Edward Stack
Analyst · JPMorgan
Thank you, Anne-Marie, and thanks to all of you for joining us today. As we announced this morning, we generated first quarter earnings per diluted share of $0.53, achieving the high end of our guidance of $0.49 to $0.53. First quarter consolidated same-store sales of 1% was within our guidance range of between flat to 2% and on top of the 1.5% comp in the first quarter of 2014.
As expected, our first quarter results reflect the slower start to the spring selling season as we highlighted in our year-end earnings call. Since February, the sales trend has notably improved. DICK'S omni-channel comp sales increased 1.8% in the quarter, with growth across the hard lines, apparel and footwear categories and supported by an increase in both traffic and ticket. We're pleased with this performance and are encouraged by the improving trends in our golf business. While Golf Galaxy comps were down 11% and in line with the DICK'S golf business, both showed significant sequential comp improvement during the quarter as the weather improved, especially in the Northeast. We're seeing the golf recovery continue into the second quarter and expect margin improvement year-over-year in the second quarter.
We're also pleased with our women's athletic apparel. A significant amount of research has gone into our women's strategy, which encompasses our product content, merchandise presentation, shopping experience and marketing. During the quarter, we augmented our women's fitness apparel selection by launching CALIA by Carrie Underwood. This is a higher-margin, exclusive private brand offering that serves the athletic female. CALIA is off to a great start, and we believe it will become our #3 women's athletic apparel brand by the end of 2016.
On the marketing front, we recently launched our first campaign targeted directly to women. It speaks to all the pressures women are under today, the sacrifices they make for their families and work, and how difficult it is to find those few precious moments for themselves. And finally, in new stores that we'll be opening up this year, we're redeveloping the shopping environment for the athletic female, including updated dressing rooms and improved merchandising presentation, which effectively pulls the entire women's concept together.
Our focus on eCommerce continues to pay off, with eCommerce penetration growing to 8.5% of sales in the first quarter this year compared to 7% in the first quarter of 2014. We have significantly outpaced the market and have picked up market share in the online space. We moved up to #70 on the Internet Retailer Top 500 list, and in 2014, we grew nearly twice the pace of the industry.
Additionally, we continue to make progress towards our goal of moving our DICK'S Sporting Goods eCommerce site onto our own exclusive platform by January 2017.
This quarter, we completed a key step by successfully relaunching golfgalaxy.com, and later this year, we plan to launch a Field & Stream transactional site. By having 2 sites on our own platform, we will be able to operate and learn from the multi-tenancy dynamics prior to relaunching dicks.com on the same platform.
Finally, we're also excited about our first combo store that is set to open in July in Mobile, Alabama. This combines durable place with DICK'S and Field & Stream right next to each other, with the interior walls opened up in the middle of the store so customers can cross-shop between chains. As we move forward with this format, the hunt, fish and camp product will all be in Field & Stream, leaving more room in the DICK'S stores for higher-margin, faster-turning categories, such as our women's, youth and team sports businesses. We believe this will be a very compelling shopping experience and plan to have 4 of these combo stores in place by the end of 2015.
Our balance sheet remained strong, and both the level and quality of our inventory is well positioned. DICK'S sales growth outpaced inventory growth, exiting the first quarter with the incremental inventory in our balance sheet supporting the growth of our Field & Stream concept.
We also continue to return capital to shareholders through our quarterly dividends and share repurchases, completing a $150 million in share repurchases in the first quarter.
As a result of our performance in the first quarter and our expectations for the remainder of the year, we are raising the low end of our full year guidance to $3.12 to $3.20 per diluted share and maintaining our 2015 guidance on a full year comp sales growth of 1% to 3%. This guidance contemplates the $150 million of share repurchases executed in the first quarter.
Before concluding, I would like to thank our associates for their many contributions to our progress as they are the driving force behind our success. All of us are grateful to them for their exceptional loyalty and commitment.
I'd now like to turn the call over to André.
André Hawaux: Thank you, Ed, and good morning, everyone. This morning, I will cover our first quarter results, our balance sheet and capital allocation, and our performance expectations for the remainder of 2015.
To begin with our first quarter financial results. Total sales increased 8.8% to approximately $1.6 billion. Consolidated omni-channel same-store sales increased 1% compared to our guidance of flat to 2% same-store sales growth and compared to comps of 1.5% in the first quarter of last year. DICK'S Sporting Goods omni-channel same-store sales increased 1.8%, driven by a 1% increase in sales per transaction and an increase in traffic of 0.8%.
In the first quarter of 2015, we continued to grow our omni-channel platform. We opened 9 new DICK'S stores, 1 new Field & Stream store, and we generated 95.4% new store productivity. And as Ed mentioned, we grew our eCommerce business to 8.5% of sales compared to 7% in the first quarter of 2014. This translates into approximately 32% growth for our eComm business. We also relocated 1 DICK'S store and 1 Golf Galaxy store during the quarter.
Gross profit for the first quarter was $469 million or 29.96% of sales and was down 68 basis points from Q1 of 2014, driven by lower merchandise margin, occupancy deleverage and an increase in shipping expenses as a percentage of total sales due to our continued growth in eCommerce. As you will recall from our last earnings call, we anticipated a lower merchandise margin in the first quarter as a result of planned promotional activity earlier in the season.
SG&A expenses in the first quarter were $361 million or 23.05% of sales, and on a non-GAAP basis, leveraged 38 basis points from the first quarter of last year. This was primarily due to lower administrative expenses as a percentage of sales.
Now looking to our balance sheet. We ended the first quarter of 2015 with approximately $81 million of cash and cash equivalents and approximately $51 million in borrowings outstanding on our $500 million revolving credit facility, reflective of our share repurchase activity and capital expenditures during the quarter. First quarter 2015 net capital expenditures were $25 million or $66 million on a gross basis.
Total inventory increased 9.7% for the end of the first quarter of 2015 compared to the end of the first quarter of 2014. As Ed mentioned, in the quarter, our inventory for the DICK'S business grew at a slower pace than sales, and the balance of the inventory growth is to support our Field & Stream expansion.
Turning now to our capital allocation strategy. In the first quarter, we paid $17.4 million in dividends and completed share repurchases of $150 million. Since we started our $1 billion authorization at the beginning of 2013, we have repurchased approximately over $605 million of common stock and have approximately $395 million remaining under the authorization. We believe that investing in our business, share repurchases and dividends all remain key elements of our capital allocation strategy.
Turning to our outlook for the remainder of fiscal 2015. We are raising the low end of our full year earnings guidance and now expect full year earnings per diluted share of $3.12 to $3.20. We expect same-store sales to increase 1% to 3%, consistent with our prior guidance.
Gross margin is expected to increase, primarily driven by merchandise margin expansion. SG&A is expected to deleverage as we invest in building our brand, coupled with expenses related to bringing eCommerce onto our own platform.
Year-over-year preopening expenses are expected to remain relatively flat as a percentage of sales. As a result of these dynamics, we expect the operating margins to increase slightly year-over-year.
Net capital expenditures for the full year 2015 are expected to be approximately $245 million or about $365 million on a gross basis.
In 2015, we expect to open approximately 45 new DICK'S stores, relocate 7 new DICK'S stores -- 7 DICK'S stores and relocate 1 Golf Galaxy store. We also remained focused on scaling our Field & Stream concept and expect to open 9 new Field & Stream stores this year.
For the second quarter of 2015, we anticipate earnings per diluted share of $0.73 to $0.76. Consolidated omni-channel same-store sales are expected to be approximately flat to up 2% compared to a 3.2% increase in our comps in the second quarter of 2014. Non-GAAP operating margin is expected to remain relatively flat due to an expansion in gross margin, offset by SG&A expense deleverage, primarily due to our investments we are making in eCommerce.
Our guidance for the second quarter contemplates meaningful World Cup sales comparisons as well as higher levels of golf clearance in the same period last year. We also expect to open 7 new DICK'S stores and 1 new Field & Stream store in the second quarter.
In summary, we continue to successfully grow our business, make the right investments and deliver shareholder value. We are focused on driving store productivity, adding stores in new and underpenetrated markets, expanding and insourcing our eCommerce business and further developing our Field & Stream specialty concept.
This will conclude our prepared remarks. Thank you for your interest in DICK'S Sporting Goods. Operator, please open the line for questions.