Robert A. Iger
Analyst · Deutsche Bank
Well, 7 years after the Pixar acquisition or, I guess, technically it's 6 -- sorry, 6.5 years, I think there's ample proof that, that brand has been managed very effectively. And during the period of time that we've owned Pixar, the equity in the Disney brand, no matter how you measure it, has also increased. So I think we've demonstrated our ability to be ambidextrous in that regard. We also co-brand Pixar films with Disney. And we found in the process that, that enhances both impression of the Pixar brand and impression of the Disney brand. Marvel has seen, I think, real strong brand growth. That's largely been tied to a couple of things. One, quality of their films, particularly the last 3: Captain America, Thor and obviously Avengers. But also, and the growth of their -- the presence of the brand, which is in part enhanced by self-distribution. So when we take over the distribution of their films, for instance, and we are also the owner of the brand, we're much more focused on growing the brand in the process than the third-party distributors that distributed their product before were interested in. So there are opportunities there. The Star Wars brand, I think, basically doesn't need much help except to, obviously, will I think benefit greatly from the release of a film. We intend in that case to co-brand, as I mentioned just a few minutes ago, Disney-Lucas or Disney-Star Wars in some form, different forms. And I think that's again another opportunity like Pixar to enhance both the Star Wars brand and the Disney brand. ESPN's doing just fine. ABC is also doing fine, although from a brand perspective, we leveraged the ABC name obviously in much more limited fashion than we do the other brands that we've been talking about.