Edward Stack
Analyst · Bank of America Merrill Lynch
Thank you, Nate. I'd like to thank all for joining us today. Before we get started, I want to take a moment to talk about a few important leadership changes we announced last week.
André Hawaux will be retiring from his position as Executive Vice President and Chief Operating Officer in the third quarter. Since joining the company as Chief Financial Officer in 2013, he's been a valuable partner on the executive leadership team. He's played a key role in executing our strategic plan. I'd like to think André for his significant contributions and for his continued partnership to facilitate a smooth transition.
We also announced a number of leadership changes designed to position us for the future with increased focus on our omnichannel customer experience, digital transformation, product development and merchandising. To that end, I'm pleased to announce that Lauren Hobart has been appointed President of DICK'S Sporting Goods effective immediately. Lauren will continue to lead the company's customer and digital efforts, overseeing marketing, eCommerce and DICK'S Team Sports HQ and will also be responsible for our store organization.
Since joining the company as Chief Marketing Officer in 2011, Lauren has proven to be an invaluable and inspirational leader. In her 6 years with the company, she's elevated the DICK'S brand, led the development of DICK'S Team Sports HQ, built the CALIA by Carrie Underwood brand and was instrumental in creating the DICK'S Sporting Goods Foundation. I'm confident that Lauren's vision and extensive leadership experience will help drive the continued growth and success of the company. I'd like to congratulate her on her appointment.
In addition, we announced that Keri Jones will be joining the company later this month as Executive Vice President and Chief Merchant. Keri will be responsible for both the strategy and execution of our merchandising, product development and merchandise planning, also allocation [ and ] the replenishment organization. She comes to DICK'S with 30 years of retail experience, most recently served as Target's Executive Vice President of Global Supply Chain.
We also announced that Don Germano will rejoin the company later this month as Senior Vice President of Operations. Don led our store organization from 2010 through 2013 and most recently served as President of Follett Higher Education Group. His background also includes a number of leadership positions at Sears Holding, Kmart and Nabisco, and he served as an officer in the United States Marine Corps. I'm excited about this leadership team and have a lot of confidence that we'll be able to accomplish the future strategies of DICK'S Sporting Goods.
Now turning to our results. We announced this morning our first quarter non-GAAP earnings per diluted share of $0.54, near the high end of our guidance between $0.50 and $0.55. Total sales for the quarter increased 9.9% to approximately $1.8 billion. Within this, consolidated same-store sales increased 2.4%.
Importantly, our sales trended higher in the quarter as April comp sales -- comp store sales increased approximately 5%. As we guided through the past year, we successfully relaunched dicks.com on our proprietary web platform on January 29, replacing the original Radial technology we'd been using.
We are pleased to report that our eComm sales increased 11% and grew to 9.3% of net sales compared to 9.2% in the same quarter last year. Our eCommerce sales trended higher throughout the quarter, and April sales increased approximately 20%. Over the next few quarters, we will continue to make our planned enhancements to the system and expect sales to continue to improve.
Despite a challenging retail environment, we saw across each of our 3 primary categories growth: hardlines, apparel and footwear. We also saw increases in both ticket and transactions. Our golf and footwear business remains strong, while the outdoor and electronics business comped negatively.
Our private brand portfolio continued to gain traction. Our CALIA brand, which is focused on the highly competitive women's athletic apparel segment, continues to grow at double digits. CALIA, combined with the Reebok product we design and source independently through our licensing agreement with adidas, now contribute over 20% of our total women's athletic apparel business. While this results in our private brands ranking #3 from a sales perspective, they represent the second-highest gross margin dollar component of our women's athletic apparel business. Next year, we plan to broaden CALIA again through an expanded assortment and increased square footage in our stores.
We have seen ongoing growth in our other brands as well and continue to expect our private brand portfolio to contribute approximately $1 billion in revenue this year. We continue to see market share gains in those markets that TSA and Golfsmith have exited. Additionally, it's been reported that Gander Mountain will be liquidating all of its 160 stores by the end of August. We understand that as many as half these stores could reopen under new ownership of Camping World. However, we believe the reduction of Gander Mountain stores provides an opportunity to gain market share once the liquidation is complete. That being said, we expect their going-out-of-business sale could have negative impact on our sales through the third quarter as customer stock up on discounted firearms, ammunition, and other hunting and fishing product.
We are continuing to invest across our digital channels to deliver the best-possible customer experience and expect to drive sales -- to drive these sales and increase profitability through this channel. As part of this, we are making significant investments in our Team Sports HQ business, a data-driven customer engagement platform, which we see as a multiyear initiative and a meaningful growth driver. Similar to how we grew our eCommerce business to nearly $1 billion, we believe there is a tremendous opportunity with the DICK'S Team Sports HQ platform. With nearly 30 million participants in Team Sports at the high school level or below, we expect these investments to drive both digital and store sales, resulting in profitable growth over time.
Turning to our store development program. Based on what's happening out there in the real estate arena, we plan to significantly reduce our store growth. In 2017, we expect to open approximately 43 DICK'S stores, of which 19 are former TSA stores. In 2018, we expect to open between 15 and 20 stores. Most of these leases are already signed. And in 2019, it could be as few as 5 to 10.
An important note here is our new stores continue to perform very well with new-store productivity in excess of 90%. We are slowing our growth as we see more and more real estate coming onto the market with other retailers closing stores. We're starting to see prices come down, and we believe this trend will only accelerate in all but the true A malls.
We also have tremendous amount of flexibility within our existing real estate portfolio. Approximately 25% of our DICK'S stores will be up for lease renewal at our option in the next 3 years. We are well positioned with significant flexibility related to our future real estate opportunities over the near term and intermediate term.
Last quarter, we announced our new merchandising strategy to narrow our vendor base and overtly move market share toward true strategic partners and our own private brands. We're encouraged by the progress we're making and the positive response we've received from our go-forward vendors. We remain on track to eliminate up to 20% of our vendors this year, removing costs and complexity from our business.
As we continue to evaluate and adjust our business model, such as slowing our store development program, consolidating our vendor base and reducing our dependency in traditional marketing vehicles, we have identified significant costs that need to be eliminated and reinvested in digital, eCommerce and marketing, Team Sports HQ, and increased development of our private brands.
Consequently, we have eliminated approximately 160 positions, primarily from our Store Support Center. This will result in a charge of approximately $7 million in the second quarter related to severance and other employee-related costs. These actions were incredibly difficult but necessary to provide us the headroom to fund and develop our longer-term strategic initiatives.
The past couple of days have been difficult for all of us at DICK'S Sporting Goods. On behalf of our board and management team, we appreciate the efforts of our associates as we move the company into the future.
In closing, we want everyone to know we remain extremely confident in our strategies and are excited about this future growth of our business. I'd now like to turn the call over to Lee for our financial performance.