Edward Stack
Analyst · Citi Research
Thank you, Anne-Marie.
As announced this morning, our third quarter non-GAAP earnings per diluted share were $0.45, within our guidance of between $0.45 and $0.48. Net sales for the quarter increased 7.6% to approximately $1.6 billion. Within this, consolidated same-store sales increased 0.4%, below our guidance range largely due to performance in a couple of key categories.
As we mentioned in our last call, our inventory was well positioned coming into the third quarter for back-to-school selling season. Our merchants did a great job selecting key items, refining our product assortments. Overall, we were very pleased with our performance across the important categories such as athletic apparel, athletic footwear and accessories. At the conclusion of back to school, our comps were running at the higher end of our guidance. However, as the quarter progressed, record warm weather across the majority of our markets negatively impacted sales and traffic. This impact was notable in the critical cold weather categories.
The outdoor category comped relatively flat in the quarter. We saw strength in lifestyle camping, paddle sports and sport games, offset by a decline in hunting. We expect the hunt business to remain under pressure in the fourth quarter based on recent trends and in anticipated promotional environment.
Our golf business continued to show meaningful improvement. During the quarter, our golf margins expanded over 200 basis points compared to last year as both golf apparel and equipment comped positive on a consolidated basis.
We continued to leverage our strong vendor relationships, where we're working together to create and deliver best-in-class merchandise presentations and a unique shopping experience for our customers.
Key vendors such as Nike, Under Armour, The North Face and adidas continued to make investments in our business at an increasing rate to support growth in important categories such as athletic apparel and footwear, where we delivered solid comp gains for the quarter.
With Nike, we opened up 6 Brand Jordan shops during the third quarter and have opened an additional 4 this quarter. We have also partnered with Nike to develop a new full-service footwear deck. With Under Armour, we're working to create a next-generation shop concept that we plan to roll out next year. And we are also working with new partners such as Polo, and are opening 75 Polo shops this year.
Additionally, our investments in private brand continues to pay off. For example, CALIA remains well positioned to become our #3 women's athletic apparel brand by the end of 2016.
As a key element of our omnichannel focus, our eCommerce business remains strong. eCommerce penetration grew to 8% of net sales in the third quarter compared to 7.3% in the third quarter of 2014, reflecting a growth rate of 18%. We continue to move forward with our eCommerce independence to capitalize on the significantly improved economics and other strategic benefits, including the control to create a differentiated online experience; easier access to data and the ability to leverage cross-channel data; control over development cycles, including faster testing times and implementation; and the ability to quickly stand up new sites.
Turning to the fourth quarter. We're off to a slow start as the continuation of unseasonably warm weather across the majority of our market is putting pressure on sales and traffic. This is obviously affecting our inventory levels, which are higher than we planned. To address this situation, we are working with key vendors to return slow-moving product as well as canceling some orders. We are also developing markdown strategies and securing markdown allowances. We expect a more promotional holiday season that will create additional margin rate pressure. Given these dynamics, we have reduced our expectations for the rest of the year, and Teri will provide more detail around our guidance.
I'd like to thank our associates for their hard work during the quarter and for delivering earnings in spite of a challenging retail environment.
I'd now like to turn the call over to André.
André Hawaux: Thank you, Ed.
During the third quarter, we continued to execute against our growth drivers. In addition to striving to offer the best assortment and customer experience in-store, we continue to invest in strengthening the reach, frequency and effectiveness of our marketing. These are critical to the success of our omnichannel platform, which we further expanded during the quarter, growing both our store base and our eCommerce business.
This was our biggest quarter for new store openings in 2015. We opened 27 new DICK'S stores, relocated 5 DICK'S stores and remodeled 2 DICK'S stores. We are very pleased with our new store productivity of 97.4%. Our DICK'S stores deliver a very attractive unit economics, on average, generating an approximate 50% cash on cash return in year 3 while our relocations and remodels generally provide a respective 15% and 5% sales lift in their first full year. We also opened 7 new Field & Stream stores in the quarter.
We grew our eCommerce business to 8% of net sales compared to 7.3% of net sales in the third quarter of 2014 while continuing to make progress on growing and controlling our eCommerce business.
Outdoor enthusiasts nationwide now have more ways to shop as we launched Field & Stream's first ever eCommerce website. Along with Golf Galaxy, Field & Stream is now the second eCommerce site we operate in-house. This not only creates an additional sales channel but allows us to begin to operate and gain experience from having 2 sites on a single platform. The launch of Field & Stream was the key step in successfully completing Phase 2 of our eCommerce road map. We remain on track to transition dicks.com to our proprietary site by January of 2017.
We also recently enhanced our mobile application to reward customers for an active lifestyle. Through the addition of the new Move feature, we now allow users to connect fitness tracking applications, such as Under Armour's MapMyRun and Fitbit, to earn ScoreCard points for achieving activity goals. This aligns with our brand belief that sports matter, and we hope this encourages our customers to be active and continue playing sports.
Additionally, we also enriched our highly-penetrated ScoreCard loyalty program, which is a strategic asset and key differentiator from our competitors. We consolidated and streamlined the loyalty programs across DICK'S, Golf Galaxy and Field & Stream, allowing members to now seamlessly enjoy benefits across these banners.
During the beginning of the fourth quarter, we completed our 2015 store development program. This brings our store count to 646 DICK'S stores and 19 Field & Stream stores, including 4 combo store locations.
I'll now turn the call over to Teri to review our financial performance in greater detail. Teri?