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Dollar General Corporation (DG)

Q4 2019 Earnings Call· Thu, Mar 12, 2020

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Transcript

Operator

Operator

Good morning. My name is Robert, and I will be your conference operator today. At this time, I'd like to welcome everyone to Dollar General's Fourth Quarter 2019 Earnings Call. Today is Thursday, March 12, 2020. [Operator Instructions] This is being recorded. [Operator Instructions] Now I'd like to turn the conference over to Mr. Donny Lau, Vice President of Investor Relations and Corporate Strategy. Mr. Lau, you may begin.

Donny Lau

Analyst

Thank you, Robert, and good morning, everyone. On the call with me today are Todd Vasos, our CEO; Jeff Owen, our COO; and John Garratt, our CFO. Our earnings release issued today can be found on our website at investor.dollargeneral.com under News and Events. Let me caution you that today's comments include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995, such as statements about our strategy, plans, initiatives, goals, financial guidance or beliefs about future matters. These statements are subject to risks and uncertainties that could cause actual results to differ materially from our expectations and projections. These factors include, but are not limited to, those identified in our earnings release issued this morning, under Risk Factors in our 2018 Form 10-K filed on March 22, 2019, and in the comments that are made on this call. You should not unduly rely on forward-looking statements, which speak only as of today's call. Dollar General disclaims any obligation to update or revise any information discussed in this call unless required by law. We also will reference certain non-GAAP financial measures. Reconciliations to the most comparable GAAP measures are included in this morning's earnings release, which, as I mentioned, is posted on investor.dollargeneral.com under News and Events. At the end of our prepared remarks, we will open the call up for your questions. [Operator Instructions] Now it's my pleasure to turn the call over to Todd.

Todd Vasos

Analyst

Thank you, Donny, and welcome to everyone joining our call. We are very pleased with our fourth quarter results, capping off a strong year of performance across the company. Notably, our full year results include our best sales comp increase in 7 years, and double-digit diluted EPS growth. The quarter was highlighted by same-store sales growth of 3.2% despite the lap of an estimated 70 basis point sales comp benefit from the pull forward of SNAP payments into Q4 of last year, and double-digit growth in both operating profit and diluted EPS. We're especially pleased that we delivered strong operating margin performance this quarter, even as we continue to invest in key areas, including our strategic initiatives to strengthen our competitive position and support long-term sustainable growth. Overall, we are executing well against both our operating and strategic priorities, and believe we are well positioned to drive continued growth as we move forward. During today's call, I'll first recap some of the top line results for the fourth quarter and full year. John will then review our financial results in more detail as well as discuss our financial guidance for fiscal 2020. Afterwards, Jeff and I will provide an update on our operating priorities and strategic initiatives, including some key actions we've taken that not only contributed to our strong results in 2019 but have also laid the groundwork for what we expect to be another solid year of performance in 2020. In the fourth quarter, net sales increased 7.6% to $7.2 billion compared to net sales of $6.6 billion in the fourth quarter of 2019. We are particularly pleased with the balanced nature of our sales performance once again driven by meaningful contributions across many fronts, including sustained positive sales momentum across new stores and mature store base, strong…

John Garratt

Analyst

Thank you, Todd, and good morning, everyone. Now that Todd has taken you through a few highlights of the fourth quarter and full year, let me take you through some of the important financial details. Unless I specifically note otherwise, all comparisons are year-over-year, and all references to EPS refer to diluted earnings per share. As Todd already discussed sales, I will start with gross profit. Gross profit as a percentage of sales was 31.8% in the fourth quarter, an increase of 60 basis points. This increase was primarily attributable to higher initial markups on inventory purchases and a lower LIFO provision. These factors were partially offset by increased markdowns as a percentage of sales, a greater proportion of sales coming from the consumables category, sales of lower-margin products comprising a higher proportion of sales within the consumables category and increased distribution costs. SG&A as a percentage of sales was 21.7%, an increase of 13 basis points. These results were driven by increases in store occupancy costs, repairs and maintenance expenses and advertising costs. These items were partially offset by a decrease of approximately $11.6 million in hurricane and other disaster-related expenses compared to the 2018 fourth quarter. During the quarter, we invested approximately $20 million in SG&A expense attributable to our strategic initiatives. We are very pleased with the progress on each and continue to believe these investments position us well to deliver meaningful benefits to the business over both the intermediate and longer term. Moving down the income statement. Operating profit for the fourth quarter increased 12.9% to $721 million compared to $639 million in the fourth quarter of 2018. As a percentage of sales, operating profit was 10.1%, an increase of 47 basis points, which reflects another quarter of operating margin expansion despite continued investment in our…

Jeffery Owen

Analyst

Thank you, John. I want to take the next few minutes to update you on our 4 operating priorities, including our plan for 2020. Our first operating priority is driving profitable sales growth. To that end, the team is executing against a portfolio of initiatives designed to drive continued growth, while keeping the customer at the center of all we do. Let me highlight just a few. Our cooler door expansion program continues to be our most impactful merchandising initiative. Importantly, in addition to being a great sales and traffic driver, the expansion of our cooler door footprint over the years has provided the scale necessary to enable DG Fresh. In turn, given our DG Fresh learnings and successes to date, we recently began incorporating higher capacity coolers into our stores, creating additional opportunities to drive higher on-shelf availability and deliver a wider product selection. We expect to further capitalize on these opportunities with the plans to accelerate our growth of cooler doors in 2020. In fact, we expect to install approximately 55,000 additional cooler doors this year, which is about 10,000 more than we did in 2019, the majority of which will be in higher-capacity coolers as we continue to build on our multiyear track record of growth in cooler doors and associated sales. Turning now to private brands, which continues to be a priority, as we pursue opportunities to further enhance our value proposition while also benefiting gross margin. We are especially pleased with our ongoing rebranding and repositioning efforts, which contributed to our strong results in 2019, including our highest private brand sales increase in 6 years. Standouts in 2019 included both our Studio Selection and Gentle Steps product lines, and we plan to expand each of these brands in 2020. We also believe there is significant…

Todd Vasos

Analyst

Thank you, Jeff. I'm very proud of the progress the team has made in advancing our key strategic initiatives. Let me take you through some of the most recent highlights as well as our plans for 2020. Starting with our non-consumable initiative, or NCI. As a reminder, NCI consists of an enhanced and expanded product offering in key non-consumable categories. The NCI offering was available in approximately 2,400 stores at the end of 2019, and our plans include accelerating the rollout to a total of about 5,000 stores by year's end. We're especially pleased with the sustained positive sales and margin performance we are seeing across our enhanced non-consumable product categories. We also continue to see a positive halo effect in consumable sales. Overall, this performance is contributing an additional 1% to 2% increase in total sales comp compared to a typical remodel as well as a meaningful improvement in gross margin rate in these stores. And while the NCI store count is still relatively small compared to our overall store base, we are realizing additional benefits by leveraging learnings from these stores. Specifically, we are incorporating select NCI products and full planograms throughout the broader store base, resulting in positive sales and margin contributions across the entire chain. Turning now to DG Fresh, which is a strategic multi-phase shift to self-distribution of our frozen and refrigerated goods. These goods currently represent approximately 8% of our total sales. The primary objective of DG Fresh is to reduce product cost on our frozen and refrigerated items by removing the markup paid to third-party distributors, thereby enhancing gross margin. And while, as expected, this cost of goods benefit was more than offset by initial start-up costs and associated operating expenses in 2019, we continue to be very pleased with the product cost…

Operator

Operator

[Operator Instructions] Our first question comes from Rupesh Parikh with Oppenheimer.

Rupesh Parikh

Analyst

Congrats on another strong quarter. So just with the coronavirus, just curious what you guys are seeing related to it in recent days? And what type of changes in consumer behavior are you seeing in store currently?

Todd Vasos

Analyst

Yes, Rupesh, we are, like probably other retailers, seeing a stock-up phenomenon happening over the last 1.5 weeks to 2 weeks, accelerated into this week a little bit more. So we're continuing to watch that closely. I'm really proud of our store teams with the additional volume, how they've taken care of our customers and our supply chain teams making sure that we have stock in the store for those customers that come in. It is our hope, as we move through this, we're able to satisfy the customer need as they continue to shop with us. We're watching it closely as well because like most stock-ups, there's always a backside to this. So we're watching that as we continue to move through the next few weeks with the hope that this virus will diminish over time. And obviously, we'll see the back end. But we'll keep everybody posted as we move forward. Our goal internally here, again, is to ensure we deliver for our core consumer.

Rupesh Parikh

Analyst

Great. And then one follow-up question. So you guys, again, very positive commentary on some of the market share gains you're seeing. Just given some of your initiatives with DG Fresh and the non-consumable initiatives, any shift in where you're seeing those share gains coming from versus recent quarters?

Todd Vasos

Analyst

As you take a look at what we've been able to post in 2019 and, let's be honest, even in years prior, we're really taking share from across the board in many respects. Obviously, DG Fresh has accelerated some of that -- those share gains coming from different disciplines as well that are out there. But the great thing is that DG Fresh is scaling exactly where we thought it would. Our teams have done a fabulous job. As you can imagine, this is a very complex project to roll out. But in true DG fashion, we're rolling that out at a very, very high level of execution. So we're looking forward to additional gains in traffic and customer counts as we continue to scale that. And then the NCI piece is another one that we're seeing some very good traction from on our non-consumable side. We posted our best non-consumable sales last year that we've seen in the last 4 to 5 years, and a lot of it has to do with a lot of the work that the team has put in within our non-consumable initiative. And the important thing here is scaling it very quickly up to 2,400 stores and soon to be 5,000 by year's end. But the most important thing is we've been able to take the learnings from that and move it back to the entire chain so that we saw a great benefit as we move through 2019. We expect the same in 2020.

Operator

Operator

Our next question comes from Matthew Boss with JPMorgan.

Matthew Boss

Analyst · JPMorgan.

Congrats on a really nice quarter. Todd, maybe to take a step back, can you talk to the current health of the low-income consumer, maybe what you're seeing in the competitive environment? And just anything to consider in terms of the anticipated quarterly cadence of comps as we think about the progression of the year?

Todd Vasos

Analyst · JPMorgan.

Sure. As we see the core customer, as you know, we talk to her each and every quarter. Leading into Q1, so coming out of Q4, our core customer was in really good shape and continues to be in good shape, probably not much -- not very different than what we saw her coming out of Q2 and into Q3. Now, obviously, with the coronavirus setting in, we're watching that very carefully. We'll be talking to our core consumers here in the next couple of weeks to understand exactly how she's feeling as she now moves through our Q1 and dealing with the coronavirus. But I would tell you that everything was all systems go as far as we were concerned leading into this virus. So we anticipate that our core consumer will be in pretty good shape. And I think it really goes to show you the -- some of the stock-up sales that we've seen early on here, as I mentioned earlier, our core consumer is doing a lot of that, and she has the means to do it. And I think that's an important note to take away is that in years past, she might not have had that luxury or that opportunity. From an environment standpoint, I would tell you that the promotional environment is very, very stable, again, very much like we saw it all the way through 2019. And we feel fabulous about where our everyday pricing is on the shelf. We're in very, very good shape. And again, probably some of the best that we've seen in -- really, since I've been here for over 11 years. So we're in very, very good shape there. So right now, we feel good about that customer, we're watching it closely. And John, you may want to talk about the cadence.

John Garratt

Analyst · JPMorgan.

Yes. In terms of sales, I'll start by saying, we feel as good about this business as I've ever felt, I think Todd would agree. The initiatives are firing on all cylinders. So we expect strength throughout the year. Now, obviously, there's some lapping differences. As you move through the year, the lap gets a little tougher, Q3 in particular. As Todd mentioned, Q1, obviously, over the last 2 weeks, we've seen the stock-up he mentioned. But as he also mentioned, it remains to be seen whether that is just timing or whether that is permanent because we tend to see that average out over time. So more to come on that. But overall, anticipate a really strong year for sales and feel very good about the guidance provided.

Matthew Boss

Analyst · JPMorgan.

Great. And then just a follow-up, John, maybe on the gross margin. Help us to think about some of the puts and takes to consider in 2020? And any material difference between your first and second half of the year embedded gross margin assumptions?

John Garratt

Analyst · JPMorgan.

Yes. As you look at gross margin, I'll start by saying we're very pleased with where we're at right now, ending the year with 60 basis points expansion, 14 basis points of expansion in the year, coupled with strong comp in traffic growth. As you look across the year, the things that helped Q4 we expect to continue. The biggest driver in Q4 we've called out with higher initial markups, and DG Fresh was the biggest driver of that. And as Todd mentioned, with DG Fresh and NCI, we're very pleased with what we're seeing there, and we continue to see those benefits grow as we move forward. And NCI has that added benefit of helping the non-consumables across the system as we take the best ideas and implement them elsewhere and again, having the best year this year in non-consumables that we had in 4 or 5 years. We see other opportunities to expand our gross margin. We're very pleased with what we saw in private brands this quarter, with the actions we've put in place. We're getting traction in direct and foreign sourcing, on supply chain as the market has stabilized. We've done a lot of great work there to take advantage of that and driven efficiencies there. In shrink, with the investment we made in the EAS units in the latter part of the year, adding 6,000 units. As we hit those inventories later in the year, that should help. And then, of course, you have just the great relationships we have with our vendors and the scale we have with our low SKU model count. So when you put all these together, we feel good about our ability to enhance our gross margin over the long term. There's a lot of levers here. Now we always reserve the right to invest in price when appropriate to drive share. But currently, we're in a great spot on price and happy with results. So feel good about where we're at. We'll make trade-offs throughout the year, as we mentioned. We are investing some SG&A to drive gross margin, but feel that positions us very well, not only for this year, but to drive that double-digit EPS growth we strive for over the long term.

Operator

Operator

Our next question comes from Michael Lasser with UBS.

Michael Lasser

Analyst · UBS.

Todd, I know you don't have a ton of stores in the Pacific Northwest. But if you look at areas that -- where the coronavirus is spreading more rapidly or in areas where you saw that initial stock-up take place, are you starting to see a slowdown in sales in those areas, either because consumers are engaging in social distancing, or because that's stockpiling just pulled forward some sales? And as part of that, you have a unique customer base and a unique value proposition where you're feeding fill-in trips and you have a lot of rural locations. So do you think your customer, given those characteristics, might just -- you'll be less exposed because your customer either needs your store more often or will engage in less social distancing because they live in rural areas?

Todd Vasos

Analyst · UBS.

Yes, Michael, thanks for the question. As we look at what's transpired over the last couple of weeks, we've seen a pretty good balance of shopping acceleration across the 44 -- 45 states now that we operate in, and really not specific to the Pacific Northwest. Now as you indicated, though, we are less exposed out there just because of really just growing that store count in California, Oregon and Washington, obviously. So we're less exposed out there, but seeing the sales really across the board. As far as the social distancing is concerned, I think it is key to point out, and it's not lost on us, obviously, that we're within 5 to 7 miles of the majority of the United States, over 75%, if you will. We are in all these rural communities. But I think the most important thing here is that we're a small-box shop close to your home. And I think in times like this where people are probably less apt to travel, we believe that we'll get our fair share of that consumer base because they just don't want to travel to the big box or don't want to travel great distances. So we're watching that very closely. And I think that phenomenon, if play out, we'll be probably in the upcoming weeks as we see this virus continue to unfold.

Michael Lasser

Analyst · UBS.

Okay. Then -- and Todd, I know you have a lot on your plate, if that wasn't enough, one of your competitors has recently talked about being more promotional. So do you expect to respond to this with increased promotional activity? And what are the chances that there could be an extended period of heightened promotions within the small-box value discount retail sector?

Todd Vasos

Analyst · UBS.

Yes, Michael, we watch all retailers, whether it's directly in our space or in the other areas of drug, grocery or mass retailing. I would tell you, and we track it closely, as you can imagine, we don't see a great deal of promotional activity across the board. There's always a skirmish here or there, if you will, in certain DMAs but that's always there, right? And we're squarely focused on controlling what we can control. And we feel we're in a great spot on everyday price, on our promotional cadence that we have out there, and we continue to distance ourselves from our nearest competitors. And that's really what we're focused on. And I think we're delivering on that.

Operator

Operator

Our next question comes from Simeon Gutman with Morgan Stanley.

Simeon Gutman

Analyst · Morgan Stanley.

My first question is on implied EBIT margins. They look down a little bit in 2020. Is that fair? And can you walk through some of the puts and takes? And bigger picture, I'm a little surprised given that DG Fresh is going to be accretive, that the overall EBIT margin is going to be down. So we can talk about -- so can we talk about some of the puts and takes, please?

John Garratt

Analyst · Morgan Stanley.

Yes. I think when you look at the guidance provided on the top line and the bottom line guiding towards the approximately 10% EPS growth, I think that suggests a pretty healthy operating profit or EBIT growth on top of a very healthy one this year. And I would say, what we're focused on right now is striking a healthy balance between the near-term and the long term. We are investing in SG&A, investing a little bit SG&A to save more gross margin over time. And as we said, Fresh and NCI are going to be accretive this year, but we continue to invest in these initiatives as they scale. But again, we think that's the right trade-off for the long term. And as we come into the year, it's the beginning of the year, there are some uncertainties. You have the uncertainty around coronavirus, election cycle and what that may mean to the macros. But as Todd has said, we believe we're very well positioned in that event -- unfortunate event of a downturn. Delivering 30 straight years of consecutive same-store sales growth, I think, it just shows the resiliency of the model. And I think we're very well positioned to serve our customers, as he mentioned. So feel good about the guidance provided and feel we're striking a healthy balance between the near-term and the long term with our eye on continuing to deliver sustainable double-digit EPS growth over the long term.

Simeon Gutman

Analyst · Morgan Stanley.

And my follow-up is also on DG Fresh. If you think about the gross margin drivers for 2020, you're probably not going to quantify it, but does it make sense that DG Fresh would be at the top of the list in terms of initial markups, like it was in the fourth? And then now that you have a little bit more learnings from the initial rollout, can you help or comment on sizing the long-term EBIT margin opportunity from it?

John Garratt

Analyst · Morgan Stanley.

Yes, I'll start by saying that you're correct in thinking that DG Fresh is the biggest -- as I mentioned, there's a lot of drivers to help gross margin, but DG Fresh is the biggest one to point to this year. In terms of sizing that, I think a couple of data points we've provided is that it's about 8% of our business and it's a growing piece of our business. And as mentioned, it was the leading driver of the leading item we called out in our gross margin expansion for the quarter. So feel good about where we're at and feel good about what it can contribute, and not just on gross margins, but sales as well. I think that's the other thing to point to is we see it as a sales driver as well. As we remodel stores, add the coolers, that provides a very sizable sales bump. And we think as we can improve the assortment, improve the in-stock, and as we said before, historically, our in-stock on the frozen refrigerated side of the business has lagged dry by 10 points. There's a very strong correlation, as you know, between in-stock and sales. And so we see that as a benefit as we close that gap as well as the ability to improve the assortment in the store, providing more Better For You options along with that, including produce. We think, longer term, this is the unlock for produce. So we think it pencils very well and is delivering exactly what we thought it would in terms of as we convert items in stores is delivering that sizable cost takeout that we targeted. But longer term, we see it as a big sales driver, too.

Operator

Operator

Our next question comes from Christopher Mandeville with Jefferies.

Chris Mandeville

Analyst · Jefferies.

John, just to kind of follow-up on the overall guidance here. If I look at your comp guide of 2.5% to 3%, I could simply hold the 2-year or 3-year stack for that matter and come out above that range. So I think you guys are talking about being in a position of strength and receiving momentum. You've got 75 additional stores entering the comp base versus last year, additional cooler expansion, Fast Track and Fresh are already seeing improvements in on-shelf availability, and then you've got some near-term benefit from the coronavirus, so basically the consumables category. Unless maybe we're missing something in terms of a temporary uplift in '19 from maybe competitive closures, can you just help us understand why we should only be looking for a 2.5% to 3% comp?

John Garratt

Analyst · Jefferies.

Well, I'll start by saying that we feel great where we're at right now, coming off a year with a 3.9% full year sales comp. As we've said before, this model works very well with sales comps in the range of 2% to 4%. We were at the high end of that. Now obviously, as we come into the year, that's a tough lap, but I can tell you, as I said before, we feel as good as ever about the strength of the business model, the fundamentals and the initiatives. But we also mentioned, there are some near-term uncertainties with what the coronavirus, election cycle may mean to macro impacts, but we're focused on controlling what we can control and delivering profitable sales growth and feel like we have great initiatives in place. And with the guidance provided, we're comfortable with it, and it implies a quite healthy 2-year stack.

Chris Mandeville

Analyst · Jefferies.

Okay. And then I guess my follow-up would be as it relates to just operating expenses. With the strategic initiatives, is there any way of framing up the start-up costs that we should expect in '20 versus '19? And then just on distribution and freight, be it that they're in different line items, just given the notable decline in crude of late, is there any way of also kind of sizing up that potential benefit on the margin?

John Garratt

Analyst · Jefferies.

Sure. I'll start with your question on SG&A. And I think that's a fair comment that as we shift into scaling these, the cost shifts from start-up costs to ongoing operating costs. And I think the perfect example of that is DG Fresh. As we scale that, we have to continue to invest a little bit of labor in the stores to save a lot of product cost. So it's a virtual -- it's a virtuous cycle as this grows, and it's accretive. We expect it to be accretive this year and net benefit grows as we get more and more efficient. You still do have some start-up costs and some inefficiencies as you start-up new DCs, as you remodel stores for NCI, as we work on digital. But increasingly, it shifts more toward ongoing expenses, which I would really classify more as geography between gross margin savings and SG&A with gross margin exceeding -- gross margin savings continuing to pull away from the SG&A, providing more and more of a benefit as we move forward. So I think that's the right way to think about that. And it's a healthy trade-off. In terms of distribution and transportation costs, there, too, is a little bit of geography. If you look at our distribution costs, we called that out as a drag this quarter, not a significant one. But really, the reason for that is as we incur additional costs, as we take over the cost of distributing fresh and frozen refrigerated goods. But again, the product cost savings that comes out of that far exceeds the labor and the distribution costs. So if you strip out the impact of taking that additional cost on, as a percent of sales year-over-year, our distribution and transportation costs were lower. And what I would point to on that is several things. The team has done a great job of expanding, diversifying our carrier base and as the market improved, has been able to take advantage of that with better rates. We've also expanded our private fleet, and we'll continue to do so this year, primarily around the new Fresh DCs. We just opened 2 new DCs, which helps the -- reduce the stem miles as well as other efforts to reduce stem miles, load optimization and warehouse efficiencies. So when you strip out that extra cost that we're picking up, that net-net is favorable, the team is doing a great job to drive efficiencies on distribution and transportation.

Operator

Operator

Our next question comes from Paul Trussell with Deutsche Bank.

Paul Trussell

Analyst · Deutsche Bank.

Great results. A heck of the data report. So let's maybe start with your real estate projects. 1,000 new stores, obviously, you've continued to have really good results out of the new boxes. Maybe just touch a bit more on that. And from your vantage point, how many years of additional 1,000 store openings do you kind of foresee? And then on the remodel front, the majority of your remodels are going into that higher cooler count format. How should we think about the opportunity there. I think you mentioned about 3,500 by year-end. What's the runway?

Todd Vasos

Analyst · Deutsche Bank.

Yes, sure, Paul. Yes, we feel very good about our real estate program. It is one of Dollar General's core strengths, and we continue to execute at a very, very high level. As you indicated, we're very pleased with the results we saw in 2019, and it was just another year of adding on to great results, even from past years. We still see an opportunity to -- in the Continental United States to put a Dollar General in about 12,000 locations. And so there's still a lot of runway there. DG Fresh, honestly, opens up some runway for us as well because of being able to scale our cooler counts and associated product sales, including produce, so it opens it up. And we, with all the metrics that we follow on our new stores, continue to run at a very, very high rate on the top of what we see as far as a return of 20% to 22%. So again, very, very strong, and we see that 2020 should be the same. And we've come out of the shoot very strong in the early days here. As it relates to the higher cooler count, this is, again, just a continuation of how we see coolers and the associated sales with that. As I've mentioned before, and I still truly believe, we're still somewhere in that fifth inning of a 9-inning ballgame on cooler counts and be able to really leverage that. And again, DG Fresh will be a big, big unlock as we continue to roll that out. These higher-capacity coolers can contain and will contain 25% more items and it holds, in totality, 44% more product. So the holding power is greater and reduces out of stocks, which increases sales. So again, we're very, very happy with our decisions to move to that, and I believe you'll start to see those benefits in 2020 and beyond. So again, very, very happy. The team has done a great job in executing and we see the same as we go into '20 here.

Paul Trussell

Analyst · Deutsche Bank.

My follow-up is just on the Pickup test. How is that working so far in the, I believe you mentioned 30 stores, that it's being tested in? What are you looking for from a metric standpoint? And when you say can scale quickly, what does that potentially equate to?

Todd Vasos

Analyst · Deutsche Bank.

Sure. Well, again, early days, Paul. 30 stores up and running. But the great thing here is, our IT team and our operating teams collectively stood this up in less than 1 year. And the app is very, very intuitive. It's great. I use the app myself, and I've seen others -- other competitors that have the app. And I would tell you that ours is as good, if not better, than most of those. Early on, we're seeing about what we thought we would see. We're seeing some conversion from existing customers, but probably some new customers as well. The great thing is our repeat customer, based on this, is at a very high level, much higher than we thought. So that's a very good sign that, one, she enjoyed the experience; and two, in some of these newer customers, we're getting repeat newer customers as well. So we're going to continue to monitor that very closely. We think that's one of the key metrics, are we actually attracting a new customer overall? And so we'll watch that as we go. A couple of points just to think about here is the average items, as running about 7 to 8 to 9 items, somewhere in there, which is not too dissimilar to what a full checkout experience average is for our core consumer. And the dollar amount is running about $3 to $5 more, depending on the transaction than our normal. So again, we're a fill-in, as we've always mentioned, and she's using this DG Pickup, at least so far early on in 30 stores, as additional fill-in. Now as it relates to scaling. We've said this before, we're going to take this slow. But if our consumers continue to resonate the way they have, we're going to be able to turn the dial up as quickly as we believe we should to scale this appropriately with the appropriate return against it. But we're only going to go as fast as the consumer wants us to go, and also only as fast as our execution levels will allow us. We're very disciplined along those lines and we'll continue to be. But the great thing here is, we believe, is a real competitive advantage for us, especially in our channel.

Operator

Operator

Our final question will come from Karen Short with Barclays Bank.

Karen Short

Analyst

Just one clarification. I know this has kind of been asked in various different ways, but I just want to be clear. You do believe that the gross margin benefit from all these initiatives will build throughout the year, correct? But the idea is we have to keep in mind, SG&A will also be a little elevated, leading to the slightly negative EBIT margins. Is that the right way to think about it?

John Garratt

Analyst

Karen, that is the right way to think about that. As we scale these, we see the benefit of DG Fresh, NCI continue to grow. But again, that is partly as you have the investment cost associated with that. But it continues to be more and more accretive as you move forward and you reach scale.

Karen Short

Analyst

Okay. And then so switching to the virus. I mean obviously, every day is a new day. But it does seem likely we'll be in a much weaker macro for potentially several quarters. Could you maybe discuss how -- I mean, obviously, you are very resilient as a box. And -- but can you maybe discuss how you might perform in a weaker macro today, and how it might differ from '08, '09? I'd say in the context of comps, especially because I think there are many investors who are using '08, '09 as a proxy for how you might be comping in a weaker macro, and I think there's maybe a few issues with that as it relates to the comparability. So anything you could talk to you on that?

Todd Vasos

Analyst

Sure. Obviously, we're watching the virus, as I mentioned earlier, very closely. And if it does lead to a weaker macro environment, we feel we're very well positioned to capture those opportunities as they come. As it relates to 2008 and '09 compared to today, well, we're a much different shop today than we were. In '08 and '09, we were fixing the railroad, raising our gondola heights, doubling our SKU count, a lot of different things that drove those comps, probably to a little bit more of an outstretched comp than what you might see in a downturn in today's environment. But in saying that, we still believe very strongly that we're well positioned in a downturn from the product offering that we have as well as the customer that we serve. And also, we know from '08, '09, which we don't believe this will change is that trade-down customer will come into the box as well. And the great thing about that is maybe she visited us back in '08 and '09, and some, obviously, may not have come back. When she comes back, she's going to see a completely different box that's even more enhanced than she saw before. So we'll watch it carefully, but we think we're well positioned as we move forward here.

Karen Short

Analyst

Okay. And then just my last question is, can you just give an update on the comp waterfall from new units and remodels. Is it still kind of the 200 to 250 in range? Or is it -- maybe just an update there?

John Garratt

Analyst

Yes. Just to clarify, what we've said is actually 150 to 200. Now that is net of cannibalization, which has been very consistent as expected. And so as you think about that 150 to 200 basis point range, we have been running at the high end of that as we've seen, not only great results from the stepped-up new units, but just see -- continue to see great results from the remodels, particularly where we have the extra cooler count presence. So towards the high end of the 150 to 200 is the way to think about that.

Operator

Operator

This concludes today's conference. You may disconnect your lines at this time, and we thank you for your participation.