Thank you, John. I want to take the next few minutes to update you on our 4 operating priorities, including our plan for 2020. Our first operating priority is driving profitable sales growth. To that end, the team is executing against a portfolio of initiatives designed to drive continued growth, while keeping the customer at the center of all we do. Let me highlight just a few.
Our cooler door expansion program continues to be our most impactful merchandising initiative. Importantly, in addition to being a great sales and traffic driver, the expansion of our cooler door footprint over the years has provided the scale necessary to enable DG Fresh. In turn, given our DG Fresh learnings and successes to date, we recently began incorporating higher capacity coolers into our stores, creating additional opportunities to drive higher on-shelf availability and deliver a wider product selection. We expect to further capitalize on these opportunities with the plans to accelerate our growth of cooler doors in 2020. In fact, we expect to install approximately 55,000 additional cooler doors this year, which is about 10,000 more than we did in 2019, the majority of which will be in higher-capacity coolers as we continue to build on our multiyear track record of growth in cooler doors and associated sales.
Turning now to private brands, which continues to be a priority, as we pursue opportunities to further enhance our value proposition while also benefiting gross margin. We are especially pleased with our ongoing rebranding and repositioning efforts, which contributed to our strong results in 2019, including our highest private brand sales increase in 6 years. Standouts in 2019 included both our Studio Selection and Gentle Steps product lines, and we plan to expand each of these brands in 2020. We also believe there is significant opportunity with other brands as well. In fact, our plans this year include the rebranding of several additional product lines, including stationery, laundry, hardware, automotive, pet food and party.
Also, in 2020, we plan to execute a redesign of Clover Valley, our largest and most successful private brand, which generated over $1 billion in sales in 2019 as we seek to drive overall category awareness and even greater customer adoption. In short, we're pleased with the continued momentum we are seeing across our portfolio of private brands and believe we are on the right track to deliver even greater value for our customers while continuing to drive profitable sales growth.
I also want to highlight our Better For You offering, which continues to resonate with our core customers. As a reminder, this product line consists of a variety of Better For You options at low prices and is now available in approximately 5,600 stores, with plans to expand to more than 8,000 stores by the end of the year.
Next, a quick update on our FedEx relationship, which provides customers with convenient access to FedEx package pickup and drop-off services. This service is currently available in more than 2,500 locations, with plans to expand to over 8,500 stores by year end, further advancing our long track record of serving rural communities. Importantly, we continue to explore innovative opportunities to serve our customers and are excited to be able to leverage our unique real estate footprint to provide solutions for them in convenient locations across the country.
Beyond these sales-driving initiatives, we continue to focus on enhancing gross margin. In addition to the gross margin benefits associated with our NCI, DG Fresh and private brand efforts, foreign sourcing continues to represent a significant opportunity for us. Our goals include increasing penetration and diversifying countries from which we source, and we are pleased with our progress on this front. In fact, we successfully reduced our direct sourcing exposure to China by approximately 7% in 2019 and are targeting a further reduction of an additional 7% in 2020. We are currently sourcing product from over 35 countries, up from 9 countries at the end of 2018 and expect to further increase our countries of origin this year as we continue to lay the foundation for ongoing success in this area.
Additionally, while the team has made great progress in recent years, shrink reduction remains an important area of focus and opportunity. During 2019, we added more than 6,000 additional electronic article surveillance units, completing our rollout to the entire chain. Looking ahead, we plan to build on our success with EAS as we increase the number of products tagged, while further leveraging technology to drive even higher levels of in-store execution.
We also continue to pursue distribution and transportation efficiencies. Reducing stem miles is an important contributor to these efforts and the successful opening of our Longview, Texas, and Amsterdam, New York distribution centers in 2019 is expected to drive additional efficiencies as we move ahead. Our plans also consist of the continued expansion of our private fleet in 2020 as we look to further reduce our dependency on third-party transportation carriers. Overall, we are pleased with the great work the team is doing across the business to further drive profitable sales growth and are excited about our plans for 2020.
Our second priority is capturing growth opportunities. Our proven high-return, low-risk model for real estate growth continues to be a core strength of our business and enhances our ability to bring value and convenience to customers across the country. As a reminder, our real estate model continues to focus on 5 metrics that have served us well for many years in evaluating new real estate opportunities, including new store productivity, actual sales performance, average returns, cannibalization and the payback period. Of note, we continue to see very consistent performance across these metrics. And with average returns of 20% to 22%, we continue to believe new store growth is the best use of our capital.
In 2019, we celebrated the grand opening of our 16,000th store and completed a total of 2,099 real estate projects, slightly more than we had initially anticipated. For 2020, we expect to open 1,000 new stores, remodel 1,500 stores and relocate 80 stores, representing nearly 2,600 real estate projects in total, or an average of 7 projects per day as we continue to deploy capital in these high-return investments. Importantly, we expect more than 1,100 of our remodels to be in the higher cooler count DGTP or DGT format, bringing our total number of stores in these formats to approximately 3,500 by year-end. The remainder of our remodels will primarily be in the traditional format, many of which will include the higher capacity coolers I mentioned earlier.
We are also accelerating the expansion of our produce offering, which provides the top 20 items typically sold in traditional grocery stores and covers approximately 80% of the overall categories they carry. Our plans now consist of adding produce in approximately 400 stores this year, up from a previous goal of about 250 stores, bringing the total number of stores with produce to more than 1,000 by year-end. I am very proud of the team's ability to execute such high volumes of successful real estate projects, and we are excited about the continued growth opportunities ahead.
Our third operating priority is to leverage and reinforce our position as a low-cost operator. Over the years, we have established a clear and defined process to control spending, which governs our disciplined approach to spending decisions. This zero-based budgeting approach, internally branded as Save to Serve, keeps customer at the center of all we do while reinforcing our cost-control mindset. At the store level, our operational initiatives for 2020 consists of building on our recent success with Fast Track, which Todd will discuss in more detail as well as ongoing efforts to simplify our operations by reducing unproductive inventory and operating complexity.
As I highlighted earlier, we are also focused on improving distribution and transportation efficiencies, while at the store support center, work simplification and process improvement are ongoing initiatives to take costs out of the business. In addition to generating significant savings to date, this process has also produced other meaningful initiatives such as our 2019 partnerships with Western Union and FedEx and the income associated with these service offerings. Our underlying principles are to keep the business simple but move quickly to capture growth opportunities, while controlling expenses and always seeking to be a low-cost operator.
Our fourth operating priority is to invest in our people, as we believe they are a competitive advantage. 2019 was a banner year in many ways, underscored by another record low in store manager turnover, following a record low the previous year. In addition, we continued to be pleased with our strong applicant flows and the length of time it takes to fill open positions, which we believe further demonstrates that our commitment to investing in our people is resonating in the communities we call home.
I'm also pleased to announce, for the ninth consecutive year, Dollar General was included in Training magazine's top 125 list, placing #1 overall for the second year in a row. And while we are excited about these accomplishments, the team is already focused on additional opportunities to further develop our people in 2020, including enhancing our store manager training program to include even more hands-on learning, increasing the size of our assistant store manager development program and continuing to grow our private fleet driver training program, including the funding and facilitation of training for employees to obtain their commercial driver's license.
In addition, we continually strive to create opportunities for people to grow and develop at Dollar General. As a result, more than 12,000 of our current store managers were promoted from within and internal placement rates remain strong across the organization. We believe the opportunity to start and develop a career with a growing company is a unique competitive advantage and remains our greatest currency in attracting and retaining talent.
In summary, we are executing well and making great progress against each of our operating priorities. We have a robust set of initiatives in place for 2020 and are confident in our plans to drive continued growth in the years ahead.
With that, I will turn the call back over to Todd.