Edward Stack
Analyst · Bank of America Merrill Lynch
Thank you, Anne-Marie. Good morning. For the first quarter of 2016, we're pleased to deliver EPS of $0.50 per share, which is the high end of our guidance. Comp store sales were plus 0.5%, the midpoint of our range, and total sales increased 6.1%. Our eCommerce business grew to 9.2% of sales in Q1 from 8.5% in the same quarter last year, and sales increased 15%.
We continue to be on schedule to relaunch dicks.com on our own web platform in January 2017. We launched Golf Galaxy on this platform in March of last year and Field & Stream this past October. We're quite pleased with these sites and their performance from both the technology and sales standpoint. To remind everyone, once we move dicks.com to this platform in 2017, we expect our consolidated operating margins to increase approximately 30 basis points.
We continue to support initiatives to increase productivity in our stores. Two key areas of investment are footwear and our own product development. At the end of Q1, we had 52 new full-service footwear decks in place. To date, early sales are encouraging, and Andre will provide an update on the build-out in a moment.
We're also very focused on our product development. We have seen an increase in this business in Q1 of this year versus Q1 of last year. Our CALIA line of women's athletic apparel remains on track to be the #3 women's athletic brand in our company by the end of the year, and it was #3 in Q1 of this year.
We continue to expand our proprietary products such as adidas Baseball, Field & Stream, Umbro soccer, Top Flite and Maxfli in our golf area, along with Quest in the outdoor area. We expect this to be a billion dollar business for us over the next few years with margin rates of 600 to 800 basis points higher than the brands they replaced.
During the quarter, our golf business was positive with Golf Galaxy generating comps of 1.7% and the DICK'S business performing slightly better. The outdoor category was positive despite a decline in hunting. Our apparel business was below expectations and below last year.
Lastly, I'd like to talk about the marketplace. There's a lot of activity in the sporting goods landscape right now. The long-awaited consolidation is taking place. Over the past several months, City Sports in Boston has liquidated, Sport Chalet has announced the closing of all of their stores, the Sports Authority is in the midst of liquidating and closing their 400-plus stores, and others are evaluating strategic alternatives. Although it's a mess, it's a great opportunity for DICK'S Sporting Goods. This environment will likely put short-term pressure on our business. There are over 200 stores within 5 miles of a DICK'S store that are closing and liquidating and over 350 stores within 10 miles of a DICK'S location. Once this consolidation works its way through the system, we are poised to pick up significant market share. We're in the process of executing plans to ensure a meaningful portion of this market share comes the DICK'S Sporting Goods.
Although there will be some short-term pain during this process, we're pretty excited about the long-term future of our stores and our business online. We also have a very strong balance sheet with no long-term debt. It helped us through the consolidation process. Last year, we generated over $640 million in cash from operations, produced approximately $730 million in EBITDA and returned over $420 million to our shareholders through share repurchases and dividends.
We also continue to invest both online in our store experience with increasing investments from our key vendor partners, such as Nike, Under Armour, adidas and The North Face. I'd like to thank our over 30,000 associates who have worked so hard to help ensure that DICK'S is not only a survivor of this consolidation but continues to lead this industry. Thank you to all of them. I'd now like to turn the call over to Andre.
André Hawaux: Thank you, Ed. As we previously discussed, one of our growth strategies is opening stores in new and under-penetrated markets. When opening in these new markets, we see our eCommerce sales typically double. Our new stores also delivered very attractive unit economics, on average generating an approximate 50% cash-on-cash return in year 3.
In the first quarter, we opened 3 new DICK'S stores with 2 of them in brand new markets. We also relocated 3 DICK'S Sporting Goods stores to more attractive retail nodes and opened 2 new Field & Stream stores. During the second quarter, we expect to open approximately 5 new DICK'S stores and relocate 2 DICK'S stores. In total for 2016, we expect to open up approximately 36 new DICK'S stores and relocate approximately 9 DICK'S stores. We also expect to open approximately 2 new Golf Galaxy stores and 9 new Field & Stream stores with all but 1 in the combo store format.
As Ed mentioned, one of the ways we are driving productivity is through our new premium full-service footwear decks, and the early sales results are encouraging. The enhanced customer experience is being supported by investments in store payroll, associate training and technology, and importantly, will include a broader assortment of brands and styles. At the end of the first quarter, we had 52 new full-service -- new premium full-service footwear decks online. We expect to have approximately 124 in place by the end of Q2, in time for the critical back-to-school season.
The remaining 54 will be in place in time for holiday, bringing our total to approximately 180 premium full-service footwear decks. Beginning in July, these stores will have a meaningfully broader assortment not readily available at DICK'S Sporting Goods.
I'll now turn the call over to Teri to review our financial performance in greater detail.