Lee Belitsky
Analyst · Morgan Stanley
Thank you, Lauren, and good morning, everybody.
I'd like to start with a brief overview of our second quarter results. Consolidated sales increased 1% to approximately $2.18 billion. This included a benefit from the calendar shift of $50 million or $0.08 in earnings per diluted share. Our adjusted consolidated same-store sales declined 7% (sic) [ 4% ]. Transactions declined by 4.7%, driven partially by the continued decline in our hunt business and fewer promotions. And average ticket increased by 0.7% due primarily to a less promotional environment.
During the quarter, our best-performing categories included outdoor apparel and fitness equipment. License sales also comped positively, benefiting from the World Cup soccer tournament. Additionally, we continue to drive double-digit growth in our private brands, which significantly outpaced the company average, driven by continued strength in CALIA and our new brands.
As Ed mentioned, athletic apparel comps, excluding Under Armour, grew by double digits. Finally, athletic footwear and golf were also areas of relative strength for the quarter. And overall, we are really very pleased with our apparel business for the quarter.
Despite these strengths, however, sales were negatively impacted by the strategic decisions we made regarding the hunt and electronics businesses, which contributed to nearly half the comp decline as well as weakness in outdoor equipment.
The positive takeaway is we're benefiting from a margin rate perspective. As Ed mentioned, the operating margin of the hunt and electronics categories is approximately 1,700 basis points lower than the company average. Therefore, we need only to recover about 60% of the lost hunt and electronics sales to generate the same levels of gross profit dollars.
This leads me to margins. Gross profit for the second quarter was $659.3 million or 30.28% of sales, a 74 basis point improvement versus last year. Within gross margin, merchandise margin increased 141 basis points primarily driven by improved product, narrower inventory assortments, fewer promotions and a favorable merchandise mix. Partially offsetting improved merchandise margin were higher freight and shipping costs as well as modest deleverage and occupancy expense.
SG&A expenses were $495.3 million for the quarter or 22.75% of sales, deleveraging 128 basis points versus non-GAAP SG&A of 21.47% last year. This deleverage was driven predominantly by higher incentive compensation accruals and continued investments in our growth initiatives to support our long-term strategy. In total, we delivered second quarter earnings per diluted share of $1.20.
Now looking to our balance sheet. We ended the second quarter with approximately $124 million of cash and cash equivalents and $108 million on -- outstanding on our revolving credit facility. Additionally, our inventory levels were down 6.4% in the quarter.
Turning to our second quarter capital allocation. Net capital expenditures were $40 million. We repurchased approximately 2.2 million shares for $74 million at an average price of $33.27. Additionally, we paid approximately $22 million in quarterly dividends during the quarter.
As previously announced, we are investing in our first company-operated regional eCommerce fulfillment center in Binghamton, New York, area, which can serve customers in our concentrated markets in the Northeast within one business day. This fulfillment center will utilize robotics to increase the facility's throughput and make it much more efficient than our current in-store fulfillment processes. We expect the facility to open in the third quarter of 2019.
Additionally, we plan to open a smaller regional eCommerce fulfillment center for the Western region of the U.S., which will also come online late in 2019. We expect these new fulfillment centers to reduce delivery time to our customers, allow us to scale quickly and be more efficient as we continue to grow our eCommerce business.
Our continued investments in the long-term optimization of our eCommerce business are paying off. Our eCommerce business comped up 12% in the quarter or 31% on a 2-year stack. Additionally, we are very pleased with the current operating margin in eCommerce and its improving trajectory as we leverage fixed cost investments from the previous years.
Now moving on to our fiscal 2018 financial outlook. We are now expecting full year comp sales to decline by 3% to 4% compared to our previous guidance of flat to low negative single digits. However, we are raising our full year earnings per share guidance to $3.02 to $3.20 due primarily to better-than-expected merchandise margins.
With respect to gross margin, I'd like to address a common question regarding the notion of easy earnings comps in the back half of the year. While it certainly appears less difficult given the significant margin declines we saw in the second half of last year, recall that, due to the calendar shift, their sales and margins benefited in the first half of the year, and we expect the subsequent negative impact in the second half of the year.
That said, we expect to continue to benefit from the positive mix impact due to the decline in our hunt and electronics sales as well as a more rational promotional environment, improved product and clean inventories. Therefore, we now expect gross margin to be approximately flat for the year versus our prior guidance of slight decline.
We expect gross margin expansion to continue in the third quarter. However, we expect it to decline in the fourth quarter due to the shift in the calendar.
This concludes our prepared comments. Thank you for your interest in DICK'S Sporting Goods. Operator, you may now open the line for questions.