. Today we are in just over 100 Tractor Supply stores and featured on their website with an offering of our best-selling men's Buck Naked Underwear. The business continues to build and we are garnering information about the customer base and operational capabilities necessary to successfully grow a wholesale business. We've also been actively testing a footwear shop-in-shop in three of our stores with Danner, a well-recognized provider of rugged hiking and work boots that has given us great learnings regarding opportunities to expand and grow the footwear business. Investing in the business to grow our capabilities and solidify our foundation, will allow us to pursue new channels and reinforce existing channels to support the sales growth needed to reach our $1 billion goal by the end of 2025. Additionally, our commitment to grow bottom line results to achieve our prior best operating margin of 9% to 10% is a priority and will help guide our capital allocation decisions. Our healthy balance sheet and strong liquidity position of over $200 million between cash and available line of credit, provides us the flexibility necessary to continue to execute on our Big Dam Blueprint. Our focus on what's in our control and being operationally nimble resulted in a second year of growing adjusted EBITDA margins. At 11.1% of net sales, this represents the highest mark since becoming a public company. Full-year earnings per share of $0.90 per diluted share, represents a record high net income level for Duluth. The strong earnings growth and well-managed capital outlays contributed to free cash flow of nearly $82 million and finishing the year with zero bank borrowings on the balance sheet. These outstanding results in 2021, reflect great execution by the team in the face of unprecedented supply chain disruptions and dramatic shifts in consumer shopping behaviors. In conjunction with the supply chain challenges, our inventory management discipline also contributed to much leaner and cleaner levels of inventory that drove higher gross margins. In fact, the gross margin on product sales in the fourth quarter was up 400 basis points compared to last year and was largely the result of selling more at full price and less on promotional or clearance pricing. This was a key objective for us coming into 2021, and remains a top structural strategic priority moving forward. Our pipeline of new products and extending hero fabrications into existing product designs has been fanatically received by our customers in several areas this past fall. The women's division in particular has leveraged the success of Armachillo and Dang Soft fabrics into several first layer categories. Our highly successful CoolMax technology has been blended with the Duluth Double Flex canvas in jackets, pants and overalls. And one of our most successful women's pant launches this fall included an expanded assortment of the Daily Denim collection. This premium denim provides the flex and shape that are in high demand along with the durability and resiliency to stand up to frequent wear. In men's, we launched the Funk No! Boxer underwear and just recently introduced a new Controlroom Boxer Brief. Both items infuse technology that regulates body temperature, provides odor-resistance and comfortable design features. Like women's, fabric technologies such as Armachillo and Dang Soft have been designed into lighter weight hoodies, fleece and joggers. The men's core, DuluthFlex, workwear line that includes Fire Hose pants, CoolMax overalls and a greater assortment of lined pants were among our best sellers this fall winter season. I touched earlier on our progress in marketing to build brand awareness and fill the top of the funnel with potential new and repeat buyers. I'm pleased to report that 2021 was another year of applied learnings that successfully leveraged advertising spend by over 50 basis points. The shifts we made during the year to scale spend on digital media platforms and reduce reliance on print and linear TV continues to drive efficiencies and increase awareness. Combining contextual targeting through streaming and YouTube with conversion tactics that triangulate the viewers' intentions and interests are among the most powerful marketing tools today. As we continue to build our personalization toolbox and improve our ability to generate repeat purchases, we expect retention rates will notably improve in 2022. Our focus with core programming will be through linear cable and extending to streaming to drive awareness through our peak period. We see lift in web visits alongside programming such as our alignment with the Yellowstone TV show, our sponsorship of the US Olympic Luge Team, live sporting events and other cable programming events. Lastly, we're finding that what we message is just as important as when and how we deploy the messaging. More personalized outreach through our owned media channels such as social media followers and e-mail based on customer preferences and brand-specific onboarding will drive higher first-time buyer retention rate. Our creative teams are developing dedicated category awareness campaigns focused on the collections or brands features and benefits versus promotional pricing. Operationally, I want to commend our teams for managing what is in our control and delivering overall SG&A expense leverage in 2021 that contributed to exceptional earnings growth. As Dave will share in more detail, our 2022 expense plans contemplate deeper investments in our organizational capabilities with the goal of evolving our business to have a digital-first mentality both in how we operate and how we engage with our customers. Our belief is that to be competitive in our space, we must meet our customers where they are and anticipate where they're going. For this, we need our teams to model the digital mindset. In summary, we have great underlying momentum in the business. We're confident in executing on our Big Dam Blueprint. We are attracting new customers, growing our family of brands and working on several consumer-facing and operational initiatives that position Duluth for many years of profitable growth. And lastly, I'd like to thank all our team members for an outstanding year in serving our customers at the highest levels and contributing to our record results. With that, I'll turn it over to Dave to provide more details on our fourth quarter and what our financial plans look like for 2022. Dave?