Edward Stack
Analyst · Credit Suisse
Thanks, Lee. We had a strong third quarter and delivered non-GAAP earnings per diluted share of $0.48, consolidated comp store sales of 5.2%, both exceeding the high end of our guidance range. Our eCommerce sales increased 33% and grew to 9.6% of sales compared to 8% in the same quarter last year.
During the quarter, we've realized meaningful market share gains and saw growth across each of our 3 primary categories: hardlines, apparel and footwear. Both our outdoor and golf businesses comped positively. Footwear was strong, and we remain encouraged with the results of our premium full-service footwear decks. Growth in apparel was driven by license, which benefited from the favorable teams in the Major League Baseball playoffs. This growth was partially offset by declines in some cold weather categories.
We continued to drive differentiation through our strong private brand portfolio, and we're very pleased with the performance of key brands such as CALIA and Field & Stream. Looking ahead, we expect private brand annual sales to reach over $1 billion in the next few years and have multiple new launches planned in 2017.
Now let me provide a few updates on how we remain focused on driving profitable growth and capturing market share. On the marketing front, our recent Olympic campaign and contenders program was a great success, garnering over 600 million media impressions and generating significant brand awareness. Building on this momentum, we announced the extension of our Team USA partnership and in-store employment program through the 2018 Winter Games in South Korea. Additionally, we're making progress on the recently-acquired TSA customer information and will be directly marketing to these customers during this holiday season.
In early November, we completed the purchase of Golfsmith's strongest assets, including intellectual property and lease designation rights. This marks a terrific opportunity for us as we continue to build our position as America's #1 golf retailer and focus on capturing a significant amount of market share as the industry consolidates. Looking to next year, we expect this acquisition to be accretive to our earnings.
Digital is a big priority, and this business continues to accelerate. We have made significant investments in our eCommerce business and remain on track to relaunch dicks.com on our own web platform in the first quarter of next year. Our eCommerce sales will be just under $1 billion this year, and we believe there is meaningful opportunity for future growth.
We're also pleased to share an update on DICK's Team Sports HQ platform, which we launched this past January. Team Sports HQ is a suite of digital tools that provide youth sports leagues and their affiliates with access to free online registration, team websites, custom uniforms and FanWear as well as a mobile app through which teams can schedule and communicate with each other. Our aspiration is to become the hub of youth sports for kids, parents, coaches and league officials, making this platform the authentic sport resource for all the needs in team sports.
As part of this strategy, I'm excited to announce that we now have an agreement in principle to become the official league technology provider for Little League baseball and its affiliated organizations. Through this partnership, Little League's over 2.1 million athletes, coaches and administrators will now have access to DICK'S Team Sports HQ services. Looking out to the fourth quarter, we're confident that our assortment and marketing will help us to continue to capture this displaced market share this holiday season.
In closing, I'd like to thank our associates across the company for the hard work and commitment they've showed to deliver these significant third quarter results and for the upcoming efforts in this important holiday season.
I'd now like to turn the call over to Andre.
André Hawaux: Thank you, Ed. During the third quarter, we continued to execute on our growth drivers and expand our powerful omnichannel platform. We opened 27 new DICK'S Sporting Goods stores and relocated 4 DICK'S stores. We also opened 7 new Field & Stream stores and 2 new Golf Galaxy stores and closed 1 Field & Stream store.
16 of the DICK'S stores opened in new markets, including Houston, the fourth largest city in the country, where we've historically had no DICK'S stores. The Houston grand opening was the largest in the company's history. We opened 10 stores on the same day, including 2 locations that featured DICK'S, Field & Stream and Golf Galaxy stores, all housed under the same roof. These unique shopping destinations are the first of their kind and provide the Houston community with unmatched selection and service for all of their sporting goods, outdoor and golf needs.
Last quarter, we purchased TSA's intellectual property and the rights to acquire 31 store leases. After a thorough review process, we have retained 22 of these leases, primarily located in California and South Florida. Next week, the first 3 of these former TSA stores will reopen as DICK'S stores, and the majority of the remaining stores are expected to reopen during the first quarter of 2017.
As we've discussed, one of the ways we are driving store productivity is through our premium full-service footwear decks, which encompass a best-in-class merchandise presentation, elevated service levels and a broader assortment. At the end of the quarter, we had 182 premium full-service footwear decks and will convert the final 2 stores in time for the holiday season. The sales results are encouraging, and we plan to incorporate these decks in the majority of our new stores next year.
Lastly, as Ed mentioned, we recently purchased Golfsmith's intellectual property and the rights to acquire store leases, along with the inventory for 30 stores. The purchase price was approximately $43 million, of which $32 million is related to inventory. The intellectual property includes the name Golfsmith as well as domain names, own private brand and importantly, customer information.
The deal was structured with maximum flexibility where we have the right to retain or reject any or all of the leases. In total, we plan to evaluate approximately 40 leases. These include 30 of Golfsmith's most profitable locations where we acquired the store inventory. We are currently operating these locations, and we plan to convert them to the Golf Galaxy brand by the end of the fourth quarter.
I'll now turn the call over to Lee to review our financial performance in greater detail.