Jay Johns
Analyst · MKM Partners
Thank you, John. Good morning and afternoon, everyone. IHOP delivered an impressive 1.1% increase in comp sales for the fourth quarter, rolling over our strongest quarter of 2018. This marks the brand’s eighth consecutive quarter of positive comp sales growth. I am also proud to share that we posted positive comp sales in every quarter of 2019, which is particularly meaningful given that we lapped over some of our most successful launches in recent years, including the launch of our Ultimate Steakburgers platform and the award-winning branch-inspired limited time offer, which led to our highest quarterly comp sales increase since the third quarter of 2015. During the fourth quarter, we followed up on our 2018 tie-in with the branch animated feature film with not one but two beloved family centric entertainment property partnerships. First, we kicked off the quarter with a limited time menu tie-in with MGM’s animated film, The Addams Family, which resonated with guests of all ages. Then our connection with Addams Family movie was followed by a holiday inspired Elf on a Shelf promotion, a first of its kind restaurant partnership for the Elf property. Both the Addams Family and Elf on the Shelf tie-ins featured fun food and our popular kids-eat-free offer, further underscoring our commitment to create unique, craveable menu items and strategically leveraging value. The success of these programs demonstrates IHOP’s iconic strength, the affinity guests have for IHOP and growth opportunities for the brand. While we are pleased with our achievements, there is more that can and will be done to sustain IHOP’s positive sales momentum and aggressively grow the business. We want our guests to continue to see IHOP as having great food and a great value proposition and a great option for both dine-in and to-go. Our strategic plan is squarely focused on defending and growing the business. To achieve this, we continue to focus on our four key areas, which are running great restaurants, driving traffic, being where the guest is and reinventing the guest experience. The ability to defend our leadership position is underpinned by two of the most foundational priorities, driving great restaurants and driving traffic. Driving great restaurants helps ensure guests come back more often. To do this, we sharpened our focus on operations, training and technology that improves efficiency in our restaurants. As a result, our guest metrics continued to improve. Over the last 2 years, we’ve also conducted a thorough review of our domestic system and provided extra attention to those restaurants and franchisees whose performance ranked in the bottom 10%. As a result, we’ve taken actions to address the underperformance and ensure the long-term sustainability of IHOP’s sales momentum. Switching gears, driving traffic is more relevant now than ever. IHOP has been the leader in family dining for 10 consecutive years based on domestic system-wide sales. We believe our competitive advantages provide a significant opportunity for us to grow by taking share from the competition and attracting their guests into our restaurants. We are doing this in a variety of ways. We are increasing our mix of digital advertising to more effectively reach our younger consumers. One of IHOP’s many advantages is our favorable guest demographics. Over 50% of our guests are aged 34 and younger compared to an average of only 31% for our family dining peers. Additionally, we are leaning into value-centric price points and attractive deals during non-peak hours. For instance, we started the year by bringing back our popular all-you-can-eat pancakes and paired it with any breakfast combo. We have also introduced a weekday 2x2x2 offer that includes two eggs, two pancakes and a choice of two sausage links or two hickory-smoked bacon strips for only $4.99. We are committed to providing our guests with a relevant value as one offer leans into abundant value and one at a competitive price point to increase frequency, particularly to enhance traffic on weekdays to balance our traditional strength on the weekends. We understand what guests want and expect from IHOP. Our primary focus is on culinary innovation, which has enabled us to produce a 2020 marketing calendar full of new and exciting food that continues to layer in value, strategic partnerships and expanded platforms. We are using key learnings from successful promotions to develop relevant offers and that entice guests to come in more often. Our culinary approach, coupled with deep consumer insights also feeds a testimony pipeline that allows for flexibility to respond to potential competitive threats. To that point, to meet our goal of driving traffic, we are focusing on taking share from the competition. We will do that by being on our guest’s minds and in their path. We continue to refine our strategic mix to break through the clutter, differentiate our brand and leverage data to better reach IHOP guests with messages that are compelling and relevant. In Q4 2019, we also announced the next phase of our off-premise strategy with the rollout of catering. Today, almost 900 restaurants have signed up for catering, adding one more way for guests to experience IHOP. We also continue to expand the number of restaurants offering delivery through one or more of our third-party service providers, bringing the total number of participating restaurants to over 1,350. To-go, delivery and now catering provide us with additional growth levers. In Q4 2019, off-premise made up about 10% of total sales, reflecting an improvement of approximately 200 basis points compared to the same quarter last year. Since convenience is the number one factor in a guest choosing where to eat, we have to be in the guest’s path. This means growing restaurant footprint in high-impact areas. We’re proud that IHOP has a stable history of net unit development. In fact, over the last decade through 2019, our franchisees developed an average of approximately 61 gross restaurants and 40 net new restaurants annually. No one else in the family dining category has a similar development track record like IHOP. Late in 2019, we announced two development deals that we believe will have the upside for the brand in the coming years. The first was a nearly 100-restaurant deal with Travel Centers of America in October, making it the largest multiunit development deal in IHOP’s history. These restaurants are expected to open over the next five years with approximately 15 planned for 2020. Additionally, in December, we announced plans to launch a new fast casual concept in the spring of 2020 called Flip’d by IHOP. This fast casual concept will feature an all day menu inspired by IHOP favorites and will directly address growing consumer demand for fast quality breakfast options in densely populated city centers. Flip’d will also have a heavy focus on to-go, delivery and technology. In addition to quickly expanding our nontraditional development with our Travel Centers deal, we all plan to continue building traditional line of restaurants. In addition to new growth, we also plan to close a limited number of underperforming units just as a part of routine course of business. With a robust development plan in place, we are confident that our growth in 2020 will be stronger than 2019. To wrap up, I am very pleased with our fourth quarter and full year comp sales performance. We have well-defined plans in place to defend our core business and grow the brand, which has delivered positive results and will fuel our momentum in the year ahead. We have also taken strategic steps to drive further upside in IHOP’s unit development potential while pushing further into off-premise and PM growth. To close out my remarks, tomorrow is IHOP’s National Pancake Day, our signature annual giving campaign that supports Children’s Miracle Network Hospitals. Since 2006, IHOP and our franchisees have raised more than $30 million for our charity partners during this campaign. Now in its 15th year, we’ll up the excitement of National Pancake Day by adding an inter-restaurant sweepstakes component that we believe will be a big draw for IHOP fans. We invite you to join us tomorrow at restaurants nationwide. With that, I will turn the call back over to Steve for his closing comments.