Julia Stewart
Analyst · JPMorgan. Please go ahead
Thanks Ken and good morning, everyone and thanks for joining us today. We have a lot to cover, so let's get started. As you read in our press release this morning, we achieved significant year-over-year growth of 31% in adjusted EPS for fiscal 2015. We generated over $142 million in strong free cash flow and we returned $136 million or 96%, to shareholders. IHOP finish the year on a strong note, posting a 4.5% increase in comp sales, lapping over a solid 3.9% increase last year. On a two-year basis, comp sales were an impressive 7.6%. Applebee's full-year comp sales were slightly positive and while sales for the brand were in line with our full-year guidance, the results were not where we want them to be. We have a plan in place to drive the performance we expect from both of our brands as leaders in their respective categories. I will provide more details later on. Now, as you are aware, the industry faced various challenges last year, but 2015 was still a year of notable accomplishments for DineEquity. We reported strong double-digit earnings growth each quarter. We increased our quarterly dividend which has grown by approximately 23% since it was restored in 2013. We took strategic steps to consolidate our restaurant support centers, accelerate growth in our brands and speed restaurant development. We made significant progress on our longer term plans to grow internationally by expanding the restaurant development pipeline. We achieved the highest quarterly and full-year comp sales increases in the last decade at IHOP. We collaborated with our franchisees on a plan to significantly change the story at Applebee's going forward and we completed the process of filling key open executive positions to take DineEquity to the next level. Our strategy is centered on five benchmarks to accelerate sustainable organic growth -- first, boldly change the story at Applebee's and revitalize the brand; second, sustain IHOP's momentum and continually raise the bar; third, accelerate the pace of both domestic and international restaurant development; fourth is to build a more nimble organization under one roof; and the fifth, to continue to thoughtfully explore a strategic acquisition. Now, I mentioned last quarter that, after careful analysis, it's clear that the work we've done to date on Applebee's has not been enough. To address this and remain ahead of the competition, we must move faster, be bolder and think outside the box. We have a new approach focused on achieving excellence in select initiatives rather than working on too many simultaneously. Now I'll provide some color on that strategy. Starting with the first benchmark, we're going to change the story at Applebee's. Let me begin with two observations about the performance of Applebee's, one general and one more specific. First, the casual dining segment continues to be quite challenging as consumers' discretionary dollars find their way to fast casual and quick service concepts. And although 2016 has started slowly for the industry, I am confident that the plan we're collaborating on with our franchisees will build success throughout the year. Second, Applebee's has clearly not done enough to differentiate itself and punch through this noisy, cluttered market. As the consistent leader in casual dining, we can't wait for trends to become more favorable. We have to do the heavy lifting ourselves and we're. We're executing a strategy intended to give guests compelling reasons to rethink the brand and visit more often while enticing those that have not been to an Applebee's to see what's new at their neighborhood destination. We're in the midst of a system-wide effort to upgrade restaurant operations and better train team members, both back of the house and front of the house, as part of a renewed commitment to the guest experience. We're streamlining our menu to make it easier for the kitchen to turn out consistently great food and to focus on what guests love most. And we're building a pipeline of innovative menu offerings, beginning with a new platform this spring that will be the centerpiece of our strategy. We're finalizing plans for remodels and new prototypes that will contemporize existing restaurants and facilitate expansion into both traditional and nontraditional venues. And we're creating a new marketing and advertising campaign that will embrace the heritage of the Applebee's brand, a Neighborhood Grill & Bar, in ways that are relevant and appealing to today's consumer lifestyle. Now, I can't provide specific details on our plans for competitive reasons, but they are well underway. We expect that our initiatives will begin to gain traction in the back half of 2016. I'd like to thank you for your patience. I understand it's a tale of two halves, but we have a very aggressive plan that our franchisees have bought into and they are willing to significantly invest in their future growth. We expect that these bold initiatives will take effect during the back half the year. But make no mistake, we will not be content until we have achieved sustainable organic growth at Applebee's and have restored positive traffic. Now, moving to the second benchmark, sustain IHOP's momentum. The fourth quarter was the 11th consecutive quarter of positive comp sales at IHOP. I'd like to highlight that we're lapping over the incremental contribution increase to the IHOP National Advertising Fund. As a reminder, the voluntary increase in advertising spending by franchisees began in the fourth quarter of 2014. To continue the momentum, we're focusing on traffic-driving strategies first and foremost. We're collaborating with franchisees to enhance our media and advertising strategies. We're continually evolving our menu innovation strategy to feed consumers' growing appetite for IHOP favorites and breakfast inspired food to be enjoyed all day, any time of day. We're rolling out a new domestic remodel package and accelerating development. Our goal is to have franchisees remodel a substantial portion of the system over the next few years. In 2016, we expect them to remodel about a quarter of the systems which we think will have a long term beneficial impact on the brand. This, coupled with new development by franchisees each year, is expected to be an impassable infusion of newly imaged restaurants. And lastly, we're reinventing the in-restaurant experience aimed at flawless execution from an operational perspective. In fact, we ended 2015 with the highest scores in the last five years in guest loyalty, overall satisfaction, likely to return and likely to recommend. Now, let's turn to our third benchmark, accelerating the pace of domestic and international development. Driving material improvements in traditional and nontraditional restaurant growth are high priorities. We're leveraging the strength of our brands to expand our footprint in areas where our guests want us to be. Regarding international development, last year, I promised you an update on our progress. I'm very pleased to highlight that 2015 was a very strong year terms of new agreements that were signed to increase our pipeline of international development obligations. We signed 16 new development agreements, representing 94 obligations and nearly doubling our obligations pipeline from 106 in 2014 to 200 last year. We've made real progress since we launched our international organization in 2014 and we're building a foundation for long term growth. We will focus on signing long term development agreements with franchisees in targeted markets. Now let's switch gears to briefly talk about our fourth benchmark, to build a more nimble organization under one roof. We told you last quarter that we've made an important strategic decision designed to create a more agile and collaborative company. To update you, we've started the process to consolidate our restaurant support centers and wind down the majority of operations in Kansas City. We believe the move is a key enabler to accelerate growth across Applebee's and IHOP with both brand-centric teams working in one location to drive better collaboration and synergy. Enhancing our ability to integrate and share ideas faster will improve our speed to market. We're focused on new platforms that will provide a lasting impact and those types of initiatives are not achieved overnight. This is all about positioning DineEquity for the future and the consolidation is an important step in that direction. Moving to our fifth benchmark, we will continue to thoughtfully explore a strategic acquisition. And with that, I'll turn the call over to Tom to walk you through the financial results. Tom?