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The Walt Disney Company (DIS) Q3 2011 Earnings Report, Transcript and Summary

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The Walt Disney Company (DIS)

Q3 2011 Earnings Call· Tue, Aug 9, 2011

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The Walt Disney Company Q3 2011 Earnings Call Key Takeaways

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The Walt Disney Company Q3 2011 Earnings Call Transcript

Operator

Operator

Good day, ladies and gentlemen. Welcome to the Third Quarter 2011 Walt Disney Company Earnings Conference Call. My name is Deanna, and I'll be the operator for today. [Operator Instructions] As a reminder, today's conference is being recorded for replay purposes. I would now like to turn the call over to your host, Mr. Lowell Singer, Senior Vice President of Investor Relations. Please proceed.

Lowell Singer

Analyst · David Miller, Caris & Company

Thanks, operator. Good afternoon, everyone, and welcome to the Walt Disney Company's Third Quarter 2011 Earnings Call. Our press release was issued 45 minutes ago. It is now available on our website at www.disney.com/investors. Today's call is being webcast, and the webcast will also be available on our website, as well a transcript of today's remarks. Joining me in Burbank for today's call are Bob Iger, Disney's President and Chief Executive Officer; and Jay Rasulo, Senior Executive Vice President and Chief Financial Officer. Bob will lead off, followed by Jay, and then we will be happy to take your questions. So with that, let me turn over to Bob and we'll get started.

Robert Iger

Analyst · Michael Nathanson, Nomura

Thank you, Lowell, and good afternoon. I'm pleased to report that we had a strong third quarter, driven by our Media Networks and Parks and Resorts businesses. Net income in the quarter was up 11% on a 7% revenue increase. EPS for the quarter adjusted for comparability grew 16% to $0.78. Given the economic news of the past week, I'm sure there's interest in what we are seeing. And during the past few days, we haven't seen any change in the pace of activity in our Parks and Resorts, advertising or consumer products businesses. Jay will follow-up with more detail on specific trends in his comments, and we'll of course continue to closely watch key trends in these areas. Over the past few months, we've had opportunities to meet with a number of investors and analysts. Since we obviously can't meet with everyone listening to this call, I want to take a different approach to my comments today and expand a bit on our strategy and discuss some of the opportunities we are most excited about. Let me start with ESPN. The growth in our Media Networks segment in Q3 was primarily driven by ESPN. ESPN remains incredibly well positioned today, given its ability to deliver comprehensive, high-quality coverage of major sports events, the value it provides to fans, advertisers and multichannel operators and its disciplined approach to programming acquisition. ESPN's long-term commitment to serving sports fans continues to pay off with growth in reach and engagement. Our research shows that each week, almost 107 million people watch, listen, read or log on to ESPN Branded Media. And the average person now spends 6 hours and 35 minutes with ESPN Branded Media each week. The value of sports also continues to be reflected in the advertising marketplace. In this year's…

James Rasulo

Analyst · Michael Nathanson, Nomura

Thanks, Bob, and good afternoon, everyone. I'll now take a few minutes to discuss our Q3 results in more detail and highlight a number of comparability items that will impact our Q4 results. Media Networks was the largest contributor to the year-over-year increase in operating income, driven primarily by ESPN. At Cable Networks, growth in operating income was due to increased affiliate revenue at ESPN and Disney Channel resulting from contractual rate increases, as well as higher equity income. During the quarter, ESPN was able to meet by a few hours the same programming commitments that it met in Q3 of last year. As a result, net affiliate revenue recognition related to program covenant timing in Q3 was comparable to the prior year. Thus, the $228 million in deferred revenue we mentioned during our last call was actually recognized in Q3. We estimate that the EPS impact of this timing shift is $0.06. Year-over-year ad revenue comparisons at ESPN were affected by the impact of the men's FIFA World Cup and Game 7 of the NBA Finals last year. We estimate that ESPN's ad revenue was up 9% if you exclude these items from the prior year. When these items are included in the prior year, ad revenue at ESPN was down 1% compared to last year. At Broadcasting, operating income growth was driven by lower programming costs and higher ad revenue at the ABC Television Network. At our own TV stations, ad revenue was down 8% as a result of lower political spending in the quarter and the sale of our Flint and Toledo stations. Excluding the effect of these items from the prior year, ad revenue was up 2%. Thus far in Q4, ABC Networks' scatter pricing is running more than 25% above upfront levels, with some deals…

Lowell Singer

Analyst · David Miller, Caris & Company

Thanks, Jay. Operator, we are ready for the first question.

Operator

Operator

[Operator Instructions] The first question will come from the line of Michael Nathanson, Nomura.

Michael Nathanson - Nomura Securities Co. Ltd.

Analyst · Michael Nathanson, Nomura

Let me have 2 for Jay. Jay, can you give an update, when you provided your ESPN pacing number on the last call, I think it was running mid-single digits. And it ended up, I believe, virtually flat. So what happened over the quarter besides it looks like a slowing of pacing. So what impacted that number?

James Rasulo

Analyst · Michael Nathanson, Nomura

Yes. The World Cup numbers, and we're after the -- in fact, impacted the second half of the quarter and we're after the pacing's data that we gave as of the call, Michael, which explains the difference.

Michael Nathanson - Nomura Securities Co. Ltd.

Analyst · Michael Nathanson, Nomura

Okay. And then let me ask you this on the Dream, it's now included in the revenues this quarter for the whole quarter. Is the Dream margin higher or lower than the average domestic margin? So is that affecting the year-over-year change in margin for you guys?

James Rasulo

Analyst · Michael Nathanson, Nomura

Yes, it's incrementally higher margin than the rest of the Cruise business.

Robert Iger

Analyst · Michael Nathanson, Nomura

He's asking for the whole business, though.

Michael Nathanson - Nomura Securities Co. Ltd.

Analyst · Michael Nathanson, Nomura

For the whole park business, yes.

James Rasulo

Analyst · Michael Nathanson, Nomura

Yes, both.

Operator

Operator

The next question will come from the line of Michael -- Spencer Wang, Credit Suisse. Spencer Wang - Crédit Suisse AG: Just a 2-part question on theme parks. To follow up on Michael's question, Jay, it looks like the underlying cost growth of the parks are still kind of in the low double-digit area, even when you're kind of normalized at the onetime stuff. So I was just hoping you could give us a little bit more color on what's driving that since I thought it was a fairly fixed cost business. Is that just the impact of pension and other things? Any more color? That would be helpful. And then just secondarily, maybe for Bob, if the economy does weaken domestically, how would you address that in the parks? Would you revisit the promotion strategy that you've implemented back a few years ago? Or would there be a different approach?

James Rasulo

Analyst · Michael -- Spencer Wang, Credit Suisse

Let me start with your margin question. The reported margin numbers don't reflect obviously a lot of things that we have coming online for which we are experiencing launch costs and pre-revenue costs. And the list is: the Aulani resort, the things they're coming on in DCA, some spending behind our next-generation work in Florida, and believe it or not, some expenses against the Shanghai project, which of course we won't see revenue on for years and years. So if you actually -- I mentioned 40 basis points, if you actually add back those factors, it's about another 100 basis points in margin growth in the quarter. So I've said for a long time that yes, other things you mentioned like pension and so on are all part of the equation. But we don't see any reason why when these projects are coming in at their long-term revenue versus costs equation that we won't be able to get back to the kinds of margins we've seen historically.

Robert Iger

Analyst · Michael -- Spencer Wang, Credit Suisse

And you also have to consider, Spencer, and Jay covered this a bit, but just to reiterate, our parks' footprint globally is simply bigger with more lands, more attractions, more resorts. There are going to be increased costs. I think it's right to look at margins versus costs because we simply are going to be running a bigger and bigger business. On the second part of your question, if the economy weakens, will we reconsider promotion strategy, yes. At some point, we might. We take a look at what impact a weakening economy has on us. As I mentioned at the beginning of my comments, so far, in the last few days, we haven't really seen that much of a change. Now we're currently selling basically a shoulder period mostly, which is the fall, where there is some discounting. Anyway, we'll take a look at holiday bookings as the year progresses. It's way too early to predict whether we'd be discounting or not. But my gut is based on the trends that we've seen this past year that it's not something I think we'll necessarily have to do quickly.

Operator

Operator

The next question will come from the line of Ben Swinburne, Morgan Stanley.

Benjamin Swinburne - Morgan Stanley

Analyst · Ben Swinburne, Morgan Stanley

I wanted to just maybe dial in to the cable comment you made about increased costs. If you look at the first 9 months, your media net margins and certainly your cable margins are up nicely, as you've seen operating leverage in cable. Are we going to see margins decline in cable in the fourth quarter as part of the increase in programming and production costs? I understand it's going to be higher, but maybe just sort of putting in a little more context behind it would be helpful.

James Rasulo

Analyst · Ben Swinburne, Morgan Stanley

Yes. I'm not going to predict margins, Ben, for the quarter. But there are a couple of factors in place that we think are strategic that are contributing to those cost increases, namely building Disney HD as well as XD, as well as Disney Jr. And then some of the contractual cost increases that I mentioned that go along with the new football deals and so on -- I mean the increased football cost, as well as the Longhorn Network and so on and so forth. So I won't predict margins, but I will tell you that those, plus some additional new program in ABC Family will have an impact on the quarter, but we consider those very strategic investments in the building of these networks and believe they'll have returns.

Benjamin Swinburne - Morgan Stanley

Analyst · Ben Swinburne, Morgan Stanley

Okay. And then just on the parks, you also mentioned I think book rates for -- I think you said pacing plus 2, is that a number that's relevant in the context of the 14% REVPAR growth that you just put up this quarter? I mean should we be looking at those 2, as sort of comparable? And if so, why the [indiscernible] The deceleration?

James Rasulo

Analyst · Ben Swinburne, Morgan Stanley

Yes. I said -- maybe I misstated it, but just to restate it, we said that bookings were pacing down 2% in terms of volume but up mid-single digits in terms of price. And remember when -- fourth quarter is our peak quarter. And our peak quarter a year ago probably did not see the kind of discounting that we saw in the third quarter. So when you look at growing your rates in peak periods is always a little more challenging.

Benjamin Swinburne - Morgan Stanley

Analyst · Ben Swinburne, Morgan Stanley

Okay. And last question, as promised. Bob, on the film business, you were one of the earliest ones to out call the trends in home video. You made a lot of changes in the cost structure. Can you just update us today on where all that stands? You've brought distribution together at the studio. Is there more to come on the expense front in terms of overhead reduction at the film business, given the trends there? Or do you think you've rightsized it?

Robert Iger

Analyst · Ben Swinburne, Morgan Stanley

Well, I think we'll continue to watch trends. I don't think they've necessarily been heading in any more positive direction. I think the attention that we're paying right now, the cost is more in the production of films than necessarily in the structure of the studio. And it's our intention to take a very careful look at what films cost. And if we can't get them to a level that we're comfortable with, we think that we're better off actually reducing the size of our slate than making films that are bigger and increasingly more risky.

Operator

Operator

The next question will come from the line of Doug Mitchelson, Deutsche Bank.

Douglas Mitchelson - Deutsche Bank AG

Analyst · Doug Mitchelson, Deutsche Bank

Two for Bob. One is real quick. Bob is there any timeframe that you could give us on the mid-teens return on invested capital that you expect from the cruise ships. And the bigger question, just on the flow-through to the bottom line from retrans, the reverse retrans, ABC's unique in that among the big 4 broadcast networks. It doesn't have an NFL package and there are some concern that the NFL will get some of those retrans dollars when they come up for renewal, and ABC doesn't have that. Does ABC change its programming strategy at all knowing that you're going to have this robust retrans revenue coming in over the next few years?

Robert Iger

Analyst · Doug Mitchelson, Deutsche Bank

The second part of the question first. You're right in your assessment of the flow-through because there isn't a pass along to any sports leagues through ABC, that we've weaned ABC of expensive and relatively risky sports properties. And therefore, it's our goal and aim to basically maintain that strategy and to take whatever increased revenues we get from retransmission consent or what I'll call affiliate fees to the bottom line. It's solidifying basically, and I guess, improving way to manage that business. On the first part, the double-digit returns on invested capital on the cruise ships, it's basically -- our experience with the 2 ships that were launched in the '90s have been double digit. And so far, in terms of the Dream, we believe that we'll be able to maintain that same double-digit returns or mid-teens returns for the new ship, and then hopefully for the Fantasy, which comes on board next year, over time.

Douglas Mitchelson - Deutsche Bank AG

Analyst · Doug Mitchelson, Deutsche Bank

Do you think that you would want to predict in any way? Over time, okay.

James Rasulo

Analyst · Doug Mitchelson, Deutsche Bank

Yes. I don't think we want to predict when that business is going to stabilize, Doug. But we are very encouraged by the first full quarter of the Dream already being accretive to our margins. So we remain a relatively small, I would call it, boutique cruise line, and it shouldn't take forever for us to absorb that capacity.

Operator

Operator

The next question will come from the line of Anthony DiClemente, Barclays Capital.

Anthony DiClemente - Barclays Capital

Analyst · Anthony DiClemente, Barclays Capital

One for Jay and one for Bob. First for Jay, with interest rates this low, I know you talked about pension cost on your last call, you talked about it becoming a tailwind over the next 5 years. But just given the expectation as of the last month or so, it's kind of hard to get too aggressive on pension plan returns, I would think. Can you just give us a little bit of color on that as you see it? Is it possible that you're going to have make adjustments to your assumptions, including your discount rate? And then a follow-up for Bob.

James Rasulo

Analyst · Anthony DiClemente, Barclays Capital

I guess like everyone else, we'll have to wait and see. But pension rates return have been pretty low for a while. We in fact, in the past quarter you'll see in our balance sheet and cash flow statement the reflection of a bit of a buy down of our pension liability because it was so incredibly cheap for us to borrow money that we took advantage of that borrowing to buy down that liability a bit. But I think it's something we'll carefully manage. Obviously the growth in medical and post-retirement medical costs is something that we are keenly aware of, have been dealing with now like a lot of companies for a number of years, but not something that we feel will either get out of control or will we be inclined to let it get out of control in terms of downdraft.

Anthony DiClemente - Barclays Capital

Analyst · Anthony DiClemente, Barclays Capital

Okay. And Bob, you start off the call talking a lot about ESPN. And I just -- it strikes me that ESPN3 could very well possibly be an undermonetized aspect of ESPN and Disney. And I'm aware of the sensitivities to putting more stream programming onto ESPN3. You have the leagues there, your suppliers that I'm sure are cognizant of the value of it and then you've got your distributors who -- you don't want to undermine the relationship you have with your affiliates by offering this content direct to the consumer. But I'm pretty sure that consumer wants more sports streams to devices like iPads and like phones. And so as you look out, as the negotiations that you have with both sides of this, what really needs to happen for more sports -- or live sports to be streamed to mobile devices via ESPN3?

Robert Iger

Analyst · Anthony DiClemente, Barclays Capital

I think we have a pretty interesting opportunity here, and that is to in effect have our cake and eat it too, which is a means of saying that with a pretty aggressive approach to authentication, reflected already in deals that we've made that have been long term for ESPN, we can incentivize customers to either sign up with or stick with multichannel distributors. At the same time, we can offer the multichannel distributor packages with new elements to the ESPN package that will enable them to sell expanded packages to their customers, which has the affect of really 2 things: one, raising more revenue; and two, providing the customer with an even broader array of sports and sports-related material. I mentioned the Wimbledon deal. ESPN has created the technology to offer just about every match, I think maybe every match, that would be played at Wimbledon over a 2-week period of time, and may have the ability to offer that to distributors, which gives distributors an opportunity to offer a broader array of services to their customer. I guess it's a means of my saying that in this case the relationship that we have with the distributors is a very valuable one, and it's one that we aim to respect by both protecting what we currently have and determining or figuring out ways that we can expand on it.

Operator

Operator

The next question will come from the line of Jessica Reif-Cohen, Bank of America Merrill Lynch.

Jessica Cohen - BofA Merrill Lynch

Analyst · Jessica Reif-Cohen, Bank of America Merrill Lynch

Couple of questions. First, did you guys recently bought out your partner in India. Can you give us an update on what you paid for it and kind of what you see as the prospects there?

Robert Iger

Analyst · Jessica Reif-Cohen, Bank of America Merrill Lynch

Well we own roughly 50% of what is essentially India's largest film company. And as we look at that market, Jessica, we believe that there's some great opportunities for growth for this company as not only the market expands, particularly with new technology, but as it becomes even more hospitable basically to foreign investment. And so, what we've done is we've actually made an offer to buy out the public, and also buy out our partner, which is going through now basically a process in India, essentially a regulatory process, as well as the typical process that you'd go through if you are essentially tendering shares. Our view on this, by the way, is not only about the long-term prospects for India, but it's pretty consistent with what role M&A plays in our overall capital deployment. I know that Jay talked about this back in February when we had our investor meeting, but we decided to take an even closer look at it since that meeting. And we determined that between fiscal '06 and 2010, we deployed about $13 billion for acquisitions. And we now estimate that 90% of that capital was allocated toward acquisitions that are creating value for the company. What I mean by that is deals, which our rate of return exceed the cost of capital. And so we now estimate that the businesses that we acquired for $13 billion represent about $23 billion in enterprise value. So our M&A strategy has clearly worked. By the way, when we look at enterprise value, we're looking at the value to the company in many ways. Pixar, a great example of that and the huge impact it's had on the Disney brand, as a for instance. So we're going to continue to deploy capital in this direction. We like growth in international markets, I mentioned Shanghai earlier. India clearly is another example of a high-growth market that we think investing in at least in today's world is a smart move.

Jessica Cohen - BofA Merrill Lynch

Analyst · Jessica Reif-Cohen, Bank of America Merrill Lynch

And then on just new forms of distribution for television, I guess television and film. You guys made a very short-term deal with Netflix. I don't think you've announced anything yet with Netflix international or Amazon or anyone else. Can you just give us an update on how you're thinking about kind of the new models of distribution and how accretive it could be in the coming years?

Robert Iger

Analyst · Jessica Reif-Cohen, Bank of America Merrill Lynch

Well we're in discussions with Netflix and with a number of other entities in the space. And I think it's likely that we will make more deals in this space. Our overall approach of late has been to make deals that increase revenue, while at the same time, protect and respect basically the multichannel or the channel distribution value that we see today. And so, we're looking at deals that are largely library in nature, meaning very little if any content that would be in season, mostly prior season. But also, trying to build into at least some of these deals, some form of authentication, not necessarily in the ones that you described, but in ones that it will allow access to our programming faster or in a more aggressive window, if the customer is a multichannel subscriber. I think it's a means of growing the business. There's clearly a thirst for film and entertainment, in particular branded, high-quality entertainment. And what we're seeing I think stimulated in part by not only higher connectivity speeds, but significant development in mobile technology, particularly tablets. And we're looking at platforms that are emerging that are creating all kinds of new business opportunities for content providers.

Jessica Cohen - BofA Merrill Lynch

Analyst · Jessica Reif-Cohen, Bank of America Merrill Lynch

And then just a really quick follow-up, you mentioned retrans could get -- or retrans and reverse comps could get to $400 million to 500 million by fiscal '15, can you give us the base currently so that we have a sense of how it ramps?

Robert Iger

Analyst · Jessica Reif-Cohen, Bank of America Merrill Lynch

No.

Operator

Operator

And the next question will come from the line of Vasily Karasyov, Susquehanna.

Vasily Karasyov - Susquehanna Financial Group, LLLP

Analyst · Vasily Karasyov, Susquehanna

To follow-up on the M&A question, there were press reports that you were involved in the auction of Hit Entertainment in the U.K. And without asking you to comment on specific transaction, can you tell us how you view your character portfolio at this point? Do you feel like it's complete after you bought Pixar and Marvel? Or do you still think there is room for additional characters?

Robert Iger

Analyst · Vasily Karasyov, Susquehanna

We have, as far as I can tell, anyway, the most valuable array of characters in the world. When you consider Marvel and Pixar and Disney, to name a few, and Muppets, by the way, it's interesting we continue to create value or mine value from those that we have. I mentioned The Avengers. I mentioned Muppets. I mentioned Phineas and Ferb on the Disney Channel. I mean there's a constant, basically, either refreshment of characters that we've got or invention of new ones here. So we don't have what I'd call a strategic hole, but we've looked expansively at opportunities across the world to buy either new characters or businesses that are capable of creating great characters and great stories for those characters. Marvel's a great example of that. And we'll continue to do that. But because there isn't a great strategic hole to fill, we've got so many already, it will be judicious in what we'd be willing to pay for them.

Operator

Operator

The next question comes from the line of John Janedis, UBS.

John Janedis - UBS Investment Bank

Analyst · John Janedis, UBS

Given the macro weakness in Europe, have you guys seen a change in reservation trends from international guests at the parks? And maybe on a related note, I think you pushed through ticket price increases in June, is there any evidence that you're seeing an impact on attendance or length of stay?

Robert Iger

Analyst · John Janedis, UBS

On the International front, we've actually seen an uptick in our international business, particularly to Florida. And we're seeing it actually right now during this quarter. Jay, you want to handle the other front?

James Rasulo

Analyst · John Janedis, UBS

I wouldn't read too much, John, into the timing of the price increase. There's a lot of moving parts there. We generally increase in the course of the summer. Last couple of years, it's been a little later in the summer, but I wouldn't read a whole lot into that. What I will say is that whether you look at in-park spending or a per room spending, we are seeing the kind of trends that we strategically set ourselves up to see, which is to reduce broad-based discounting, use promotions selectively to fill the trough weeks that occur in every quarter of every year, whether it's a high water year or a low water year. And the net result of that is that across the board, our revenue per guest is up at our theme parks, and we continue to see that moving into Q4.

Robert Iger

Analyst · John Janedis, UBS

We also think that investment like the kind that we talked about earlier, does enable more price elasticity. So when you look at the kind of investment that we're making in California Adventure, it's not just a fix, what as I said, was perceived to be and rightfully so a miss creatively or a whole, it's to enable more price elasticity. We're adding not only capacity, but we're adding significant amount of fairly attractive experiences or attractions, which gives us the ability to price a little bit more aggressively, sometimes even in tough markets.

Operator

Operator

The next question will come from the line of Alan Gould of Evercore Partners.

Alan Gould - Evercore Partners Inc.

Analyst · Evercore Partners

Jay, what kind of visibility do you have on affiliate fee revenue from the cable going out 5 years? How much of that is visible right now?

James Rasulo

Analyst · Evercore Partners

Well as you know, we've done a number of deals that have been announced out there. We've got over the next 3 to 4 years some very big deals coming up. So I guess I would call the visibility partial. The deals that we've already locked in obviously and what their growth rates are, and the unknowns of deals that we don't have. So I don't know how to fully answer your question, but that's what the insight I can give you.

Alan Gould - Evercore Partners Inc.

Analyst · Evercore Partners

Can you give us a sense of how much is rolling off per year?

James Rasulo

Analyst · Evercore Partners

No, I don't want to get into the details of the timing there. But they're big deals and they're hard to keep secret when they're in play. You'll know about it when it's happening.

Operator

Operator

The next question will come from the line of David Bank, RBC Capital.

David Bank - RBC Capital Markets, LLC

Analyst · David Bank, RBC Capital

So my question is if you follow what movies with some of your competitors are doing with their programming in Hulu, and I would expect suspect you guys might be looking to do too, it would be to -- narrow the windows for content availability without authentication. For some of the content while potentially locking it in for a relatively long time. Question is do you need -- across what percentage of MSO and other distribution platforms have you kind of locked in authentication mechanisms for ABC? Do you essentially have authentication programs in place for the majority of distribution?

Robert Iger

Analyst · David Bank, RBC Capital

The answer is we don't. The only authentication deals we've done today are for ESPN. We fully expect and plan to do authentication deals for our other networks as well, but we haven't cut any to date. I will say, one thing you mentioned in your question, David, I don't think we'll make long-term deals for the content, because I think the world is changing too much. But you are right in your assessment that we'll basically push the window back or make access to the programming more difficult or later, except if customers are authenticated as a subscriber. And I think you'll see over the next few years a lot of deals done that enable this. We now have to hope that not only is the technology improves that enables authentication, but that the whole user experience gets better. This is a for instance. There have been over 2.5 million downloads of the Watch ESPN app. And a lot of people downloaded it, but they were subscribers to services that hadn't cut authentication deals with us yet. But even where there were subscribers to services that had cut authentication deals, the user experience still could be better. It needs improve. So I think this is kind of a developing situation. I think it's very exciting because of what it provides us, what it provides to the distributor and what it provides to the consumer, but you're still at the beginning of the beginning on this.

Operator

Operator

And the last question will come from the line of David Miller, Caris & Company. David Miller - Caris & Company: Bob, a question for you and a follow-up for Jay, if I may. On the retrans comments that you made in your prepared remarks, how are you managing negotiations with your non-owned affiliates? Are you just basically telling these guys, hey, we want $0.25 per sub per month that you go out and get whatever spread you want from the cable MSO? Or are you saying to them, look, we want half of what you get from the cable MSO because we're providing all the programming? Some context around that would be great. And then also, Jay, I think it was 90 days ago, it may have been during the conference circuit that you mentioned that the pattern that you're seeing with regard to bookings at the hotels, particularly in Orlando was sort of structured around the value segment filling up first and then the luxury segment filling up first, just sort of both ends of the continuum filling up first and then the middle would kind of fill in later. Are you seeing any change at all at the margin with regard to the pattern of that particularly over the last 4 weeks with all of what's happening in the capital market?

Robert Iger

Analyst · David Miller, Caris & Company

David, I'm not prepared to give you much detail on the nature of the deals that we struck with our affiliates. I can say that there are different facets to them that create some leeway in terms of how the deals are cut with the distributors. But I just don't want to get into detail about those. But so far, ABC's made a tremendous amount of progress. I think it's reflective of the fact that these stations that we don't own recognize the fact that the world indeed has changed. And while they all are encouraged by the retransmission set [ph] Fees coming and becoming more and more real, they also realize that a lot of the value created comes from the programming that the network provides them. And that's why... David Miller - Caris & Company: What are some of the deals that have been cut?

Robert Iger

Analyst · David Miller, Caris & Company

You got it right, but I just don't want to give you the details basically.

James Rasulo

Analyst · David Miller, Caris & Company

David, in answer to your other question, there hasn't been an appreciable change in the way that rooms have booked up from what you described and what I described. I will say from -- but I will give you this insight, in Q3 from a rate perspective, whereas rates were up across the board, they were up significantly more in the value and moderate segment than they were in the higher-end segments, as you might expect when you're coming off an economic downturn. That people at the end of the economic spectrum are going to be the ones that could not come and that they kind of rushed to it when they can. In terms of the booking window, we've lengthened about a week over the last 5 or 6 months from 13 weeks to 14 weeks on an average booking. You can read into that what you will -- I'm not sure there's a giant statistical difference between the 2, to be honest with you.

Lowell Singer

Analyst · David Miller, Caris & Company

David, thanks a lot, and thanks again, everyone, for joining us today. Note that a reconciliation of non-GAAP measures that were referred to on this call to equivalent GAAP measures can be found on our Investor Relations website. Let me also remind you that certain statements on this call may constitute forward-looking statements under the securities laws. We make these statements on the basis of our views and assumptions regarding future events and business performance at the time we make them, and we do not undertake any obligation to update these statements. Forward-looking statements are subject to a number of risks and uncertainties, and actual results may differ materially from the results expressed or implied in light of a variety of factors, including factors contained in our annual report on Form 10-K and in our other filings with the Securities and Exchange Commission. This concludes today's call. Have a great day, everyone.

Operator

Operator

Thank you again, ladies and gentlemen. This does conclude the presentation. You may now disconnect, and have a great day.