Kevin Burke
Analyst · Doug Eden with ECM Capital
Yes. Doug, it's an excellent question, and it's one that I think about a lot because of the size of the organization and what we're trying to achieve. And so your comments on scale, it's appropriate. It's one that, again, this quarter highlights. It highlights the fact that we really can't endure any major losses in a quarter because of what it does. Let's talk a little bit briefly about personal lines. You brought that up. With our book of business, if we include Donegal Group, Donegal Mutual, if we put the entire Donegal Insurance Group together, the personal lines book of business represents over $400 million. And with a book of that size, it's not something that we can jettison. It's not something that a couple of years ago we were limiting our personal lines footprint and exposure in the Midwest. There was about $22 million worth of personal lines business that we knew that we were not going to be able to make a profit at least in probably about five years. And so we try to take very specific actions to put this book into the best position possible to be profitable. That is why we've spent the time, money, energy to build this new product because considering it's a $400 million book of business, we have to do something with it, and that something is to get it stable and profitable. I've been very clear and transparent about what the expectations are for this new product in personal lines. Doug, we basically want to be able to write a new write enough new business through this product to offset attrition. And so at the end of 2022, and we'd like to be able to report that we were at a leveling off spot. We're at 0. And maybe 2023, we start to grow at a modest 1%, 2% or 3%. The other item that's worth noting, personal lines takes a lot of hits because it is a commodity. It's turned into a commodity business. We all recognize it. But there is also a large segment out there that they've accumulated wealth. They have a house, several cars, and they don't necessarily want to do everything online. They want to be able to sit down with an independent agent, somebody in their community that they know and trust. And for us, as long as we can be competitive on a pricing standpoint and we work with that independent agent, that independent agent has been very successful in selling personal lines. So we believe that there is an opportunity for us to grow that book of business profitably at a modest level and also recognize the fact that it still makes up 41% of our entire book of business. So it requires complete attention on our part, which is what we've done for the last 2.5 years. On a more macro question as it relates to scale, it's sort of being able to walk on both sides of the street where you're trying to be very profitable and at the same time, grow. Some of the accounts that we've brought on are larger premium volume accounts, you're not going to get to $1.5 billion or $2 billion by writing lots of small bops. You've got to be able to use analytics and be able to write some larger accounts, while at the same time, remaining profitable. So we are in very much of a transition period in Donegal's history, where we're going from this organization where we know that we need scale, we're infusing analytics, we're modernizing our back office systems, and all at the same time, recognizing the fact that for Donegal to be relevant long-term is we have to grow profitably. And we also think that the nuance of agency consolidations that is happening in the marketplace, which we didn't talk about. But there's also an opportunity for us I think to be relevant with some of those very large aggregators. And there is an opportunity, I think, for us to grow not only commercially, but also personal lines with some of those large groups. And I think that's a three to five-year plan that's developing in front of us now, and we're trying to position ourselves to take full advantage of that consolidation and making sure that we have a solid footprint in with those large national aggregators.